Today we're speaking with Farhad Jowharsha from Forrester about customer obsession and how data can underpin this. You can connect with Farhad here on LinkedIn and mention the show and he'll be sure to look after you.

Some items we cover on the show:

**Why now are companies being so customer focused now and is Asia behind the curve on this?

A lot of companies are focusing on this but not a lot are executing it successfully, what are the challenges?

There is a lot of tools, platforms, open source and noise in the market, how are companies cutting through the noise? How are they making technology decisions? The build vs buy!**

The companies that are winning at this, what does success look like? A good Net Promoter Score? Increase revenue?

In your crystal ball what’s going to be a trend in the next 2 or 5 years?Please check out our website https://dataleaders.asia and find us on Twitter and LinkedIn.

This Episode's Hosts: Hugh Whitehill and Olivier Klein. Let's connect.