When you buy land, you need to be able to work on the land. For a lot of people, that means equipment that they don’t know much about to begin with, like tractors, lawnmowers, hay equipment, and more. How do dealers serve their demographic? What is the audience for these products? Where do manufacturers figure in? Cleo Franklin of Franklin Strategic Solutions joins the podcast today to talk about his background in agriculture marketing, his consulting work, and what he recommends to dealerships and manufacturers. Listen in to hear what Cleo has to say about what consumers should be asking, how to choose a dealership, and the things that a dealership must do.

Topics Discussed in Today’s Episode:

• Cleo’s backstory
• Cleo’s background in agriculture marketing
• The audience for Cleo’s services
• The questions that consumers most need to ask
• A real-world example of choosing a dealership
• Things that dealerships must do
• How dealerships get their customers to recommend
• Manufacturer feedback
• Relationship management
• Leveraging data to drive down costs
• The value of a CRM system
• Lessons that Cleo has learned in consulting
• The leadership foundation
• The importance of access at a young age
• What Franklin Strategic Solutions is all about
• What it was like to make the work transition during the pandemic
• What the acronym RAVE is about
• Cleo’s advice for college grads with a marketing degree

Resources:

Franklin Strategic Solutions