In this episode, CapTech CTO, Vinnie Schoenfelder is joined by Technical Director, Shannon Flowerday (Customer Experience), Manager, Carrie Ryan (Customer Experience), and Principal, Jon Bradway (Sports & Media) to discuss how integrating data into your customer experience strategies can grow brand loyalty and increase revenue for your organization.

Tune in to hear more about:

• How a “Did You Forget?” online ordering feature resulted in an extra $10M per year for one manufacturing company.
• Consumers are willing to share their data if there is a clear benefit brought to them with said data.
• How personalized notifications achieved a 4x increase in engagement vs. standard notifications.
• For consumers, if the basic tasks they need to do are hard, they have no interest in spending more time with that brand.
• The “first quarter problem” sports organizations are facing and how data-driven customer experience can help solve this and influence fan behavior.