In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose.

On the Show Today You’ll Learn:

• What testing and optimizing with a purpose means
• How to use creative and copy structures to guide your split tests
• Why you should test audience structures for 5 days
• How to build your audiences after the iOS 14.5 update
• Why video ads need to be enjoyable for the viewer
• Why Facebooks CBO campaigns are good for testing
• And more

Links / Social:

Website: https://www.brighterclick.com/
Training: https://www.brighterclick.com/training
Personal LinkedIn: https://www.linkedin.com/in/colby-flood/

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