In this episode, we dive into how smart pricing helps e-commerce brands boost profits and scale growth.

Felix Hoffmann, co-founder and CEO of 7Learnings, shares how his predictive pricing models help businesses move beyond simple rules and gut feelings to find the perfect price for every product.

He also reveals strategies for managing marketplace complexity, reducing overstock, and using financial goals to steer automated decision-making.

Topics discussed in this episode:

• How rule-based pricing creates unmanaged business complexity.
• Why matching competitor prices leads to a market race to bottom.
• What predictive pricing does using unlimited cloud compute.
• Why tracking transaction-level costs is vital for profit.
• How AI identifies different price elasticities across channels.
• What role weather and attribute data play in predictions.
• Why high-quality data is the gatekeeper for AI success.
• How A/B testing proves profit uplifts of over 100 percent.
• What strategic trade-offs exist between growth and margin.
• Why AI pricing is now a requirement for market survival.

Links & Resources

Website: https://7learnings.com/
LinkedIn: : https://www.linkedin.com/in/felix-hoffmann-7learnings/
LinkedIn: https://www.linkedin.com/company/7learnings/

Get access to more free resources by visiting the show notes at https://tinyurl.com/us6eab7k

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