In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.

Topics discussed in this episode:

• Why third-party cookies are dying and its impact on Google and Facebook ads
• How first-party data from your store can improve ad accuracy
• How losing third-party cookies do impact ad budgets
• How merchants can use first-party data in ads
• How does AI optimize ad campaigns
• Why dynamic segmentation is key for targeted ads
• How merchants can use AI for better results in Google and Facebook ads

Links & Resources

Website: https://adscale.com/
Shopify App Store: https://apps.shopify.com/adscale
LinkedIn: https://www.linkedin.com/in/mati-ram-0930517/
X/Twitter: https://twitter.com/adscale

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