The Best Coach Ever Podcast: Recent Episodes
Lynette Marie Hoyle
I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!
In Episode 190 of the Best Coach Ever podcast, we're breaking down what actually separates coaching businesses that consistently generate $50K-$100K months from those that stay stuck at the same revenue ceiling. Lynette shares the six core components every scalable coaching business needs—and why simply posting more content or working harder isn't the answer.
From creating true demand for your offers to building predictable lead generation and sales systems, this episode dives into the infrastructure behind sustainable business growth. Lynette also explains why positioning matters more than qualifications, why tracking your numbers is non-negotiable, and how successful CEOs make decisions based on data instead of emotions.
If you're ready to stop relying on luck, viral content, or inconsistent launches and start building a coaching business that scales predictably, this episode gives you the roadmap to think and operate like a true CEO.
If you love this episode, don't forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you practical business strategies every week.
In this episode, we cover:
1) Why Scaling Requires a Different Business Model [0:00 - 6:20]
-Scaling isn't about working harder—it's about building a different infrastructure.
-The mindset shifts required to move from $10K months to $50K+ months.
2) Creating Demand for Your Coaching [6:21 - 12:15]
-What true demand looks like beyond followers and engagement.
-How marketing, client results, and FOMO make people eager to buy.
3) Building Predictable Lead Generation [12:16 - 18:30]
-Why relying on viral content creates inconsistent income.
-The importance of multiple lead sources and a full sales pipeline.
4) Positioning & Sales Systems That Scale [18:31 - 26:00]
-Why premium positioning matters more than competing on price.
-How repeatable sales processes consistently turn leads into clients.
5) Client Experience & CEO-Level Business Management [26:01 - 33:15]
-Why retaining clients and generating referrals fuels long-term growth.
-How great client experiences protect your reputation and revenue.
6) Using Data Instead of Emotion to Make Decisions [33:16 - 35:40]
-Why tracking business metrics eliminates reactive decision-making.
-How identifying bottlenecks helps you solve the right problems faster.
7) Final Takeaways: Build Systems, Not More Work [35:41 - End]
-Why doubling down on proven offers beats constantly creating new ones.
-The six pillars every sustainable six- and seven-figure coaching business is built on.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
CLICK HERE TO GRAB MY BUSINESS BOTTLENECK AUDIT!
In Episode 189 of the Best Coach Ever podcast, we're covering one of the biggest reasons coaches stay stuck—even when they're working harder than ever. The problem usually isn't that you need another strategy. More often, there's a bottleneck in your business limiting your growth.
Lynette breaks down the four most common bottlenecks she sees in coaching businesses: lead generation, positioning, capacity, and internal mindset. She explains how to identify which one is holding you back, why adding more effort rarely fixes the problem, and what it actually takes to break through your current income ceiling.
If you've ever felt like you're doing everything "right" but your business refuses to grow, this episode will help you stop chasing shiny strategies and start solving the real issue that's keeping you stuck.
If you love this episode, don't forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest conversations like this one.
In this episode, we cover:
1) Why You're Stuck (And It's Probably Not Your Strategy) [0:00 - 6:15]
-How bottlenecks—not a lack of knowledge—are usually what prevent business growth.
-Why identifying the "dam" in your business creates faster progress than chasing new strategies.
2) Bottleneck #1: The Lead Ceiling [6:16 - 12:40]
-How inconsistent lead generation creates unpredictable revenue.
-The signs your business simply doesn't have enough qualified people entering your world.
3) Bottleneck #2: Positioning Problems That Attract the Wrong Clients [12:41 - 20:30]
-Why your messaging determines the quality and commitment level of your leads.
-How poor positioning leads to price objections, ghosting, and attracting low-commitment buyers.
4) Bottleneck #3: The Capacity Ceiling [20:31 - 27:25]
-Why being fully booked doesn't always mean your business is healthy or scalable.
-How raising prices, restructuring offers, and hiring support create room for growth.
5) Bottleneck #4: The Internal Ceiling [27:26 - 32:45]
-How fear, perfectionism, limiting beliefs, and self-sabotage keep coaches stuck.
-Why knowing what to do isn't the same as being willing to do it.
6) Breaking Through Your Current Growth Ceiling [32:46 - 34:50]
-How solving the right bottleneck changes the trajectory of your business over the next year.
-Why each stage of business requires both removing constraints and adopting new strategies.
7) The Next-Level Coach Mindset [34:51 - End]
-The importance of becoming the version of yourself capable of running the business you want.
-Why sustainable growth comes from fixing your foundation before chasing bigger opportunities.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
CLICK HERE TO GRAB MY LEAD MACHINE AUDIT GUIDE!
In Episode 188 of the Best Coach Ever podcast, we're breaking down one of the biggest problems coaches face: inconsistent lead generation. If you've ever felt like your business is thriving one month and literal crickets the next, this episode explains why—and how to fix it.
Lynette shares the exact three-part lead generation system that's allowed her to stop relying on viral content, random referrals, or luck to bring in clients. Instead of hoping the algorithm works in your favor, you'll learn how to build a predictable system that consistently attracts leads month after month.
If you're tired of wondering where your next client is coming from or feeling like your revenue depends on one Instagram Reel taking off, this episode will help you create a more stable, scalable business.
If you love this episode, don't forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you practical, actionable business strategies every week.
In this episode, we cover:
1) Why Most Coaches Have a Lead Problem (Not a Content Problem) [0:00 - 5:18]
-Why relying on referrals, viral posts, and "lucky" lead events creates inconsistent income.
-The difference between random lead generation tactics and a true lead generation system.
2) The Biggest Myths About Lead Generation [5:19 - 10:06]
-Why great content alone doesn't automatically generate qualified leads.
-The truth about "passive" lead generation and why predictable systems still require intentional effort.
3) Lever #1: Creating Content That Builds Demand [10:07 - 15:12]
-How content creates trust, authority, and visibility—but shouldn't be your only source of leads.
-Why putting all your faith in Instagram performance creates unnecessary stress.
4) Lever #2: The Sales Activities Most Coaches Avoid [15:13 - 23:35]
-How networking, welcome messages, follow-ups, referrals, and collaborations consistently generate clients.
-Why direct relationship-building is one of the most controllable and effective lead generation strategies.
5) Lever #3: Using Paid Traffic to Scale Your Business [23:36 - 28:52]
-When Instagram and Facebook ads become a smart investment for predictable growth.
-Why ads amplify a proven business instead of fixing weak messaging or offers.
6) Combining All Three Levers Into a Predictable System [28:53 - 32:18]
-Why content, sales activity, and paid traffic work best together instead of independently.
-How diversifying your lead sources creates a more stable and scalable business.
7) Audit Your Lead Generation Machine [32:19 - End]
-How tracking where your leads come from helps identify bottlenecks before sales slow down.
-Why building a measurable, repeatable lead generation process removes dependence on the algorithm and creates long-term consistency.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
CLICK HERE TO GRAB MY MARKETING PLAYBOOK!
In Episode 187 of the Best Coach Ever podcast, we're diving into why great content alone isn't enough anymore—and why your marketing may be getting ignored even if you're posting consistently. Lynette breaks down the biggest mistake coaches are making in 2026: relying on overused messaging that's become emotionally invisible to buyers.
This episode explores why common marketing phrases like "you need accountability" and "I help women lose weight sustainably" no longer convert, and what to say instead. You'll learn how to create marketing that shifts beliefs, builds an irrefutable case for your offer, and positions your coaching as the obvious solution.
If you've been wondering why your content gets engagement but not sales, or why your pitches seem to fall flat, this episode will help you transform your messaging into marketing that actually converts.
If you love this episode, don't forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest conversations like this one.
In this episode, we cover:
1) Why Your Marketing Isn't Converting Anymore [0:00 - 4:15]
-Why today's buyers ignore overused coaching language and "safe" marketing.
-The difference between creating content and creating marketing that persuades.
2) The Problem with "Lazy Marketing" [4:16 - 8:45]
-How repeated industry messaging becomes emotionally invisible over time.
-Why simply stating truths isn't enough to capture attention anymore.
3) Marketing That Changes Beliefs Instead of Teaching [8:46 - 13:05]
-Why great marketing builds a case instead of making generic claims.
-The four beliefs every coach must communicate to earn trust and sales.
4) Turning Weak Messaging into High-Converting Marketing [13:06 - 18:10]
-How to replace generic claims with deeper, belief-shifting arguments.
-Examples of transforming messaging around sustainability, accountability, and mindset.
5) The Four Ingredients of Great Marketing [18:11 - 24:20]
-Why tension and specificity grab attention and build credibility.
-How emotional resonance and identity drive buying decisions.
6) Building Content That Actually Converts [24:21 - 28:10]
-How to stop relying on educational content alone.
-Why buyers purchase the person they want to become—not just your coaching.
7) The Question Every Coach Should Ask Before Posting [28:11 - End]
-Shift from asking "What should I post?" to "What belief is preventing someone from buying?"
-How identifying buyer objections creates stronger marketing and more effective content.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
CLICK HERE TO GRAB TODAY'S COMPANION WORKBOOK FOR FREE!
In Episode 186 of the Best Coach Ever podcast, we're kicking off the Six Figure Summer Business School with one of the biggest differentiators in today's online coaching space: building a brand people genuinely care about. Because here's the truth—being the smartest coach isn't what creates demand anymore.
We're diving into why audiences become emotionally attached to certain creators, the five biggest reasons coaches struggle to stand out online, and how to shift from being simply "helpful" to becoming the obvious choice. From showing more personality to sharing stronger opinions and creating emotional connection, this episode is all about building a brand people don't just follow—they actively root for.
If you've ever felt like you're constantly chasing leads, struggling to convert followers into clients, or wondering why your audience isn't buying despite posting "valuable" content, this episode will completely change how you think about personal branding.
If you love this episode, don't forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest conversations.
In this episode, we cover:
1) Why Some Coaches Create Demand (And Others Don't) [0:00 - 7:18]
-Why emotional attachment—not expertise—is what drives sales today.
-The four levels of audience connection, from recognition to true brand loyalty.
2) Stop Trying to Be the Smartest Coach Online [7:19 - 13:34]
-Why educational-only content creates followers, but not devoted buyers.
-How overemphasizing tips and teaching prevents real connection.
3) The Missing Ingredient: Emotional Connection [13:35 - 20:10]
-Why vulnerability and emotionally resonant content are more memorable than information.
-How sharing personal experiences builds trust and long-term attachment.
4) Personality Is Your Competitive Advantage [20:11 - 26:18]
-Why filtering your personality makes your brand forgettable.
-How showing your authentic quirks attracts the right people while naturally repelling the wrong ones.
5) Why Strong Opinions Build Strong Brands [26:19 - 32:17]
-The power of sharing values, beliefs, and even "shared enemies."
-How polarizing viewpoints create deeper audience loyalty and differentiation.
6) Your Perspective Matters More Than Your Niche [32:18 - 36:28]
-Why your worldview is what truly separates you from competitors.
-How leading with your unique lens creates a brand people can't easily replace.
7) Building Attachment Instead of Just Being Relatable [36:29 - End]
-The difference between being relatable and becoming someone's obvious choice.
