Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now...

Key talking points

• The case for marketing as a revenue driver.
• How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult.
• The stakeholders you need to be working with to show the efficacy of marketing.

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