In this episode, we dive into the shift happening in online search and how e-commerce brands can stay visible as search engines become more conversational.

Lucas Tieleman, Co-Founder of Optiversal, shares how his platform helps brands improve visibility across AI search and shopping tools through better product data.

He also reveals strategies for optimizing product feeds, using AI to automatically generate high-performing use-case landing pages, and getting ready for holiday shopping spikes.

Topics discussed in this episode:

• How conversational AI is changing search.
• What gaps make brands invisible to AI.
• How natural search queries differ now.
• What attributes to add to product feeds.
• How editorial content builds search context.
• What an automated data audit reveals.
• How AI builds high-volume landing pages.
• Why click rates drop while impressions rise.
• What rising ad cost per click signals.
• Why structured data wins holiday sales.

Links & Resources

Website: https://www.optiversal.com/
LinkedIn: https://www.linkedin.com/in/michele-nieberding/

Get access to more free resources by visiting the show notes at https://tinyurl.com/hb2matcy

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