Is your product great? Maybe, but is is also G.R.E.A.T.?

In this CleverTap Engage we chat with Jessy Hanley, VP of Marketing at Intuit, about how truly great products drive massive user engagement and high retention. The key: a product lifecycle that moves through 5 stages: Greet, Ramp, Evolve, Amplify, and Treasure.

We also chat about the dangers of averages … heart metrics and head metrics … and the “happy path” for customers.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

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CHAPTER TIMESTAMPS

0:00 Is your product great?

3:01 From top of funnel to retention

7:49 Segmentation

13:07 Messaging that doesn’t suck

15:50 GREAT products

19:30 The customer happy path

23:11 Emotion and engagement

31:16 Cost of acquisition vs retention

37:38 Magnetic user experiences