Beth Comstock’s first book, Imagine it Forward, was published in September 2018. She is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology.

Until December 2017, she spent nearly three decades at GE. As Chief Marketing Officer and then Vice Chair of Innovation, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value.

As President of Integrated Media at NBC Universal, she oversaw TV ad revenue and digital media efforts, including the early development of hulu.com. Prior to this, she held a succession of roles at NBC, CBS and CNN/Turner Broadcasting.