In this episode, we discuss how you can collect, unify and activate your customer data. Benji Walvoord, lead solutions engineer at Rudderstack.com, shares insights about customer journeys & attribution with Shopify data.

On the Show Today You’ll Learn:

• The different sources of data in a Shopify store
• How Shopify merchants can effectively handle the complexity of data from multiple sources
• Why it is crucial to ensure that data flows in the correct direction in Shopify
• How data attribution does help Shopify merchants gain an understanding of their business
• The benefits of using Shopify's built-in tools for managing data
• And more

Links & Resources

Website: https://www.rudderstack.com/
Shopify App Store: https://apps.shopify.com/rudderstack
LinkedIn: https://www.linkedin.com/company/rudderstack/
YouTube: https://www.youtube.com/channel/UCgV-B77bV_-LOmKYHw8jvBw

Get access to more free resources by visiting the podcast episode page at https://bit.ly/46mpvC6

Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

• Subscribe today so you don't miss an episode!
• By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
• Tag the podcast on Instagram

Support the showGet free marketing ideas to help grow your revenue on Shopify. In your inbox for free. Every Thursday. Consumed in 3 minutes or less. Join 3,500+ Ecommerce Merchants, Founders, and Marketers here: newsletter.ecommercecoffeebreak.com