To make sense of the AI boom in 2023 is to be perpetually behind on the latest news. Advancements are occurring faster than businesses can adjust. Yesterday’s big audacious goals are today’s yesterday’s news. Countless businesses globally are experiencing the disorienting, thrilling changes caused by the AI boom, but few industries are feeling these changes more than the field of digital marketing. How can businesses future-proof for an uncertain future while adjusting to a destabilised present? How are rapidly evolving AI technologies changing the world of search? What are LLMs? What do marketers need to be aware of? What should you do first if you hope to get started? We spoke with Britney Muller, a recognised leader in machine learning, AI, and SEO, to discuss these questions and much more in a wide-ranging conversation about the impact of AI on digital marketing.
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