How do you navigate a complex organisation, find the Economic Buyer and ‘call high’?

• Intense research you must find ‘The hook’ – use the annual report, news feeds to bring you ‘line of sight’. • You need to bridge the gap between your current knowledge and the insight required to gain C level dialogue. • Ask yourself – who is going to gain or lose the most due to your deal?

If you would like a transcription of this podcast email adrian@adrianevans.co.uk