As a marketing leader, you're expected to have a plan for the future. But how do you do that when the future is so chaotic? Rusty Bishop has plenty to share on creating plans that are flexible, and also some hope spots for CMOs to actually look forward to!

Key talking points

Why it's important to think long term as a CMO.

How to develop plans despite the uncertainty in the future.

Bright spots on the horizon that CMOs can actually look forwards to for once!