Content gets created. It goes on the site. People engage with it. Job done right? Not quite. By thinking of that content as a standalone piece, you're potentially falling into the trap of constantly having to re-engage with customers. Randy believes we should be thinking about all the content we produce, and how it's positioned in terms of personalized content experiences.

Key talking points

• The need for personalized content experiences.
• What a personalized content experience can look like.
• How CMOs can go about implementing this approach.