Greg Oates is SVP of Innovation at MMGY NextFactor, part of MMGY Global.

In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss:

How events are a pipeline to support the priorities of the destination

How the pandemic has increased the visibility of DMOs to different parts of the government

The big shifts in intention coming out of Covid for event planners and people who book events and destinations

How association executives are actively selecting destinations with positive DEI reputations

The ongoing challenges of working with board members

How hybrid events remain unknown throughout the industry

How to define and measure destination performance

The constant need for great storytelling in destination marketing