Does your company produce open-source software? Are you considering doing so? Emily Omier helps open-source startups with product positioning, and today she joins me to discuss how you can position your open-source project, if you have one, and help you decide if you should have one.

In this episode:

• What are the reasons to contribute open-source, as a company?
• What are the differences and siilarities between open-source and non-open-source software products.
• How to market your product to both technical and non-technical people.
• Why to focus on outcomes before features
• Who are the buyers/stakeholders for your product?
• Use language that resonates with your target audience
• Should you seek contributors for an open-source project? And if so, how?
• Tips for accepting financial sponsorships

Guest
Emily Omier
emilyomier.com
Cloud Native Startup podcast
Positioning Open Source blog
Twitter: @EmilyOmier

Watch this episode on YouTube.