How do you make a memorable spot? Today we're talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging. This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us. We release new episodes twice a month, be sure to subscribe so you’ll never miss one. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing (https://www.linkedin.com/company/gravitygroupmarketing)), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We’re also on:  Instagram — https://www.instagram.com/gravitygroup (https://www.instagram.com/gravitygroup) Facebook — https://www.facebook.com/gravitygroupmarketing (https://www.facebook.com/gravitygroupmarketing)