In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more. ---  More information on InfoSum https://www.infosum.com/ (https://www.infosum.com/)  InfoSum Case Studies: http://www.infosum.com/resources/case-studies (http://www.infosum.com/resources/case-studies)  ---  Subscribe to our newsletter: http://www.infosum.com/newsletter (http://www.infosum.com/newsletter) Follow us in LinkedIn: http://www.linkedin.com/company/infosumhq (http://www.linkedin.com/company/infosumhq) Follow us on Twitter: https://twitter.com/InfoSum (https://twitter.com/InfoSum)