Takeaways

• Start with problems, not solutions.
• Define the objectives and outcomes clearly.
• Setting a realistic budget early is crucial.
• Involve decision makers early in the process.
• A strong brief is the cheapest way to de-risk a project.
• Vague features can lead to project failure.
• Understand your commitment during project phases.
• Budget transparency helps everyone self-qualify.
• Frame the problems, not the solutions.
• Manage decision makers and involve them early.

Chapters

• 00:00 Introduction and Lunch Conversations
• 02:18 Project Management and Vendor Sourcing
• 05:27 Scoping and Briefing for Digital Projects
• 08:12 The Importance of Clear Objectives
• 11:11 Understanding Audience Priorities
• 14:07 Budgeting for Digital Projects
• 17:03 Defining Features and Requirements
• 20:08 Stakeholder Involvement in Projects
• 22:54 Recap and Key Takeaways

Links

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