Learn 7 ways we can leverage our brand story to move prospects toward a decision (to purchase), and how to include decision in our brand story. This episode is part of the 5-part storytelling series which focuses on incorporating conflict, decision, and discovery into your business content.

Creating content from your authentic business character is the best way to help your audience feel they identify with you instantly. It's the foundation of all the content I create.

Join me June 1, 2, and 3 for my Business Character Analysis Workshop: https://katherineburrowscreative.com/index.php

Music by Nathan Symen of NST Music: https://nst-music.bandcamp.com/

Platinum Podcast Production Services by Carl Richards of C.A.R.L. Speaks https://carlspeaks.ca/podcasting/