Harriet Bowyer, Assistant Marketing Communications Manager at Hitachi High-Tech Analytical Science. She is part of the global marketing team, focused on their established and newer product lines.  Hitachi’s products serve a diverse array of industries including electronics and metal finishing, battery development, polymers research and quality control, petrochem, mining and food. Harriet is also a triathlete, competing in the GB Age Group team at Middle Distance Triathlon. We talked about: What Hitachi is doing to drive global sustainability How the company strategically markets to a technical audience The most pressing challenges the industry is facing today How Hitachi overcomes regional and cultural challenges The process of injecting emotion into a rational buying decision