With access to oodles of customer data and feedback, CMOs are perfectly placed to enhance every department as the voice of the customer. We're joined by Mary Costa to explain just what that means for you.

Key talking points

• Why CMOs are perfectly placed to be the "voice of the customer" representative for the entire organization.
• How to build effective feedback loops with different departments (and why they're so important).
• The authority that customer feedback lends to your role as CMO.