CMOs can often find themselves under intense scrutiny from many different stakeholders, which can lead to you being spread thin, trying desperately to please everyone. Jeff Biesman joins us to explain how you can survive and thrive under the CMO magnifying glass.

Key talking points

• Why CMOs are so often scrutinized by so many different stakeholders, and what this can mean for their capabilities and careers.
• The key stakeholders in an organization, and how to align with them for success.
• Why a certain level of tension and competition can be a good thing.