-Why intentional brand attachment leads to easier selling, stronger leads, and more loyal clients.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 185 of the Best Coach Ever podcast, we're talking about something every business owner experiences but few people openly discuss: the emotional roller coaster of entrepreneurship. If you've ever questioned your business after a slow sales week, wanted to burn everything down after losing a few followers, or spiraled over a piece of client feedback—this episode is for you.
Lynette shares why emotional triggers never fully disappear, even after building a successful multi-six-figure business, and why the goal isn't eliminating those emotions—it's learning how to regulate them. She breaks down the difference between facts and the stories we create, why making decisions from panic can sabotage your growth, and the practical habits that help her stay grounded through the inevitable highs and lows of business.
If you've been feeling discouraged, overwhelmed, or tempted to make drastic changes in your business, this episode will remind you to slow down, trust the data, and build the emotional resilience every successful entrepreneur needs.
If you enjoyed this episode, don't forget to leave a 5-star rating and review. It helps more coaches discover the podcast and supports future episodes!
In this episode, we cover:
1) The Reality of Emotional Triggers in Business [0:00 - 3:30]
-Why every entrepreneur experiences emotional ups and downs, regardless of income.
-The myth that reaching a certain level of success eliminates business anxiety.
2) When Emotions Lead to Bad Business Decisions [3:31 - 7:20]
-Why slow sales often create the urge to completely change your business.
-The importance of separating emotional reactions from strategic thinking.
3) Facts vs. Stories: Stop Believing Every Thought [7:21 - 11:20]
-How we create stories around follower counts, sales, and comparison.
-Why data—not feelings—should drive your business decisions.
4) How to Make Better Decisions Under Pressure [11:21 - 15:45]
-Why Lynette never makes major business decisions while emotionally activated.
-Using time, data, and outside perspective before changing strategy.
5) Handling Client Feedback Without Spiraling [15:46 - 19:40]
-Why criticism often feels worse than it actually is.
-Practical ways to process difficult messages before responding.
6) Daily Habits That Build Emotional Resilience [19:41 - 24:10]
-Journaling, self-awareness, and creating healthy business boundaries.
-Reducing unnecessary stress by limiting metrics and comparison.
7) Creating Distance From Your Business [24:11 - End]
-Why limiting social media consumption improves emotional regulation.
-Remembering that your business is something you run—not your entire identity.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 184 of the Best Coach Ever podcast, Lynette tackles one of the most uncomfortable topics for coaches and service providers: sales objections. If you've ever felt awkward, manipulative, or downright cringe when someone says "I need to think about it" or "It's too expensive," this episode will completely reframe how you view objection handling.
Rather than treating objections as barriers to overcome, Lynette explains why objections are often invitations to coach. She breaks down the difference between manipulation and leadership, why most objections aren't actually about money, and how the best sales conversations feel more like coaching sessions than sales pitches.
If you've ever struggled to know what to say when a lead hesitates, or you've worried about coming across as pushy on sales calls, this episode will help you approach objections with confidence, integrity, and curiosity.
If you love this episode, don't forget to leave a 5-star rating and review to help more coaches discover the podcast!
In this episode, we cover:
1) Why Coaches Fear Handling Sales Objections [0:00 - 3:05]
-Why objection handling often feels manipulative or uncomfortable.
-The difference between respecting a prospect's decision and abandoning the conversation too soon.
2) Objections Are Not Rejections [3:06 - 6:10]
-Why "I need to think about it" or "It's too expensive" isn't always a no.
-The hidden fears, uncertainty, and lack of confidence that often sit underneath objections.
3) Getting to the Truth Behind the Objection [6:11 - 9:20]
-How to ask better questions instead of taking objections at face value.
-Why curiosity helps uncover what's really holding someone back.
4) Leadership vs. Manipulation in Sales [9:21 - 12:25]
-The key differences between coaching someone and pressuring someone.
-How ethical sales conversations create clarity rather than force decisions.
5) Objection Handling Is a Coaching Skill [12:26 - 15:40]
-Why coaching begins during the sales conversation, not after enrollment.
-Real examples of helping prospects work through fear and self-doubt.
6) Stop Solving the Wrong Problem [15:41 - 18:45]
-Why discounts and payment plans aren't always the answer.
-How to identify the real issue before offering solutions.
7) The Real Goal of Every Sales Call [18:46 - End]
-Why the objective isn't to close every lead at any cost.
-How helping people make the best decision builds trust, integrity, and better client results.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 183 of the Best Coach Ever podcast, we dive into a frustrating problem many coaches face: attracting leads who seem interested but never buy, waste time in the DMs, or aren't truly committed to getting results. Lynette challenges the common assumption that simply changing your niche or targeting "high-achieving women" will solve the problem.
Instead, Lynette explains how your content is constantly signaling who belongs in your world, what behaviors are rewarded, and what standards you tolerate. If you're attracting indecisive buyers, tire-kickers, or people looking for shortcuts, your content may be unintentionally inviting them in.
This episode is a powerful reminder that attracting better clients isn't about better hooks or more educational content—it's about positioning yourself as the kind of leader your dream clients aspire to work with. If you loved this episode, don't forget to leave a 5-star rating and review. It helps more coaches discover the podcast and learn how to attract higher-quality clients who are ready to take action.
In this episode, we cover:
1) Why You're Attracting Leads You Don't Want [0:00 - 3:20]
-The frustration of attracting tire-kickers, ghosters, and indecisive buyers.
-Why your content is attracting exactly the type of people it's designed to reward.
2) Your Content Reveals What You Tolerate [3:21 - 6:15]
-How your messaging communicates acceptable behaviors and identities.
-Why "lazy girl hacks" and rescue-style content often attract low-commitment clients.
3) The Problem With Selling Ease & Shortcuts [6:16 - 8:55]
-Why constantly promoting the easiest path can attract the wrong audience.
-How strong positioning naturally filters out people looking for magic solutions.
4) What High-Quality Clients Actually Respond To [8:56 - 12:10]
-Why ambitious buyers are drawn to leadership, standards, and ownership.
-The importance of documenting who you are, not just what you teach.
5) Rethinking the 'High-Achieving Woman' Niche [12:11 - 14:45]
-Why high-achievers are defined more by identity and behavior than demographics.
-How speaking to deeper emotional struggles creates stronger connection.
6) Identity-Based Marketing in the AI Era [14:46 - 17:10]
-Why information alone is no longer enough to stand out.
-How buyers choose coaches whose values and identity reflect who they want to become.
7) A Content Audit for Attracting Better Leads [17:11 - End]
-Questions to evaluate whether your content is rewarding the right behaviors.
How to position yourself as a leader who challenges clients instead of coddling them.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 182 of the Best Coach Ever podcast, we’re diving into one of the most avoided—but highest converting—skills in online business: direct message strategy. If DMs make you cringe, feel awkward, or like you’re about to become “that person”… this episode is going to completely reframe how you think about them.
We’re breaking down why relying on content alone isn’t enough anymore, how buyer behavior has shifted into silent lurking, and why you often have to initiate the conversation if you want consistent sales. But don’t worry—this is NOT about cold messaging strangers or blasting spammy pitches.
Instead, you’ll learn how to approach DMs like a human, build genuine connection, and naturally guide conversations toward sales (without forcing anything). We also unpack exactly why people ghost, how to know if someone is actually a qualified lead, and the simple flow to move from casual conversation to client—without ever feeling salesy.
If you’ve been avoiding your DMs or feel like you’re “doing it wrong,” this episode will give you a practical, low-pressure approach that actually works in 2026.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you real, honest conversations like this one.
In this episode, we cover:
1) Why DM Strategy Matters More Than Ever [0:00 - 5:12]
-Engagement is down—most buyers are lurking, not initiating conversations
Content starts interest, but DMs are what actually close clients
2) The Biggest DM Misconception (And Why It Feels Icky) [5:13 - 9:45]
-The problem isn’t DMs—it’s going in with “I need to sell” energy
-Why forcing outcomes makes conversations feel awkward and unnatural
3) The New Goal of DMs: Connection Over Conversion [9:46 - 14:20]
-Treating DMs as relationship-building, not a sales machine
-Why clean, detached energy leads to better conversations (and more sales)
4) The 4-Step Conversation Flow That Leads to Clients [14:21 - 22:10]
-Identify: Do they actually have a problem?
-Qualify: Motivation + urgency determine if they’re a real lead
5) How to Transition Into a Sale Naturally [22:11 - 26:45]
-Why pitching should feel like the next logical step, not a jump
-Framing offers as support—not persuasion or pressure
6) Why People Ghost (And What It Actually Means) [26:46 - 31:30]
-Most ghosting isn’t rejection—it’s timing, fear, or lack of readiness
-Common mistakes: pitching too early or shifting into “sales mode” abruptly
7) Follow-Ups, Detachment & Playing the Long Game [31:31 - End]
-Simple, low-pressure follow-up strategy that keeps doors open
-Why many “ghosts” come back later and become clients anyway
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 181 of the Best Coach Ever podcast, we’re flipping the script and diving into what it actually looks like when a coach becomes the buyer. Lynette walks through her real-life decision to hire a new fitness coach—and spoiler: it had nothing to do with flashy content, certifications, or perfectly curated sales funnels.
Instead, this episode pulls back the curtain on what actually makes high-quality clients say yes. From being quietly sold through months of content (without ever engaging) to having her objections challenged head-on in a sales call, this is a masterclass in buyer psychology for coaches who want better clients—not just more content.
We’re also getting into the uncomfortable truth: you’re probably leaving sales on the table by being too passive, too “nice,” or too focused on information over leadership. If you’ve ever wondered why your content isn’t converting—or why your dream clients are watching but not buying—this episode will connect a lot of dots.
If you want clients who are decisive, committed, and ready to be led… this is the behind-the-scenes you didn’t know you needed.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you real, honest convos like this one.
In this episode, we cover:
1) The Moment She Decided to Hire a Coach [0:00 – 3:15]
-Why being stuck in a “try → fail → repeat” loop is the real problem.
-How accountability (not more discipline) was the missing piece.
2) Why Your Dream Clients Are Already Watching You [3:16 – 7:45]
-She chose someone she’d been silently following for months (without engaging).
-The reminder: your audience is paying attention… even when it doesn’t look like it.
3) What Actually Made This Coach Stand Out [7:46 – 11:30]
-It wasn’t credentials—it was energy, authority, and emotional intelligence.
-Why “vibes + leadership” beat perfectly educational content every time.
4) The DM → Sales Call → Close Process [11:31 – 15:45]
-She skipped the funnel entirely and went straight to the DMs.
-How simple, direct conversations convert faster than complicated systems.
5) The Objection That Almost Lost the Sale [15:46 – 19:30]
-Her hesitation around committing to 12 months instead of 4.
-Why most buyers think they want short-term results.
6) The Exact Moment She Was Sold [19:31 – 22:30]
-The coach challenged her thinking instead of accommodating it.
-Why leadership (not people-pleasing) is what actually closes high-ticket clients.
7) Final Takeaways: What This Means for Your Business [22:31 – END]
-You’re not competing with everyone—your best clients already chose you.
