Catherine Brown joins me today for a great discussion around her book How Good Humans Sell. We had a great conversation around sales culture and the fact that selling doesn’t compromise being a good person. She shares an eye-opening study she did called the respectability scale and so much more!

Here’s a glance at what you’ll learn from our discussion in this episode:

• Catherine’s MVP list for understanding selling
• How to create the proper incentives within your sales team
• How to create a culture of appreciation and support by reframing beliefs
• Accept the fact that most people (including those in sales) have

For more information on Catherine, you can visit her website at:
Website: www.extraboldsales.com
Email: catherine@extraboldsales.com

LinkedIn: https://www.linkedin.com/in/catherineleebrown/

As promised, here's a link to The Four Ways We Grow Belief

If you’re ready to transform your entrepreneurial frustrations into freedoms by cutting through the chaos and using frameworks that help you run an even better business and enjoy an even better life, simply go to: www.Mohr.Coach

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