Episode 46: Referrals: Do’s and Don'ts
In this episode of The Wize Guys Podcast, Ed Chan with Wize Mentors, Thomas Sphabmixay, and Timothy Causbrook discuss how having a referral program in place increases the chances of getting quality referrals and keeping the business of these clients for your accounting firm.
Find out how to start implementing this process so that there is a steady stream of referrals in the pipeline.
Timestamps:
0:00 - Intro
0:35 - How to implement a referral process
1:14 - Why referrals are the most efficient way to leverage
1:50 - The importance of client service and communication
2:39 - What is the ideal time to respond to clients
4:43 - Why client approval meeting is essential
5:38 - Tips for giving value to clients
8:58 - The positive impact of having your clients involved
9:31 - Understanding the emotional bank account
Quotations:
“At Chan and Naylor, we have the same-day response. So, if you can't respond the same day because you're in a meeting, then at the latest the next morning. If you can't respond the next morning, you have got to get someone to ring the client up and let them know you won't be able to get back to them for a couple of days. If you're connecting with the client, that's the first thing you need to do. And everybody needs to be on the same page with that.”- Ed Chan
USEFUL LINKS:
GET IN TOUCH!
Website: www.wizementoring.com
Facebook: https://www.facebook.com/wizementoring/
Twitter: https://twitter.com/wizementoring
Linkedin: https://www.linkedin.com/company/wizementoring/
Instagram: https://www.instagram.com/wize.guys/?hl=en
Email: support@wizementoring.com
Download the full transcript here.
________________
PS: Whenever you’re ready… here are the fastest 3 ways we can help you transform your accounting/bookkeeping practice:
1. Get our practice transformation Friday tips to your inbox – Every week Ed Chan shares a tip on his experience of building a $20million firm that still runs without him – start getting your Friday Tip emails here
2. Download our famous eBook The Accountants 7-Hour Workweek Playbook – This book is for any accounting practice owner looking to buy back their time, make more money and have more freedom – Download here
Take a look at the app we use to run our own $4million firm in just 7-hours a week – Take a look here