-If you want better buyers, you need to show up like a leader—not just an educator.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 180 of the Best Coach Ever podcast, we’re calling out a pattern that might hit a little too close to home: doing almost everything… except the one thing that would actually get you results.
Lynette breaks down how this shows up in both fitness and business—and why all that effort doesn’t matter if you’re skipping the uncomfortable, high-impact work. (Yep… the stuff you keep putting off.)
If you’ve been feeling stuck or like nothing is working, this episode will help you spot exactly where you’re holding yourself back—and what it’s going to take to move forward.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you real, honest convos like this one.
In this episode, we cover:
1) The Real Reason You’re Not Getting Results [0:00 - 2:05]
-Why “I’m doing everything” is usually not true
-The gap between effort and actual execution
2) The Fitness Analogy That Explains Everything [2:06 - 4:10]
-Clients doing 75% of the plan but expecting 100% results
-Why missing one key action (like tracking) stops all progress
3) The Core Truth: Results Live in the Work You Avoid [4:11 - 6:15]
-How the biggest breakthroughs come from the hardest tasks
-Why avoiding discomfort keeps you stuck
4) The Business Version of This Problem [6:16 - 8:20]
-Doing all the “right” things except showing up on camera
-Why visibility and connection are non-negotiables now
5) How Your Brain Hides the Work From You [8:21 - 10:25]
-The mental blind spots created by fear and discomfort
-How your brain redirects you to easier, less effective tasks
6) The Real Root: Fear, Ego & Resistance [10:26 - 12:30]
-Perfectionism and fear of judgment as hidden blockers
-Why knowing what to do isn’t the problem—doing it is
7) The Call-Out: Do the Thing You’ve Been Avoiding [12:31 - END]
-How to identify the one action that would move the needle
-Why there is no “easier route” to the results you want
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 179 of the Best Coach Ever podcast, we’re diving into something a little different — a raw audio pulled directly from a private group coaching session that clients said they needed to hear.
If you’ve ever felt like you’re doing everything “right” — posting consistently, using the hooks, following the templates — but sales still feel slow or inconsistent, this episode will hit.
Because the missing piece might not be your strategy…It might be your conviction.
We’re talking about the subtle energy shift between going through the motions and showing up like a leader. Why confidence has to come before results (not after). And how a lack of internal belief quietly sabotages your content, sales calls, and growth. If you’ve been hiding, shrinking, or waiting for proof before you step fully into your leadership — this one’s for you.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you real, honest convos like this one.
In this episode, we cover:
- Why Strategy Alone Isn’t Enough [0:00 – 1:30]
-Why even the best systems won’t convert without confidence behind them.
-The overlooked factor that drives sales beyond templates and tactics. - The Pattern Lynette Noticed in Clients [1:31 – 3:00]
-Coaches nurturing strategy but neglecting conviction.
-How low confidence subtly impacts results. - The Confidence Loop That Keeps You Stuck [3:01 – 4:30]
-How showing up with reserved, hesitant energy repels buyers.
-Why waiting for proof before believing in yourself backfires. - What Unconvicted Energy Looks Like Online [4:31 – 6:00]
-Content that feels scripted, passive, or vague.
-How buyers sense uncertainty in your messaging and sales calls. - Why Leadership Is a Decision (Not a Milestone) [6:01 – 7:30]
-You don’t need clients to “earn” the right to lead.
-Standing 10 toes down in what you believe before results validate you. - The Real Reason Content “Pops Off” [7:31 – 9:00]
-Conviction and confidence as the true differentiators in crowded markets.
-Why bold leadership energy converts more than perfect hooks. - The Energy Shift That Changes Sales [9:01 – END]
-Moving from “I hope this works” to “This is going to work.”
-How internal belief transforms DM conversations and buying decisions.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 178 of the Best Coach Ever podcast, we’re diving into the messy middle of business — that frustrating stage where you’re making money… but it feels wildly inconsistent. One month you’re celebrating 15K. The next month you’re panic-refreshing Stripe.
If you’re stuck between 5K–15K months and wondering why business still feels stressful (even though it’s technically “working”), this episode breaks down exactly what’s happening — and what needs to change to create predictable, sustainable growth.
We’re talking about the difference between lucky sales spikes and real systems, why survival-mode decisions keep you stuck, and the three core systems you need to finally smooth out your revenue.
If business feels like a roller coaster right now, this episode will show you how to step off the ride and start building stability instead.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It helps the podcast reach more coaches who need this message.
In this episode, we cover:
- The Messy Middle: When Business “Works” But Feels Unstable [0:00 – 3:00]
-Why 5K–15K months are often the hardest phase of growth.
-How income inconsistency creates stress, even when revenue looks decent. - The Emotional Toll of Revenue Roller Coasters [3:01 – 6:00]
-How unpredictable income triggers survival-mode decision making.
-Why you start second-guessing pricing, offers, and your niche. - Client Acquisition Events vs. Client Acquisition Systems [6:01 – 9:00]
-The difference between lucky sales spikes and repeatable systems.
-Why viral reels, referrals, and random DMs aren’t sustainable growth plans. - Why Revenue Feels Random (Even When You’re “Doing Everything Right”) [9:01 – 12:00]
-How relying on hope and algorithm luck keeps you stuck.
-Why you don’t feel in control of your income yet. - System #1: Controlled Visibility [12:01 – 14:00]
-Building predictable audience growth instead of chasing virality.
-Creating consistent lead flow you can actually measure. - System #2: Predictable Conversations [14:01 – 17:00]
-Why conversations are the real currency of coaching sales.
-How to intentionally generate DMs and booked calls (without cold pitching). - System #3: Planned Selling & Tracking What Converts [17:01 – 20:00]
-Using recurring sales mechanisms like webinars and funnels.
-Tracking conversion data so revenue becomes scalable & not stressful.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 177 of the Best Coach Ever podcast, Lynette gets radically honest about something most entrepreneurs avoid talking about: failure. Over the last several months, she faced three moments that felt like massive flops — a high-level client leaving, sales calls tanking after a price increase, and a paid masterclass underperforming after a $10,000 ad spend.
Instead of spiraling (okay… maybe spiraling a little), she chose to turn each setback into a catalyst. This episode is a masterclass in emotional resilience, leadership, and what it actually looks like to level up in business — not when everything is going well, but when it absolutely isn’t.
If you’ve ever felt rejected by a client, questioned your pricing, or watched a launch flop in real time, this one will hit home.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you honest, behind-the-scenes conversations like this one.
In this episode, we cover:
- When a Top Client Leaves: The Wake-Up Call I Didn’t Want [0:00 - 5:15]
-A long-term, high-performing client chooses another coach — and why it stung.
-The uncomfortable truth: I was playing small and not building “bigger rooms.” - Playing Small vs. Building Bigger Rooms [5:16 - 10:45]
-How self-doubt and identity kept me coaching only beginner-level clients.
-The decision to raise the ceiling on every offer and expand my capacity as a leader. - Raising My Prices and Immediately Hearing “No” [10:46 - 16:20]
-Increasing my 1:1 coaching to market value… and losing sales calls because of it.
-How lack of conviction (not price) was the real problem. - The Leadership Reframe: Failure as Feedback [16:21 - 20:30]
-Investigating what didn’t work instead of burning it all down.
-Why strong leaders feel the feelings — but move anyway. - The $10,000 Masterclass That Underperformed [20:31 - 24:30]
-Testing a new webinar strategy that didn’t align with my instincts.
-The emotional hit of failing publicly — and financially. - Trusting My Gut & Rebuilding From Scratch [24:31 - 27:45]
-Reworking the entire masterclass in days and returning to what works.
-How that “flop” became my best-performing webinar ever. - The Real Lesson: Success Is a Decision, Not a Feeling [27:46 - 30:00]
-Why your response to failure defines your growth.
-Choosing resilience, tenacity, and forward motion — every single time.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 176 of the Best Coach Ever podcast, Lynette is pulling back the curtain on one of the biggest mindset shifts she’s made in her content strategy over the last year—and why it’s completely changed the way her audience engages (and buys).
After an unintentional podcast break and a very real, very honest reflection on perfectionism, Lynette dives into the concept she’s been drilling into her clients lately: engagement bait. Not the spammy “comment YES if you agree” kind—but intentional, conversation-driven content that turns passive viewers into real humans in your DMs.
This episode is a must-listen if you’re tired of chasing views, going viral with nothing to show for it, or feeling like your content is polished but flat. Lynette breaks down why conversation now converts better than visibility, how to stop treating Instagram like a broadcast channel, and what actually gets people talking back to you online in 2025.
If your engagement feels dry, your DMs are quiet, or your content just isn’t leading to clients anymore—this episode will completely reframe how you think about social media. If you loved this episode, don’t forget to leave a 5-star rating and a quick review. It’s the easiest way to support the podcast and help more coaches find these honest, behind-the-scenes conversations.
In this episode, we cover:
1) A Real Talk Reset: Perfectionism, Consistency & Showing Up Anyway [0:00 – 2:45]
-Why waiting for “perfect” content is one of the fastest ways to disappear online.
-How consistency (not polish) has driven real revenue and results in Lynette’s business.
2) What “Engagement Bait” Actually Means (And What It’s NOT) [2:46 – 6:00]
-The difference between low-quality engagement farming and real conversation starters.
-Why traditional CTAs no longer work the way they used to.
3) Why Visibility Isn’t Converting Like It Used To [6:01 – 9:30]
-The hard truth about viral content, views, and why they often don’t lead to sales.
-Why conversation has become the real currency on social media.
4) The Shift From Broadcasting to Conversing Online [9:31 – 13:15]
-Why overly educational, “talking at your audience” content is falling flat.
-How content that makes people feel seen creates stronger engagement and trust.
5) Creating Content That Calls People Forward [13:16 – 16:45]
-How to spark comments by naming thoughts your audience already has.
-Why relatability alone isn’t enough—insight and reflection matter more.
6) Low-Stakes Engagement That Actually Works [16:46 – 19:00]
-Examples of fun, easy prompts that audiences want to respond to.
-How lifestyle-based engagement builds familiarity without forcing a sales angle.
7) How Casual Conversation Leads to Clients (Without Forcing It) [19:01 – 21:00]
-Why most client relationships start with non-business conversations.
-How trust, familiarity, and connection make higher-stakes conversations easier later.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 175 of the Best Coach Ever podcast, we’re getting scrappy in the best way possible. Recorded straight from Lynette’s kitchen table, this episode breaks down a real-life buying decision that reveals exactly why clients choose one coach over another.
Using her husband’s experience interviewing multiple fitness coaches, Lynette pulls back the curtain on what really matters to buyers—from how they search for coaches on Instagram, to why follower count can actually repel the right client, to what makes a sales call convert (or completely flop). If you’ve ever wondered why someone booked a call but didn’t buy—or why you’re being overlooked despite being “qualified”—this episode will change how you see marketing and sales forever.
If you want to attract better-fit clients, sell with confidence, and stop overthinking your credentials, this episode is for you.
If you love this episode, don’t forget to leave a 5-star rating and review—it’s the easiest way to support the show and help more coaches find these conversations.
