Understanding people is essential as a CMO, whether it's your audience or your employees, because this understanding needs to be at the heart of everything you do.

Whether it's crafting authentic stories, motivating your team, or informing performance marketing strategies: people need to be prioritized.

Michelle Peterson, CMO of Kendra Scott, knows this very well, which is why she joined us to share her insights on how her people-first approach is driving every aspect of her CMO role.

Discover the importance of people-first marketing leadership in this episode.