By Chip Kemp Director, American Simmental Association & International Genetic Solutions, Commercial and Industry Operations You want a plan. You need tangible steps. You demand credible actions that can benefit your beef business and your family. Frankly, you deserve clarity and plain speech. This is the third article within a four-article series (Part 1 and Part 2) to highlight a Genetic Action Plan to put your commercial cow/calf operation on the genetic footing necessary (as deemed by you and your family) for long-term, multigenerational success. In the first article I highlighted the fallacy of straightbreeding in a commercial cow/calf herd...

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