In this episode, we cover:
1) Scrappy Mode & Why This Episode Matters [0:00 – 3:10]
-Recording imperfectly to keep momentum and take messy action.
-Why this real-life example reveals how buyers actually make decisions.
2) How Buyers Search for Coaches Online [3:11 – 7:05]
-Why people search Instagram by identity and goals—not credentials.
-The importance of niche language and clearly stating who you help.
3) Values, Vibes & Relatability Sell First [7:06 – 11:20]
-How shared lifestyle, values, and personality create instant trust.
-Why “aspirational” branding can repel the right buyer.
4) Why Big Followings Can Be a Turnoff [11:21 – 14:55]
-The assumption that big audiences mean less personal attention.
-Why intimacy and access matter more than perceived authority.
5) Where the First Sales Call Went Wrong [14:56 – 18:45]
-Over-explaining processes instead of selling the outcome.
-How lack of leadership on a sales call kills buyer confidence.
6) What a High-Converting Sales Call Looks Like [18:46 – 22:40]
-Asking better questions and letting the client do the talking.
-Clearly connecting your expertise to the client’s desired outcome.
7) The Real Reason Clients Say “Yes” [22:41 – 25:00]
-Why confidence and clarity matter more than credentials.
-How emotional connection + sales leadership close the deal.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 174 of the Best Coach Ever podcast, we pull back the curtain on how Lynette actually uses AI in her business—and just as importantly, how she doesn’t. This episode is a must-listen for coaches who feel overwhelmed by AI hype, confused about how to use tools like ChatGPT responsibly, or worried about sounding like a robot online.
We break down why letting AI write your captions, DMs, or client responses is a fast track to losing trust, and instead share how to use AI as a second brain to think better, move faster, and support clients more deeply—without sacrificing authenticity. From content creation to client coaching, curriculum building, and decision-making, this episode is a practical, grounded guide to using AI in a way that actually improves your business (and your sanity).
If you want to leverage AI without turning your brand into generic slop, this episode will completely change how you think about it.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you honest conversations about your coaching business.
In this episode, we cover:
1) Why AI Is Not Your Caption Writer or Therapist [0:00 – 5:10]
-Why AI-written captions are painfully obvious—and why that gap will only grow.
-The danger of using AI as emotional validation instead of real support.
2) Using AI as a Second Brain (Not Your Actual Brain) [5:11 – 9:45]
-How Lynette uses AI to improve thinking, decision-making, and speed.
-Why the CEO still has to be you—not ChatGPT.
3) Using AI for Better Content (Without Killing Your Voice) [9:46 – 15:30]
-Why Lynette prefers Claude over ChatGPT for content support.
-Using AI to organize, refine, and sharpen ideas you already have.
4) Editing Content & Talking Head Videos with AI [15:31 – 19:50]
-How AI helps identify buried leads and unclear messaging.
-Ruthlessly tightening talking head videos for stronger retention.
5) Using AI to Elevate Client Coaching & Accountability [19:51 – 24:40]
-Recording, transcribing, and summarizing coaching calls for better follow-through.
-Helping clients actually apply coaching instead of forgetting it.
6) Using AI for Better Client Communication & Conflict Interpretation [24:41 – 28:10]
-Using AI to interpret tricky client messages without getting defensive.
-how to stay neutral, supportive, and solution-focused as a coach.
7) Building Curriculum, Resources & Trainings Faster with AI [28:11 – END]
-How to create templates, workshops, and tools in minutes vs. weeks.
-How to Improve curriculum clarity and implementation using AI feedback loops.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 173 of the Best Coach Ever podcast, we’re tackling the ego-bruising issue so many coaches whisper about but rarely admit out loud: your Instagram audience might be dead. Like… no views, no DMs, no likes, no pulse.
Lynette delivers the tough love and the real strategy — not the “maybe I’m shadowbanned” conspiracy theories. We break down why engagement actually dipped, what kind of content your audience is begging you to make, and how to get people caring, watching, and responding again.
If you’ve been spiraling about the algorithm, convinced no one likes you anymore, or wondering if you should burn your whole account down… breathe. This episode is your revival kit.
If you love this episode, don’t forget to leave a 5-star rating and review — it helps the podcast reach more coaches who need it!
In this episode, we cover:
1) The Myth of Being “Shadowbanned” [0:00 – 3:40]
-What “I’m shadowbanned” is usually code for
-How the algorithm reacts to what you’ve trained it to think about your content.
2) What a “Dead Audience” Actually Looks Like [3:41 – 6:18]
-The telltale signs your followers have checked out
-How your content ends up in the algorithm graveyard.
3) Why Educational Content Isn’t Cutting It Anymore [6:19 – 10:02]
-The types of posts that are putting your audience to sleep.
-The rising demand for dimension — real opinions, real life, and real personality.
4) Reviving Your Feed With Content People Actually Want [10:03 – 13:26]
-What to share to make people care again.
-Why “walking the walk” content builds more trust than perfect coach-speak ever will.
5) Your Instagram Stories Need a Glow-Up [13:27 – 17:08]
-Why people watch Stories religiously… but only if your Stories don’t bore them
-How low Story engagement tanks your future reach
6) The Power of Engagement-Bait (The Fun Kind) [17:09 – 21:10]
-Using nosy, low-effort prompts that fire up your DMs.
-How a simple DM strategy took one client from 40 views to 400 in a week.
7) How to Officially Bring Your Audience Back From the Dead [21:11 – END]
-The magic mix of engagement that always wins
-The truth: your audience isn’t gone — they’re just waiting for better content.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 172 of the Best Coach Ever Podcast, we break down the three biggest shifts we’ve seen in the online coaching space this year — and exactly what coaches will need to thrive in 2026. From the rise of AI-generated content to a massive trust gap between coaches and buyers, Lynette is unpacking what’s really happening online and how coaches can stand out in an oversaturated, skeptical market.
Lynette shares her behind-the-scenes observations, client data, and the exact strategies she believes will separate the coaches who struggle from the coaches who stay booked out. Whether your business is thriving or barely treading water, this episode gives you the roadmap for building connection, trust, and real demand in the year ahead. If you’re ready to rise above the noise, attract aligned clients, and position yourself for long-term success, this is a must-listen.
If you love this episode, don’t forget to leave a 5-star rating and review — it helps the podcast reach more coaches who need it!
In this episode, we cover:
1) The State of Coaching in 2025: AI Fatigue & Market Saturation [0:00 – 4:21]
-The rise of ChatGPT and generic, robotic content flooding social media.
-Why more coaches in the market (and more sameness) is killing connection.
2) The Trust Gap: Why Buyers Are More Skeptical Than Ever [4:22 – 8:13]
-Why spammy DMs, recycled content, and past negative experiences erode trust.
-Why coaches can no longer rely on being “smart”.
3) 2026 Essential #1: A Human-Centered Social Media Strategy [8:14 – 14:57]
-Why you need to break up with template hooks, AI captions, & educational posts.
-The shift toward lived experience, storytelling, and “walking the walk” content.
4) 2026 Essential #2: A Direct Message Strategy That Builds Connection [14:58 – 20:44]
-Why DM conversations (not cold pitches) are now a major driver of sales and trust-building.
-How engagement-bait Stories and intentional conversations warm up buyers faster than posts alone.
5) Why Conversations = Conversions in 2026 [20:45 – 25:40]
-Lynette’s own launch stats from conversations she initiated.
-Why + how the creators making the most money are consistently engaging
6) 2026 Essential #3: Long-Form Content That Lets People Experience You [25:41 – 30:14]
-Why podcasts, webinars, challenges, YouTube, and longer TikToks build trust faster than Reels.
-How to turn cold followers into warm buyers who binge your content and convert quickly.
7) Final Thoughts: What Coaches Must Build to Thrive in 2026 [30:15 – END]
-The winning trio: human content + real conversations + long-form depth.
-Why coaches who embrace transparency, connection, and originality will stand out online.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 171 of the Best Coach Ever podcast, Lynette dives deep into one of her favorite topics—Instagram—and unpacks why so much of the platform feels stale right now. If you’ve been doing “everything right” on Instagram (perfect hooks, trending audios, polished B-rolls) but your engagement still feels flat, this episode is your reality check and reset.
Lynette explains how the rise of AI and copy-paste content has created a sea of sameness, why “authentic” now matters more than “aesthetic,” and how showing up as your unfiltered self can actually make your business more profitable. From her viral “Tiny Mic” videos to sharing both her million-dollar wins and vulnerable moments online, she breaks down what kind of content is converting best right now—and it’s not what most coaches think.
If you’ve been stuck in the content hamster wheel, this episode will help you ditch the formula and find your real voice again.
And if you love this episode, don’t forget to leave a 5-star rating and quick review—it’s the best way to support the show and help us keep bringing you real, honest conversations like this one.
In this episode, we cover:
1) The Instagram Struggle Is Real [0:00 – 3:42]
-Why even “perfect” content doesn’t always perform.
-The truth about algorithm fatigue and audience burnout.
2) The Content Problem No One Wants to Admit [3:43 – 6:08]
-How AI and regurgitated templates have made social media sound the same.
-Why followers are craving originality and human connection again.
3) When Strategy Starts to Backfire [6:09 – 7:42]
-How over-strategizing can drain creativity and authenticity.
-The tension between “what works” and what actually feels good to post.
4) What’s Really Working on Instagram Right Now [7:43 – 10:32]
-Why real, vulnerable, and imperfect content outperforms polished education posts.
-How “unfiltered honesty” builds deeper trust and leads to clients.
5) The Tiny Mic Era & Being Bold Online [10:33 – 14:30]
-How Lynette’s raw, opinionated “Tiny Mic” videos changed her business.
-Why showing your personality—even the strong opinions—makes you magnetic.
6) Sharing Success and Struggle Without Fear [14:31 – 20:10]
-The power of documenting your wins publicly (even when it feels scary).
-How transparency and vulnerability create real audience loyalty.
7) Bringing the Human Back to Social Media [20:11 – End]
-Why “self-documentation” content beats how-to posts every time.
-A practical challenge to share real stories instead of recycled tips.
In Episode 170 of The Best Coach Ever podcast, Lynette is back after an unintentional October break — fresh from hosting her six-figure Clients, Cash, and Confidence Challenge, and gearing up to speak at a mastermind retreat in Orlando.
This week, we’re diving into a question that so many coaches ask: Why do some people blow up online and hit 15K months in six months, while others are still scraping by after two years? Lynette breaks down the surprising (and deeply human) reasons why results come faster for some — and how to shift your mindset, your message, and your habits to finally see consistent success. This episode is a must-listen for anyone who’s been wondering, “Why not me yet?”
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the show and help us keep bringing you honest, real talk about what it actually takes to grow online.
In this episode, we cover:
1) Life Updates & Setting the Stage [0:00 – 3:12]
-Lynette shares what’s been happening behind the scenes: her challenge, launch, and upcoming speaking event.
-The question that inspired today’s episode: Why do some coaches skyrocket while others crawl?
2) Strategy Isn’t Everything [3:13 – 6:55]
-Why following the “right” plan isn’t a guarantee of fast results.
-The 70/30 rule: how execution and understanding matter more than perfect tactics.
