Think logic alone drives business and purchasing decisions?

Think again.

We’re so much more emotional than we think, and that’s a good thing!

In this episode of Steal My Strategy, we talk to the Executive Creative Director at Adobe, Adam Morgan. We chat about emotion, memory, neurology and we prove the value of creative ideas with science once and for all.

We explore:

• Why the CIA values creativity
• How data and insight are 2 different animals
• Why decision-making is impossible without emotion
• The 2-part formula for creative & profitable ideas
• What we can learn from television networks about low-stakes, creative chances

Links to Check Out:

• More about Adam: adamwmorgan.com
• Adam’s book: Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

This episode was brought to you by:

Snappy Kraken: helping financial advisers create meaningful connections that drive business.