I'm a big fan of switching things up. Here are some ideas for your episode audio, your website, and your promotion, to keep things fun and spicy, but also to give you some valuable data.

Here are some things you can try with your episode audio:

1. Episode duration
2. Music
3. Cold opens
4. Calls-to-action
5. Dynamic ads (via Captivate or Transistor)
6. Switch up the host order
7. Change the format
   1. Record a diary episode
   2. Do a listener feedback episode
   3. Time of day or weekday
8. Change your presentation style

Here are a few things you can try with your website:

1. New themes
2. Placement of subscription buttons
3. Placement of email signup form

Some ideas for experiments you can conduct within your episode promo:

1. Sharing platform-agnostic URLs
2. Sharing video clips instead of links
3. Tagging in your guests
4. Investigating non-podcast hashtags
5. Pay attention to one specific app

Key to running experiments

1. Make a guess as to the outcome
2. Know the situation beforehand
3. Implement the change
4. Wait 4 or 5 episodes
5. Note down what changed
6. How did it match up against your guess?

Also don't forget to check out

• Podcast Editing in Descript – For Beginners
• Plan your podcast with the Podcast Designer