3) The Power of Clarity [6:56 – 10:42]
-How clear messaging and a simple, tangible offer shorten your sales cycle.
-Real-world examples of complex vs. straightforward offers — and why “clear sells faster than clever.”
4) Speed of Implementation [10:43 – 13:58]
-Why most people only implement 70% of what their coach tells them.
-How comprehension, not just action, determines how well and how quickly results show up.
5) Season of Life & Capacity [13:59 – 16:55]
-How time, energy, and personal responsibilities impact your pace of growth.
-Why comparing your journey to someone with more time or support is setting yourself up for frustration.
6) Emotional Regulation & Risk Tolerance [16:56 – 21:28]
-How resilience, rejection tolerance, and nervous system regulation determine momentum.
-The unseen difference between those who bounce back in hours vs. those who spiral for weeks.
7) Faith, Belief & Taking the Leap [21:29 – End]
-Why belief in yourself and willingness to act despite fear are the ultimate accelerators.
-Courage as “fear in motion” — and how taking bigger leaps signals readiness for bigger results.
In Episode 169 of the Best Coach Ever podcast, Lynette sits down with her longtime business coach and mentor, Julie Chenell, to talk about the real path to a sustainable, multi-million dollar business. Spoiler: it didn’t start with aura, vibes, or a viral funnel. It started with blogging in 2007 to cope with postpartum depression.
Julie unpacks the 10-year foundation that led to her $20M+ empire—before the world even knew her name—and explains why most entrepreneurs are chasing the wrong problems, panicking too early, and glamorizing burnout. This episode is a must-listen if you’re craving business advice that actually makes sense, from someone who’s built stable income, strategic systems, and real longevity in the online space.
If you're over the "just raise your rates, babe!" business advice, and want the truth about how to make money without melting your nervous system—this one’s for you.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest convos like this one.
In this episode, we cover:
1) Julie’s “Normal but Legendary” Origin Story [0:00 – 7:28]
-From blogging as a stay-at-home mom in 2007 to a $20M+ business empire.
-How Julie’s quiet resilience, not flashy tactics, shaped her long-game success.
2) Why “Follow the Problem” Is the Strategy That Always Works [7:29 – 13:42]
-How solving real problems (not just building pretty brands) led to her first $300/week.
-The Blogspot-to-WordPress migration post that accidentally built her first funnel.
3) Same Skills, New Price Tag: How She Scaled Her Services [13:43 – 19:11]
-Why repositioning your offer (not reinventing yourself) can 10x your income.
-The evolution from blog design → website builds → sales funnels & $20K projects.
4) Grit > Vibes: How She Went from $20K to $96K in a Month [19:12 – 25:00]
-The truth about her first course launch—and why she still added 1:1 coaching.
-The danger of scaling too fast without a stable foundation.
5) Million Dollar Grit (The Book & The Lessons That Matter Most) [25:01 – 32:08]
-Why Julie’s book skips the “highlight reel” years—and focuses on the hard-earned habits.
-The overlooked skills that actually lead to 7-figure success (spoiler: not more certifications).
6) Business Apocalypse & the Fall of Fluffy Coaching [32:09 – 39:38]
-Why “charging your worth” is bad advice and culty vibes aren’t a strategy.
-The 2020–2023 reckoning that revealed who built real businesses… and who didn’t.
7) Say Yes Fast & Learn as You Go [39:39 – End]
-Why overthinking is killing your momentum—and how action builds clarity.
-The final lesson: you don’t need a perfect plan, just the willingness to figure it out.
Connect with Julie:
Website: https://juliechenell.com/
Instagram: https://www.instagram.com/juliecchenell
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 168 of the Best Coach Ever podcast, we're diving into an honest episode that might sting a little—but in the best, most empowering way. If you’ve ever wondered “Is this actually going to work for me?”, this one’s for you.
We pull back the curtain on the tough (but common) reasons why so many coaching businesses never make it past the 12-month mark—and why it doesn’t have to be that way for you. Whether you’re just starting out, stuck in a dip, or doubting yourself because your Reels are flopping and your DM’s are dry—this episode will help you spot the sneaky traps holding you back and light a fire under your commitment.
From half-committed energy and obsession with vanity metrics, to shiny-object pivots and resistance to video content—this is your straight-shooting blueprint to stop self-sabotaging and start gaining traction. And yes, we’re talking about the ice cube melting analogy. Again. Because it still applies.
In this episode, we cover:
1) The #1 Reason Coaching Businesses Flop Early [0:00 – 5:58]
-Why "dipping your toe in" is killing your momentum—and your confidence.
-The difference between trying to get lucky and deciding to make it work.
2) Obsessing Over Reels and Reach? Stop It. [5:59 – 12:45]
-Why the content that gets the most likes is often not the content that books clients.
-What to focus on instead of chasing viral videos and follower counts.
3) The Pivot Trap: Changing Directions Too Soon [12:46 – 19:22]
-How constant niche hopping and offer tweaking erodes your results.
-The power of strategic consistency and letting your plan actually work.
4) How Long It Actually Takes to See Results [19:23 – 25:57]
-The 32-degree room metaphor (aka the slow burn of business momentum).
-Why giving up too soon is the biggest dream killer—and how to hold on longer.
5) The Harsh Truth About Showing Up Online [25:58 – 32:11]
-Why video content (yes, of your actual face) isn’t optional anymore.
-The real reason people aren’t hiring you—and how to build trust that converts.
6) Are You Sabotaging Your Own Success Without Realizing It? [32:12 – 37:15]
-Why trying and failing over and over erodes your self-belief over time.
-The case for mentorship, strategy, and doing it right before you burn out for good.
7) Final Thoughts: What Needs to Shift Right Now? [37:16 – END]
-Lynette’s honest pep talk for anyone who’s on the brink of giving up.
-Where to ask for help, where to double down, and how to turn it all around.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 167 of the Best Coach Ever podcast, we’re diving headfirst into a struggle so many aspiring coaches and perfectionists deal with: the endless loop of overthinking, planning, and research mode that’s secretly sabotaging your progress. Lynette shares candid stories from her business (and fitness!) journey—including how she almost didn’t record this episode because of a broken mic—and uses her own messy action as the perfect backdrop for today’s lesson.
From dopamine-fueled planning sessions to the trap of perfecting a content calendar that never gets posted, this episode is your tough-love reminder that doing the thing beats planning the thing every single time. If you’ve ever said, “I just need to get everything ready first,” or stayed stuck tweaking a website for six months—this one’s calling you out, but with love.
Tune in to learn how to finally break out of the perfectionism spiral, take action now, and start building the confidence that only comes from doing. Even if it’s messy. Especially if it’s messy.
In this episode, we cover:
1) Why You’re Addicted to Planning Mode [0:00 – 6:17]
-Planning triggers dopamine and gives a false sense of progress
-How I stayed “busy” all of 2022 planning weight loss… and gained 10 pounds instead
2) Overthinking vs. Action: The Business Growth Killer [6:18 – 11:32]
-What fear of getting it wrong can lead to
-A virtual event that nearly got scrapped being stuck in the “what if it fails” loop
3) Execution > Education: Learning by Doing [11:33 – 17:08]
-Why I hired an expert for an expensive intensive to get out of my own head
-The real cost of overthinking while you wait for perfection
4) Confidence Comes from Follow-Through [17:09 – 22:54]
-What happens when you don’t follow through on your plans
-How hiring a coach rebuilt my self-trust
5) How to Stop Overthinking and Start Winning [22:55 – END]
-How progress comes from taking messy action, not waiting for perfect strategy
-Why you’ll figure things out faster in motion than you ever will standing still
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 166 of the Best Coach Ever podcast, we flip the script by letting ChatGPT take over and interview me. We let the bots take over and answered a bunch of juicy, invasive, slightly chaotic questions about life, business, and allll the stuff I don’t always share on social media.
What starts as a fun game (thanks to a creative idea borrowed from coach Ashley Hubbard!) quickly turns into some spicy questions, and I realized I had zero chill and was absolutely about to have a vulnerability hangover after this.
From my go-to coffee order to the messiest client red flags I’ve ever ignored, this episode is 50% girl talk, 50% business therapy, and 100% real. If you’ve ever wanted to sit on my couch with a glass of wine and ask me everything—this is that episode.
In this episode, we cover:
1) Icebreaker Qs: Coffee Orders, Walk-on Songs & Career What-Ifs [0:00 - 7:35]
– Lynette’s go-to Americano and cocktail preferences
– What she’d be doing if she weren’t a coach
2) Behind the Scenes of Business Life [7:36 - 17:20]
– The most unhinged DMs and sales calls she’s gotten
– Why explaining her job to non-online-business people is awkward
3) The Spicy Truth Bomb Segment (According to ChatGPT) [17:21 - 29:35]
– The biggest mistake she sees coaches making in 2025
– Why over-relying on templates and AI is killing your ability to think
4) Red Flags, Client Drama & Business Boundaries [29:36 - 36:59]
– The one client red flag she’ll never ignore again
– How a chargeback situation taught her a hard (and expensive) lesson
5) The Ugly Truth About Making More Money [37:00 - 39:24]
– Why bigger income months = bigger expenses
– The surprising financial pressure that comes with scaling
6) Petty Moments & Copycat Drama [39:25 - 43:50]
– The time a coach blatantly copied her program
– Her Instagram Story response and why she mostly stands by it
7) Coaching Beliefs That Have Changed [43:51 - 46:08]
– Why she used to tell clients to avoid lifestyle content
– How the rise of connection-based marketing changed her entire strategy
8) What Actually Made Her Successful (Spoiler: Not Strategy) [46:09 - 49:58]
– The one trait she says guarantees success
– How showing up even when it’s hard changed everything
9) Burnout, Crying & the Weight of It All [49:59 - 52:21]
– The vulnerable truth about why she sometimes cries over business
– That familiar spiral every coach hits when they feel they’re not enough
10) If She Had to Start Over From Scratch… [52:22 - End (54:00)]
– The exact steps she’d take to rebuild her business from zero
– How she'd create a high-ticket offer fast and focus on conversations + connection
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 165 of the Best Coach Ever podcast, we’re calling out one of the most common (and costly) mistakes online coaches make: vague, fluffy messaging that sounds nice but sells nothing. If you’ve ever caught yourself saying things like “I help you be your best self” or “find balance” and wondered why clients aren’t biting, this one’s for you.
We’re breaking down why lazy language makes your content invisible, how unclear messaging kills your marketing, and the simple shifts that make your ideal clients stop scrolling and start paying attention. You’ll learn how to swap generic statements for specific, tangible outcomes that instantly click with your audience, the kind of messaging that feels like you’re reading their mind.
From real-life client examples to the exact exercises that help you get to the heart of what your people really want, this episode is your wake-up call to ditch the pretty-but-empty words and start using language that sells.
In this episode, we cover:
1) Messy Action & The Big Mistake Coaches Keep Making [0:00 - 2:18]
-Why perfectionism keeps you stuck and how “done” beats “perfect.”
-The marketing blind spot most coaches don’t realize is costing them sales.
