Content marketing has been a part of many organizations for a while, but 2020 really showed how essential it can be for marketing success. Aidan takes us through the importance of owning your content strategy as a CMO and what a valuable content strategy looks like.

Key talking points include:

• The pillars to build good content around.
• How to partner content with your SEO strategies.
• Is it possible (or even worthwhile) to develop content without paying attention to SEO?