AI won’t close deals for you.But it can make you feel like you’ve added 10 hours to your week — and that changes everything. Wes Schaeffer focuses on practical selling, and AI fits best when it helps you personalize faster without sounding fake. Personalization isn’t adding someone’s first name.It’s showing you understand their world. Here are personalization “tricks” that work when you do them with integrity: → Build a 30-second prospect brief: role, priorities, likely KPIs, common pain points, and what a win looks like → Generate 3 message angles for the same prospect: revenue, risk, and time-saved, then pick the most natural one → Turn their website into a custom opener: summarize their positioning, then ask one smart question about it → Create a “permission-based” follow-up: confirm relevance in one line instead of pushing for a meeting → Rewrite your email to sound human: shorter sentences, fewer buzzwords, clearer ask Use AI to do the heavy lifting, then add a human touch. Swap generic claims for specific observations. Keep it short.End with a simple next step. The goal is not to sound automated. The goal is to be unmistakably relevant.