In this episode, we meet with the founder of FrigginWell, Klaudia Adrych. As we learn more about FrigginWell's Mindful Showers, we talked about the importance to define your target audience and how demographics are outdated, giving you some insights on what to do instead that will actually be helpful to grow your business. We also spoke about inclusion in the up-and-coming green-lifestyle industry, and how having a no-discount policy may be the most ethical step for your business.

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