What if your key competitor already has significant political sponsorship?

• When evaluating a new opportunity - are we aligned? • If not a great fit, consider walking away. • If a great fit then be confident, so worth pushing to diminish the incumbent’s hold. • Change the landscape – use an outflanking/indirect strategy rather than full frontal attack. • Create and sustain your ‘unfair’ advantage. (Maintaining a confident mindset, balanced with active listening vital.)

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