Segments / Notes to episode:

1:45m Magic Moments:

  • “The Underdog” Building an innovation team from scratch

  • “Fireworks” - lit the fireworks as CMO to completely reinvent the marketing team at JMS

  • “Up the Middle” - hard yards (like from rugby) to keep products in stock during covid.

7:50 Exploring the experience:

  • Power of having an audacious vision as a leader

  • Get after it, enlist support, engage stakeholders & talent, and you can get there

10:45 Engaging the employee base to unleash their passion and potential

  • People want to do something really meaningful, so as a leader its our job to harness that, provide them with the resources to reach towards something

13:45 A new non-profit embracing the power of music - Opening Track and the value of a surprise visitor!

15:00 Opening Track continued…

  • Starting with reflection of “what’s leadership?”

  • Shouldn’t I be doing something positive and impactful as a leader, not just relying on my company to do it

  • Tackling poverty through the power of music to build cognitive skills, confidence, creativity and more…

  • Engage relevant stakeholders around the vision for them to contribute content, financial support, etc.

20:00 Journey started with the audacious vision and kept reaching out for support and guess what - everyone said yes!

21:45 Back to the idea. What questions were you asking yourself or thoughts were you considering that gave you the idea?

  • Understanding the privilege and opportunities I grew up with

  • What is leadership

  • it has to be more than just within a company

  • that’s not enough

  • Passion motivates reps to success, find some joy that can drive some impact to give you the stamina to keep it going.

  • All based upon a belief that I’m in this for the long run

25:30 Passion vs Burnout

  • “What’s your second act?” (Peter Drucker)

  • Start thinking about it during your first act

  • It’s not just work, work, work, work….then retire

  • How can first act see up a meaningful second act, before retirement

  • success can fuel significance.

27:30 Using purpose as lens to design your second act (attention all 45 year olds), so it can benefit all areas of your life together, not as competing segments.

30:30 Comparing a big company and small non-profit in terms of synergies around building engagement

  • More you share the opportunity / vision the better off you will be

  • Knowing what you’re good at and what your limits are, so you know when to bring in other folks to fill the gaps

  • Celebrating wins early and often as nothing gets off the ground without challenges

  • Shine a light on the people who are really making it happen

35:00 Considering Impact on Me, We, World levels at a senior leadership level in business

  • Could be less than 10% of executives who are intentional about their impact. They don’t know where they are going, or what’s next.

  • Part of this work is difficult which drives that but this is what the world needs, what individuals need

  • we all need this! 38:45 Reflection of what good could come out of Covid

  • Don’t miss the opportunity, the gift Covid brought to us if we embraced it

40:00 PurposeFused Formula

  • Passion + Application + Impact …now here’s a different answer: lyrics from song’s Geoff wrote

  • “We can change the world if we change one life” - this is the whole idea behind Opening Track

  • “You can be a wild flower when everyone’s a rose” - don’t be afraid to be different, to be you, try some stuff and fail

Find out more about Geoff, Opening Track and the Opening Track Collective, below:

LinkedIn https://www.linkedin.com/in/geoff-tanner/

Opening Track: https://openingtrack.org/

Opening Track Collective: https://openingtrackcollective.com/

See All 10 Episodes of "Connecting with Purpose"