2) What Lazy Messaging Looks Like (and Why It Fails) [2:19 - 5:03]
-Examples of vague, feel-good phrases that mean nothing to your audience.
-How unclear statements make your content easy to ignore.
3) Why Specificity is the Secret Sauce [5:04 - 7:42]
-The brain’s “ignore by default” setting and how to break through it.
-Real examples of turning generic promises into concrete, compelling outcomes.
4) A Personal Story: Messaging That Made Me Hire on the Spot [7:43 - 10:21]
-How a fitness coach’s ultra-specific language hit home and sealed the deal.
-The power of calling out your audience’s exact lived experience.
5) How to Get Clear on What You Really Offer [10:22 - 12:48]
-Questions to uncover your client’s true wants and values.
-How to tie your offer to their biggest, most personal motivators.
6) Practical Exercises to Fix Your Messaging [12:49 - 14:20]
-The “magic wand” question to get tangible results your clients crave.
-Creating a one-sentence pitch that even a stranger instantly understands.
7) Final Takeaway [14:21 - End]
-Why vague language costs you sales and how clarity changes everything.
-Your next step to replace fluff with powerful, results-driven messaging.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 164 of the Best Coach Ever podcast, we’re calling out one of the biggest lies online coaches love to tell themselves: “I’m doing everything and nothing’s working.” Babe… are you really, though? 😏
If your audience is crickets, your offer’s collecting dust, or your momentum feels more like a flat tire—this episode is your loving reality check. Because chances are, it’s not your strategy… it’s your mindset, your energy, and how you’re showing up (or straight-up hiding).
We’re breaking down why “doing the work” is more than just ticking to-do lists, how your inner drama leaks into your marketing, and why playing it safe is costing you sales. This is your permission slip to stop ghosting your own potential, own your power, and finally show up like the CEO you say you want to be.
Stuck? Discouraged? Thinking about rage-quitting? Hit play. This one’s your mindset reset with a side of tough love.
In this episode, we cover:
1) Why Strategy Alone Isn’t Enough [0:00–4:48]
– The burnout from coaches who offered mindset instead of strategy
– Why good strategy can still fail without belief and clarity
2) The “Doing the Work” Lie We All Tell Ourselves [4:49–11:06]
– Fitness client metaphors that hit hard and make it make sense
– The self-deception of “I’m doing everything” and how to check your receipts
3) When Strategy Fails—Even When It’s Good [11:07–15:55]
– The masterclass meltdown that revealed a mindset spiral
– The difference between showing up hopeful vs. convicted
4) Energy Is Everything (And You Can’t Fake It Forever) [15:56–21:04]
– Why insecurity and people-pleasing tank your presence
– Good strategy in bad energy is a waste of your time
5) Beliefs → Energy → Results [21:05–25:49]
– Why your subconscious beliefs are louder than your content
– The invisible vibe that makes people trust (or ghost) you
6) You Can Fake Energy… But You Can’t Fake Belief [25:50–30:09]
– Why generic affirmations don’t work (and what to do instead)
– Rehearsing better beliefs is the fastest way to shift your sales
7) Final Thoughts: Show Up Like You’re That Girl [30:10–End]
– Why you must participate in your own belief system
– If you wouldn’t hire you… why would anyone else?
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 163 of the Best Coach Ever podcast, we’re calling out the all-too-common reality for so many online coaches: grinding 24/7 just to scrape together $5K or $10K months—and still feeling chained to your phone like it owns you. Spoiler alert: if your “business” feels like a hostage situation, this episode is your escape plan.
We’re breaking down exactly why so many coaches get stuck in this hustle spiral (hint: no systems, no strategy, and a whole lot of spaghetti-at-the-wall tactics) and what actually needs to change so you can scale without trading every waking hour for every dollar. From fixing messy offers to building real lead generation systems and setting boundaries that don’t tank your income, this episode is packed with actionable steps to help you finally work less and earn more.
If you’re tired of feeling like your business will fall apart the second you log off Instagram, consider this your permission slip (and blueprint) to build a business that runs even when you’re not glued to your phone.
In this episode, we cover:
1) Why You’re Working 24/7 (for Mediocre Money) [0:00 - 4:52]
-How many coaches end up working 8-10 hour days, 7 days a week, just to maintain $5K-$10K months.
-The real reason it feels like your business collapses the second you take a day off.
2) My Burnout Story & Business Overhaul [4:53 - 9:37]
-How 2018 forced a complete restructure that cut my work hours in half (and doubled my income).
-Why most coaches are missing the systems and clarity needed to work smarter, not harder.
3) Stop Chasing Shiny Objects [9:38 - 14:21]
-Why adding more (YouTube, new programs, etc.) won’t fix a messy, inefficient business.
-How refining what’s already in place leads to better results and less work.
4) Building Real Lead Generation Systems [14:22 - 19:08]
-Why relying solely on Instagram content or cold DMs keeps you in the feast-and-famine cycle.
-Three to four dependable lead-gen strategies that bring in clients without constant hustle.
5) Strategic Content That Converts [19:09 - 23:55]
-How to make every post and story pull its weight so you’re not posting aimlessly.
-Why having a repeatable content strategy saves hours of stress (and brings in sales).
6) Selling Smarter: Offers That Scale [23:56 - 26:42]
-How to reduce client load, raise prices, or add scalable offers without working more.
-Why throwing together random group programs or offers rarely works (and what to do instead).
7) Boundaries That Save Your Business [26:43 - 31:10]
-How to take weekends (and nights!) off without losing money or momentum.
-Why boundaries + systems = peace of mind, sustainable growth, and no more burnout.
8) Final Thoughts & The Path Forward [31:11 - End]
-Why building systems and strategy, not more hours, is the key to six- and multi-six-figure growth.
-How private coaching inside my program helps you implement all of this without guesswork.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 162 of the Best Coach Ever podcast, we’re wrapping up the Six-Figure Summer Business School with a mic-drop moment. If you’ve ever felt like you’re doing everything “right” and still not seeing the success you want, this is your wake-up call. Because spoiler alert: your strategy isn’t the problem. Your mindset, identity, and the stories you keep telling yourself? That’s the real culprit.
We’re digging deep into the hidden habits and limiting beliefs that quietly sabotage your success, even when you’ve got the right game plan. From playing small and staying safe to waiting for someone else to give you permission to go big, this episode is packed with tough love, personal stories, and actionable perspective shifts to finally break through. Because guess what? You can’t build a six-figure business with a two-figure mindset.
If you’re ready to stop watering down your potential and start making bold moves like the CEO you want to be, this episode is your permission slip. It’s time to shift your identity, act like the version of you who already has the results, and stop letting fear make your decisions for you. Let’s go.
In this episode, we cover:
1) Strategy Isn't the Problem—Your Mindset Might Be [0:00 - 4:51]
-Why doing all the “right things” still didn’t lead to success.
-The sneaky way your old identity blocks new results.
2) The Story You’re Telling Yourself Is Running the Show [4:52 - 10:09]
-How deep-rooted beliefs shape your business outcomes.
-The “underdog” mindset that kept progress out of reach.
3) When Safety Becomes the Saboteur [10:10 - 16:27]
-How fear of failure, judgment, and being seen hold you back.
-Why protecting what you have is blocking your next-level growth.
4) From Victim to Visionary CEO [16:28 - 22:55]
-How to shift from reactive, fear-based decisions to future-focused moves.
-The powerful difference between preserving and expanding your business.
5) Identity First, Strategy Second [22:56 - 27:43]
-Why beliefs and mindset have to lead your strategy.
-How embodying your future self unlocks next-level habits.
6) You Can’t Out-Earn the Identity You’re Clinging To [27:44 - 31:46]
-The “fit girl” gym metaphor that’ll finally make this click.
-How waiting for proof before you act is keeping you broke.
7) The Mindset Shift That Changed Everything [31:47 - End]
-How betting on herself and acting before she was ready changed the game.
-Why mentorship and being held to your highest standard matters.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 161 of the Best Coach Ever podcast, we’re flipping the script on the old “I need more followers” excuse and talking about how to actually make more money with the audience you already have. Yep, you read that right—this episode is for the coaches who are sitting on untapped potential and leaving money on the table because they haven’t built a strategic product suite.
We break down exactly how to stop depending solely on new leads and start monetizing your current community in smarter, more sustainable ways. From expanding your offer suite the right way (no random offers allowed) to understanding your buyer’s journey and pricing each offer strategically, this is your no-fluff guide to turning followers into repeat buyers. Plus, we cover the mistakes most coaches make when trying to create low-ticket offers—and why it’s not always the golden ticket people think it is.
So if you’ve ever felt stuck at a revenue plateau or like your current audience just isn’t “ready,” it’s time to rethink your strategy. This episode is your masterclass in maximizing the clients you’ve already attracted—and doing it without burning out or launching from a place of panic. Oh, and there’s a freebie waiting at the end just for listeners who are ready to turn their product suite into a money-making machine.
In this episode, we cover:
1) Why Selling to Your Current Audience Still Works [0:00 - 4:23]
-You don’t always need new followers to make more money.
-Personal story: Making bank during a stagnant growth period.
2) The Power of a Strategic Product Suite [4:24 - 8:39]
-Why one offer won’t cut it in your business forever.
-How selling multiple offers helps you retain and re-sell to clients.
3) When to Expand (and When Not To) [8:40 - 12:37]
-Why you shouldn’t rush into low-ticket offers too soon.
-The danger of trying to “fix” sales problems with more offers.
4) The Mistake That’s Tanking Your Sales [12:38 - 15:49]
-Creating random offers with no strategy or demand.
-Why “just because it sounds fun” isn’t a valid business reason.
5) Building a Buyer Journey That Actually Converts [15:50 - 20:18]
-Mapping out beginner, intermediate, and advanced client needs.
-Matching your offers to where your audience is in their journey.
6) How to Price Without Undercutting Yourself [20:19 - 24:13]
-Pricing tips that avoid cannibalizing your high-ticket programs.
-How to keep your offers distinct and still build progression.
7) Making the Suite Flow Like a Funnel [24:14 - 29:39]
-Designing offers that naturally upsell from one to the next.
-Real client examples that prove this system works.
8) Final Thoughts + Free Offer Audit [29:40 - End]
-How to identify if your suite is doing its job—or just taking up space.
-DM “AUDIT” on Instagram to get the free Offer Audit Worksheet.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 160 of the Best Coach Ever podcast, we’re coming in hot with a spicy wake-up call: if your sales feel all over the place, your income is inconsistent, and you’re flying by the seat of your leggings every week—it’s because you don’t have a real sales system. This episode breaks down the exact 4-part sales engine every online coach needs to stop the chaos and start creating sustainable, predictable income that doesn’t require daily guesswork and panic posting.
We’re digging into each piece of the puzzle: lead generation (buh-bye posting-and-praying strategy), lead nurturing (because cold followers don’t convert), lead qualification (filter out the freeloaders), and sales skills (ahem- time to actually close the deal). No fluff, no bro-y tactics, just real, replicable systems that help you grow on purpose, not by accident.
If you're tired of wondering where your next client is coming from—or worse, feel like your biz is stuck in feast-or-famine mode—this episode is your permission slip to stop winging it and build a backend that does the heavy lifting for you.
Bonus: there’s a free tool in this episode waiting for you to diagnose your sales gaps and finally get your systems working for you, not against you.
In this episode, we cover:
1) Why We’re Ditching the Sad Girl Energy [0:00 - 5:02]
-The unfiltered pep talk we all needed to hear.
-Why mindset alone won't get you paid, but it sure can sabotage you.
2) Building Your Bad Girl Business Energy [5:03 - 8:31]
-What it means to show up like a CEO, even when you feel like crawling under a blanket.
-How choosing a new energetic standard can change your results—fast.
3) The Feast-and-Famine Sales Cycle (And Why It’s Not Your Fault) [8:32 - 13:09]
-Why inconsistent income usually points to a broken (or non-existent) sales system.
-Personal stories from the early days of panic-mode launches and finger-crossing CTAs.
4) The 4-Part Sales Engine Breakdown [13:10 - 17:15]
-Lead generation, lead nurturing, lead qualification, and sales skills.
-How these systems work together to create real, repeatable results.
5) Mastering Lead Generation [17:16 - 21:12]
-Why content alone isn’t enough, and how to build lead portals that work.
-The 3–5 strategies that make or break your ability to consistently attract new people.
6) Turning Followers Into Buyers with Lead Nurturing [21:13 - 25:01]
-How to stop being a content machine and start being a connection-builder.
-Tips for creating trust-building content that actually makes people want to buy.
7) Why Your DMs Are Full of the Wrong People [25:02 - 29:07]
-The content and brand mistakes that attract unqualified leads.
-How to position your message to call in aligned, ready-to-invest buyers.
8) Selling Without the Ick Factor [29:08 - End]
-Closing the deal without being pushy or sleazy.
-What it looks like to sell in a way that feels empowering, for you and the client.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 159 of the Best Coach Ever podcast, we’re coming in hot with the real reason so many coaches feel overwhelmed, underpaid, and stuck in hustle limbo: zero sales plan. If you’ve ever opened your laptop and thought, “What the heck am I supposed to be doing today?”-yeah, this episode is your escape route from the chaos.
Because here’s the truth: random action = random results. And if your income’s on a rollercoaster, it’s probably because your strategy is too. This episode is your no-fluff guide to building a sales plan that actually works- one that maps out your money goals, tells you exactly what to do each day, and keeps you from flying by the seat of your high-waisted leggings. We’re breaking down how to reverse-engineer your offers, build a real runway, and finally stop launching from panic mode.
If you’re over playing business bingo and ready to hit those revenue goals without spiraling into last-minute chaos, this episode is the blueprint. Oh, and there’s a free 90-day sales planning template waiting for you- because we don’t just spill the tea, we hand you the cup.
In this episode, we cover:
1) Why You’re Feeling So Scrambled [0:00 - 3:19]
-How lack of structure and planning leads to daily chaos
-Why even $10K/month coaches feel like they don’t know what they’re doing
2) Random Action = Random Results [3:20 - 6:41]
-The problem with throwing spaghetti at the wall and hoping it sticks
-Why following trends without strategy is costing you time and money
3) What a Real Sales Plan Looks Like [6:42 - 11:23]
-How to map out your offers, income goals, and timelines
-Reverse-engineering your cash months to figure out what you need to sell (and when)
4) Building Runways for Your Offers [11:24 - 17:06]
-Why launching “out of the blue” is killing your conversions
-The magic of warming up your audience and pre-selling intentionally
5) Using Your Sales Plan for Daily Focus [17:07 - 22:08]
-How your long-term sales plan determines your weekly to-do list
-Why planning ahead saves you from burnout and last-minute scrambles
6) Creating Consistency & Predictability in Your Income [22:09 - End]
-Why income dips are usually the result of zero planning
-How having a mapped-out plan brings peace, structure, and better results
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 158 of the Best Coach Ever podcast, we’re kicking off Day 1 of the Six-Figure Summer Business School with some tough love and straight-up truth: if you’re getting clients but still not hitting consistent $10K months… something’s off. You’re working your butt off, the clients are coming in—but that next-level income? Still out of reach. Let’s talk about it.
We’re breaking down the two sneaky saboteurs that are holding your business back: weak branding and meh positioning. If your brand vibe feels like beige wallpaper or your offer is blending into the crowd, this is your wake-up call. We’re talking energy, authority, and the “it” factor that makes people want to pay premium prices to work with you. Because it’s not just about what you sell—it’s about how you sell it, how you show up, and the energy you bring.
If you’re tired of inconsistent months, tired of hearing “I can’t afford it,” and ready to step into main-character energy in your business, this episode is your glow-up plan. We’re not playing small this summer—let’s build that six-figure brand, one fire vibe at a time.
In this episode, we cover:
1) Welcome to Six-Figure Summer Business School [0:00 - 4:12]
-What this 5-day podcast series is all about and who it’s for
-Why you don’t need a massive audience to hit six figures
2) Why Consistent $10K Months Feel So Elusive [4:13 - 10:36]
-The frustrating gap between getting clients and scalable income
-The foundational issue most coaches are overlooking
3) Personal Brand: The Energy of Your Business [10:37 - 16:45]
-Why your business isn’t just what you do—it’s who you are online
-How brand personality, visuals, and vibe impact buyer trust
4) Positioning: Where You Sit in the Market [16:46 - 23:30]
-What separates a $300 coach from a $3,000 coach (hint: not the results)
-Why competing on price is keeping you small—and broke
5) Breaking the “People Won’t Pay That” Lie [23:31 - End]
-How your beliefs around pricing are influencing your sales strategy
-A reminder that you get to choose your value—and the right people will match it
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
Ep.157 - Instagram, TikTok, YouTube, Podcasts: What Platform Actually Grows Your Coaching Biz in 2025?
In Episode 157 of the Best Coach Ever podcast, we're breaking down the social media landscape like it's our job—because, well, it kind of is. Let’s be honest: trying to be everywhere at once is a one-way ticket to burnout and bland content. So instead of spreading yourself too thin across every platform, this episode helps you get laser focused on the right ones for your business.
We break down the pros, cons, and personalities of the top five platforms: Instagram, TikTok, YouTube, Podcasts, and Facebook. Spoiler alert—Instagram is still that girl when it comes to nurturing and converting high-ticket leads, but she’s not perfect. Meanwhile, TikTok is the queen of reach, YouTube wins at trust-building, podcasts are the unsung heroes of conversion, and Facebook… well, she’s complicated.
If you’ve ever wondered where to spend your time and energy online to actually make sales without losing your mind, this is your no-fluff, tell-it-like-it-is guide. Consider this your official permission slip to stop trying to “do it all” and instead double down where it matters.
In this episode, we cover:
1) Instagram: The Main Character Energy [0:00 - 9:26]
-Why Instagram is still the best all-around platform for high-ticket coaches.
-How Stories, feed posts, and DMs create the ultimate conversion trifecta.
2) TikTok: Growth Machine, Sales Mess [9:27 - 17:54]
-The platform with viral potential… and flaky leads.
-How to use TikTok strategically without expecting it to close your sales.
3) YouTube: Long Game, Big Trust [17:55 - 25:21]
-Why YouTube builds the deepest connections (and the most loyal fans).
-The time commitment required to win—and how to know if it’s worth it for you.
4) Podcasting: The Easiest Way to Convert [25:22 - 34:13]
-Why podcasting is the queen of nurturing and why it works so dang well.
-How to use episodes as evergreen sales tools and binge-worthy content.
5) Facebook: The High-Converting Hot Mess [34:14 - 40:04]
-Why Facebook can still drive sales, even if it’s not your favorite.
-The power of Facebook groups and warm audiences (and where it falls short).
6) Where You Should Focus in 2025 [40:05 - End]
-Why Instagram + Podcast is the ultimate duo for most online coaches.
-When to layer in TikTok, YouTube, or Facebook based on your bandwidth and business goals.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 156 of the Best Coach Ever podcast, we’re keeping it realer than real about showing up in your business when life is straight-up lifing. Whether you're grieving, burnt out, spiraling, or just surviving a season that’s got you clinging to your last nerve, this episode is your lifeline. Because guess what? You don’t have to pretend everything’s fine—or run yourself into the ground—to keep things moving.
We’re talking about what it actually looks like to run a high-touch, visibility-heavy business when your energy is in the trash. From rethinking what “consistency” really means to giving you practical ways to tread water without ghosting your audience, this is your official permission slip to lower the damn bar—and still be a badass business owner. Think of it like the business version of a 20-minute walk: maybe it’s not your fastest sprint, but babe, it still counts.
If you’re caught between disappearing and delivering, craving a nap but needing to post, this episode is your no-BS guide to staying visible without losing your mind. Because “good enough” is still progress—and sometimes, that’s more than enough.
In this episode, we cover:
1) When You’d Rather Be Hiding in Bed [0:00 - 3:42]
-
What inspired this vulnerable episode and why the struggle is so real right now.
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A raw behind-the-scenes look at showing up during personal hardship.
2) The Truth About Visibility-Based Businesses [3:43 - 7:26]
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Why it's normal to want to disappear when life feels hard.
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The emotional weight of running a high-access coaching business.
3) Showing Up So You Don’t Feel Like It Isn’t Fake [7:27 - 13:02]
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Ditching the belief that you need to feel great to be “authentic.”
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The difference between sharing your life and marketing your business.
4) Treading Water: The Low-Effort Consistency Plan [13:03 - 20:05]
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Using old content, templates, and “emergency posts” to stay visible.
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How to keep your business moving when creativity is drained.
5) Protecting Your Mental Health While Staying Present [20:06 - 26:30]
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Avoiding the shame spiral by staying off the comparison scroll.
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Real self-care strategies that don’t include punishing yourself for being human.
6) What “Good Enough” Can Look Like in Business [26:31 - End]
-Why consistency doesn’t mean perfection.
-A reminder that slowing down doesn’t mean you’re failing.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 155 of the Best Coach Ever podcast, we’re getting into the not-so-sexy—but absolutely essential—topic of time management. If you’ve ever looked at your to-do list and thought, “LOL, yeah right,” this one’s for you. After an accidental month-long podcast break (yes, even time management queens fall off sometimes), we’re back with the behind-the-scenes of how to keep your business running like a well-oiled machine—even when life is chaos.
We’re walking through the exact system that keeps launches prepped, client results hot, and burnout far, far away. Think themed workdays, Thursday brain dumps, and Google Calendar realness. Because contrary to what your inner rebel might think, structure doesn’t kill your creativity—it sets it free. We’re done glorifying hustle culture and winging it until we crash. This episode is all about planning like a CEO so you can actually enjoy your weekends (imagine that).
So if you’re tired of playing calendar Jenga, dropping balls, or wondering how the heck other coaches “do it all,” grab your coffee, open that calendar, and let’s get your time (and life) back under control. Let’s make structure sexy again.
In this episode, we cover:
1) Why This Episode Took a Month to Record [0:00 - 4:35]
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How skipping the podcast was actually a result of great time management.
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The difference between prioritizing client service vs. “nice-to-haves” in business.
