Episode 46 features Underberg herbal bitters, intended as an after dinner digestive aid. The bottle is 20mL at 44% ABV, or 88 proof and individually wrapped in paper with the label on the outside of this paper. Enjoy this episode with an Underberg neat from a glass! Underberg's official website: https://www.underberg.com/ (https://www.underberg.com/) Brief Historical Timeline: 1846 - Underberg founded by Hubert Underberg - on his wedding day! 1851 - Filed for legal protection of the bottle 1867 - The Underberg glass was designed and released 1939-49 - Production ceases for a decade due to lack of raw materials 1949 - Emil Underberg, grandson of the founder, relaunches Underberg in only the 20ml paper wrapped bottles 1970s - Underberg introduces their jingle, "Komm doch mit auf den Underberg" set to the tune of the Colonel Bogey March 2002 - The "Tops & More" loyalty program is launched 2011 - One cap is returned every three seconds as part of the "Tops & More" loyalty program
Key Cocktails: Underberg is meant to be consumed neat from a glass, all in one swallow. But, it can be used as a flavoring, so here's a cocktail: Ice-Berg: 1 oz. Tequila reposado 1 bottle of Underberg 1 oz. Orgeat Syrup 0.75 oz. Lemon Juice
Blend with ice until smooth, serve in a coupe glass and stick the Underberg bottle in as a garnish, the clean neck inserted into the drink. References: Much of the content for this episode came from Underberg's website, more than usual. https://www.smallflower.com/blogs/news/underberg-a-history (Smallflower.com history of Underberg) https://content.sciendo.com/downloadpdf/journals/gfkmir/3/2/article-p54.xml (Marketing Intelligence Review Interview with Dr. Hubertine Underberg-Ruder (PDF)) https://en.wikipedia.org/wiki/Underberg (Wikipedia Article on Underberg) https://en.wikipedia.org/wiki/Colonel_Bogey_March (Wikipedia Article on the "Colonel Bogey March") https://www.cocktaildetour.com/ice-berg-2/ (Cocktail recipe, the Ice-Berg) Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur