For over 30 years, one cookie has embodied FUN with its fun tastes, fun shapes, fun colors, and fun ingredients...the E.L. Fudge Cookie from Keebler.

What does E.L. Fudge stand for? When were E.L. Fudges born? How have their elfin lives evolved over time? Who are those elves anyway and what are they trying to convey with their cryptic cookie messages?