With studies conducted all over the world, it is becoming evident that colour preferences not only differ when it comes to gender, but also age. As specific colour schemes not only attract the eye, but can influence buying habits; this is vital information for all advertising creatives.
The Science Behind the Phenomenon
In addition to gender-based and individual preferences, scientific studies have yielded both results and explanations. What it comes down to is the condition of the lens in the ageing eye. Positioned behind the iris. It begins as an elastic translucent body that alters its shape to create a clear image whether an object is near or far.
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