There’s lots written about podcasting’s apparent “discoverability problem”. This is a bit like saying that books and TV shows have a discoverability problem. What we have is a problem with building networks.

But with the idea of network comes the idea of rigid systems, or back-scratching agreements. So what if, instead of thinking about networks, we thought about creating huddles? What if we could band together with people we like, who have audiences that would enjoy what we do, to help spread the ideas that need to be spread?

In this episode, Mark borrows a concept from the late 90s and early 2000s, and applies it to our current landscape.

Links

  • Grow your business with dynamic ad insertion
  • Webrings on Wikipedia

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