It's not just the topic that influences our content's performance, but the way we tell the story! Sure, that's nothing new, but the "user need" logic is. A couple of years ago, the BBC introduced a "user need" approach to their editorial strategy. In this episode, we talk about how that logic applies to DW and explore the case study of DW Noticias. Together with Sebastian Katthöver and Elsa Lucia De Diego Gonzalez we will look at 4 audience needs: "update me", "provide more with more depth", "move me" and "entertain me".