Split testing is its own career. There's a major science to it and I am NOT a pro at split testing. But there are a few general rules I do follow when I split test...

Split testing is one of the most popular concepts in marketing, but not a lot of people do it. Or they don’t do it right.

Today I want to talk about some very basic principles that I always follow. These rules ensure that I get what I want when split testing, and what I want is a higher average cart value…

Press play now if that’s what you want too!

Key takeaways:

• Don’t split test a million things at once (01:57)
• Russell’s the thousand-thousand rule (06:37)
• Where does the funnel actually start? (07:35)
• The most important thing is… (10:24)
• The name of the game is SIMPLICITY (12:48)

Additional Resources:

Take the One Funnel Away Challenge

Get your free two-week ClickFunnels trial

Get Russell Brunson’s book Traffic Secrets

Subscribe for more awesome stories! 

And remember - you’re always just One Funnel Away!