This week is a cross-post with the Buy Grow Sell podcast, with Simon Bedard. It was recorded in the time between Mark selling his previous business to Castos, and setting up Podcode. Simon’s goal with the show is to share the stories of business owners who’ve bought or grown a business, and sold it, to get to the heart of what drives success
Turning a Passion Project into a Profitable Exit
Mark’s serious about podcasts, and his passion for the industry and for his fellow podcasters took him on an incredible, decade long journey of discovery. After creating, in his words, “the world’s most technically advanced podcast that no one listened to,” Mark decided to change lanes and begin his own hosting platform.Dive deeper into how he discovered his competitive edge in the market, as well as some of the big mistakes he made along the way.
Not only will you learn the fundamentals of how to set up a great podcast for your business (we’re taking those tips to heart, Mark), but you’ll also learn how he turned a passion project into the perfect acquisition for every party involved, all within six years.
His biggest takeaway: Don’t do it alone!
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