It’s all about building pressure. Today I’m talking about how we launched the One Funnel Away Challenge. But before we cover that I should mention my first launch and why at first I was so embarrassed by it. 

One of the biggest mistakes I hear from people is their rush to push a launch. They get so excited about their product that they’re ready to do everything right now. I fell in this trap too. And my advice is that it’s the quickest way to stay broke. 

So what do you do instead? You wait, and you build pressure. A successful launch is all about building buzz and momentum. In this episode of One Funnel Away: Stories, I’m sharing what I learned from my first failed launch and how we went on to launch the OFA challenge successfully. 

Key Takeaways:

• My first launch (1:25)
• Why funnels even work (3:19)
• The mechanics of a pressure launch (6:24)
• The biggest mistake I see people make (7:40)
• How we launched the OFA Challenge (8:48)
• Stair stepping is the way to succeed (12:30)
• The question to ask yourself (13:50)

Additional Resources:

• Take the One Funnel Away Challenge
• Check out Traffic Secrets by Russell Brunson here

And remember - you’re always just One Funnel Away!