Essential read for data leaders I had a very clear intention when I purchased this book – to learn how to apply data insights to my private and enterprise customers. This book delivers on every count: • It is insightful • It is a practical guide • It has an engaging consumable matter than allows you to easily return to each time having implemented the insights. I know Caroline is a cheerleader for the use of data as a source of competitive advantage, yet what struck was the pragmatic interplay with people and need for smart human lens to optimise use of data. My key takeaways: • Your company is missing revenue and you income if only talking about data capture and management – walk the talk. • Be open to how you can barter and leverage data across your supply chain • Use data to close more and larger Enterprise Sales deals.

Essential read for anyone interested, in staying relevant and gaining a competitive advantage.