In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.

Topics discussed in this episode:

• Why conversion rate optimization is crucial for ecommerce businesses
• How understanding customer behavior can improve conversions
• Why watching user replays and heatmaps reveals customer behavior
• How pop-ups boost ecommerce conversions and engagement
• What role website speed plays in conversion rates
• How to effectively use data analytics to boost store performance

Links & Resources

Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/

Get access to more free resources by visiting the show notes athttps://t.ly/Covcl

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