Beef demand still a priority among consumers By Kindra Gordon Oklahoma State University Extension livestock marketing specialist Derrell Peel makes his living observing and analyzing the beef industry – and the past two years have given him plenty of material to work with. From labor issues, infrastructure needs to animal disease threats, a packing plant fire, weather events, and an unprecedented global pandemic, Peel says, “It’d sure be nice if we could have 12-24 months without all these things for a while.” But, he knows the unexpected “black swan” events that typically seemed to only occur once or twice...

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