With the big boom in the world of eCommerce during the COVID pandemic seeming like a distant memory in a world of recessions and cost-of-living crises, what do eCommerce CMOs need to keep in mind. Samir Balwani joins us to share his insights.

Key talking points

• The current state of eCommerce consumers and marketing.
• Time to cut back on marketing spend, or invest more?
• The most important tools for eCommerce CMOs right now.