2) Time Management Isn’t a Personality Trait—It’s a Skill [4:36 - 9:48]
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Why structure matters (even for the type B, messy-desk girlies).
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How being consistent builds a reputation and keeps your business running smoothly.
3) Setting Work Days and Off Days (and Sticking to Them) [9:49 - 14:22]
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The exact work week schedule that’s helped me avoid burnout for 10 years.
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Why having true time off creates urgency, productivity, and mental freedom.
4) Thursday Brain Dumps & Weekly Planning Routine [14:23 - 20:05]
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How brain dumping and reverse engineering your goals prevents overwhelm.
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Plugging repeat and project-specific tasks into your calendar like a CEO.
5) Why Google Calendar > Paper Planners [20:06 - 26:30]
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The secret to tracking shifting deadlines without dropping the ball.
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Real-life examples of how to reschedule tasks without guilt or chaos.
6) When the Calendar Fails & What to Do About It [26:31 - 31:42]
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How to bounce back when things take longer than expected or get pushed.
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Identifying non-negotiables vs. “nice if they happen” tasks.
7) Tips for Actually Following Your Schedule [31:43 - 39:07]
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The “grow up with love” pep talk for when you don’t feel like it.
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Creating discipline by building systems that support how your brain works.
8) The Power of Low-Dopamine Mornings & Themed Workdays [39:08 - End]
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How your morning routine and screen time sabotage your productivity.
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Why batching similar tasks together by day helps you stay in flow and avoid burnout.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In this episode of the Best Coach Ever podcast, we’re diving deep into one of the most common (and paralyzing) struggles coaches face: imposter syndrome. Whether you’re just getting started in your coaching business or scaling to your next level, that nagging feeling of “Who am I to do this?” can sneak in and hold you back big time. And in this episode, we’re calling it out—and showing you how to move through it.
We’re unpacking why imposter syndrome shows up (especially when you’re new or leveling up), what it’s actually trying to tell you, and the biggest lies it convinces you to believe. From comparing yourself to other coaches, to the fear of not knowing enough, to feeling like you have to be perfect to be qualified—we’re tackling it all. Spoiler alert: the fact that you’re worried about being a good coach is actually proof that you already care more than most.
If imposter syndrome has been stopping you from pitching, posting, launching, or fully owning your role as a coach, this episode is here to give you the kick in the leggings you need to take action—scared or not.
In this episode, we cover:
1) The Perfectionism Trap & Why This Episode Almost Didn’t Happen [0:00 - 2:41]
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How starting over multiple times reinforced the need to ditch perfectionism.
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Why messy action beats overthinking every time.
2) What Imposter Syndrome Really Is (and Who Gets It Most) [2:42 - 7:26]
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Why newer coaches feel it more—and why it actually means you care.
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How even seasoned coaches question themselves sometimes.
3) The Real Roots of Imposter Syndrome [7:27 - 13:02]
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Lack of proof, comparison to others, and fear of being judged or letting someone down.
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Why “being a few steps ahead” is more than enough to be a great coach.
4) Busting the Myth of Being Perfect to Be Qualified [13:03 - 17:49]
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Why your clients don’t need you to be flawless—they need you to be real and caring.
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The “coffee shop coach test” that proves you do know enough to help someone.
5) The Confidence Loop (And Why Thinking More Doesn’t Help) [17:50 - 22:43]
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Confidence doesn’t come from overthinking—it comes from doing.
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Why taking messy action is the only way to become the coach you want to be.
6) Trusting Yourself to Handle It (Even If You’re Not Ready) [22:44 - End]
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The truth about readiness and why it’s a myth.
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How to move through fear, self-doubt, and imposter syndrome by taking action anyway.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In this episode of the Best Coach Ever podcast, we’re getting real about a love-hate relationship we all have—social media. Whether you’re obsessing over it, avoiding it like an ex, or just straight-up confused by it, one thing’s for sure: it’s a non-negotiable for running an online business.
We’re tackling the mess that is showing up online—from content burnout to feeling like we’re talking to a brick wall. And because we’re not here for wasted effort, we’re spilling the mindset shifts, strategies, and engagement hacks that actually move the needle—so you can create content that feels good, attracts the right people, and, oh yeah, makes you money.
If social media has ever made you want to scream into the void (or throw your phone out the window), this episode is your permission slip to stop stressing, start showing up in a way that works, and finally make the algorithm work for you, not against you.
In this episode, we cover:
1) The Social Media Love-Hate Relationship [0:00 - 5:12]
-Why some entrepreneurs thrive on social media while others feel drained.
-The mindset shift that will help us stop dreading social media.
2) Why You’re Not Growing (And How to Fix It) [5:13 - 12:40]
-The biggest mistakes we make when trying to gain followers.
-The importance of consistency and strategic content creation.
3) How to Show Up Authentically (Without Overthinking) [12:41 - 18:55]
-Why perfectionism is killing our social media success.
-How to create content that feels natural and engaging.
4) Beating the Algorithm: What Works Right Now [18:56 - 26:30]
-How to boost engagement and visibility without paid ads.
-The power of reels, carousels, and interactive content.
5) Social Media & Mental Health: Setting Boundaries [26:31 - 32:45]
-Why social media burnout is real (and how to prevent it).
-Creating a content strategy that supports our well-being.
6) Final Thoughts: Social Media as a Business Tool [32:46 - End]
-How to reframe social media as an opportunity, not a burden.
-The one mindset shift that will change how we approach content forever.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 152 of the Best Coach Ever podcast, we’re diving deep into the dreaded sales slump—because let’s be real, every coach hits one at some point. Whether your DMs are quieter than a library at midnight or your last sales call ended in a “let me think about it” (and they never thought about it again), this episode is here to pull you out of the rut.
We’re breaking down the real reasons your sales have slowed and—spoiler alert—it’s not just “the algorithm” or “people aren’t buying right now.” From losing sight of your messaging to relying too much on passive marketing, we’re tackling the common mistakes that keep coaches stuck in a dry spell. Plus, we’re serving up actionable strategies to reignite your sales, reconnect with your audience, and start signing clients without slashing your prices or sliding into desperation mode.
If your sales have been feeling like a ghost town, this episode is packed with the tough love and smart strategies you need to turn things around. Let’s get you back to closing those deals and stacking those wins!
In this episode, we cover:
1) What a Sales Slump Really Means [0:00 - 4:07]
-The common excuses coaches make when sales slow down.
-Why blaming “the economy” or “the market” is keeping you stuck.
2) The Hidden Reasons Your Sales Have Tanked [4:08 - 10:36]
-How stale messaging and weak positioning repel potential clients.
-The dangers of relying too much on automated funnels instead of real connections.
3) How to Reignite Your Sales Without Feeling Sleazy [10:37 - 16:55]
-Why doubling down on relationship-building is key right now.
-The power of direct outreach and how to do it without sounding desperate.
4) The Marketing Shifts You Need to Make ASAP [16:56 - 22:33]
-How to create content that actually sells instead of just “educates.”
-The secret to boosting engagement and getting more DMs without ads.
5) How to Sell Confidently (Even When You Feel Defeated) [22:34 - 28:21]
-The mindset shift you need to get back in the game.
-How to stop discounting your offers out of fear and start owning your value.
6) The #1 Strategy to Get a Yes on Your Next Sales Call [28:22 - 34:10]
-The biggest mistake coaches make when handling objections.
-How to guide potential clients from “I’m not sure” to “Let’s do this.”
7) Final Thoughts: How to Make Sales Fun Again [34:11 - End]
-Why sales slumps are normal—and how to bounce back stronger.
-The importance of staying consistent even when things feel slow.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 151 of the Best Coach Ever podcast, we’re tackling the million-dollar question that’s been making the rounds in the online coaching world: Are online courses officially six feet under? A DM from a former client lit the fire for this conversation, asking if courses just aren’t flying off the (virtual) shelves like they used to—and let’s just say, we’ve got thoughts.
We’re diving all the way in on why selling courses is harder than ever, how the avalanche of free content and AI-generated everything is shaking up the industry, and what buyers actually want right now. Spoiler alert: people are over paying for glorified Google searches. They want real support, personalized solutions, and actual accountability. We’re also breaking down what’s selling right now—from high-touch coaching to micro-offers that build trust without making clients swipe their entire bank account.
If your course sales have been flatter than a week-old soda, or you’re trying to figure out what to offer next, this episode is your go-to playbook for staying ahead of the game and making real money in 2025. Tune in and get ready to pivot like a pro!
In this episode, we cover:
1) The DM That Started It All: Are Courses Dying? [0:00 - 3:42]
-A client’s question sparks this episode: Are online courses still profitable?
-Why course sales have slowed and the market isn’t what it used to be.
2) Why Courses Are Harder to Sell Now [3:43 - 10:12]
-The oversaturation of free content on social media and YouTube.
-How AI and tools like ChatGPT have made information more accessible than ever.
3) What Buyers Actually Want Right Now [10:13 - 15:28]
-The shift from information-based courses to high-touch, support-driven offers.
-Why people are willing to invest more for coaching that includes accountability, feedback, and real interaction.
4) The Best-Selling Coaching Offers in 2025 [15:29 - 21:41]
-High-ticket 1:1 coaching and why it’s still the easiest offer to sell.
-Group coaching programs that include access, customization, and community.
5) How to Create More Sellable Offers (Without Burning Out) [21:42 - 26:59]
-The key to making group coaching scalable while keeping high-value touchpoints.
-How to balance accessibility and exclusivity in your coaching business.
6) The Rise of Micro-Offers & Trust-Building Strategies [27:00 - 32:15]
-How smaller, lower-cost offers can help skeptical buyers take the first step.
-Why trust in the coaching industry has taken a hit and how to stand out as a credible expert.
7) Final Thoughts: Should You Still Launch a Course? [32:16 - End]
-When a course can still work and how to position it for success.
-The importance of adapting to what buyers want instead of sticking to what used to work.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 150 of the Best Coach Ever podcast, we’re coming for that Instagram Story drought and giving you the exact playbook to bring your views back to life. If your numbers have tanked and your stories feel like they’re disappearing into the void, you’re not alone.
Instagram’s algorithm is playing hard to get, the competition is fierce, and let’s be real—what used to work just isn’t cutting it anymore. But don’t panic—we’ve cracked the code to get your views back without resorting to desperate hacks or praying to the algorithm gods.
We’re spilling the tea on the biggest mistakes tanking your story engagement—like rambling talking head videos (yes, we see you), posting way too much, and forgetting to make your audience actually want to interact. Plus, we’re breaking down exactly what’s working right now to get more eyeballs on your content, keep your audience engaged, and turn your stories into a client-attracting powerhouse.
If you’re over watching your views plummet and ready to reclaim your spot at the top of the feed, this episode is for you. Let’s fix your story game and make Instagram work for you again! 🚀
In this episode, we cover:
1) Why Instagram Story Views Have Tanked [0:00 - 7:14]
-The shift in Instagram’s algorithm and why views are harder to get.
-The impact of increased competition and changing user behavior.
2) The #1 Mistake: Posting Too Many Talking Head Videos [7:15 - 14:52]
-Why long, back-to-back talking head videos are killing engagement.
-How to balance talking head content with more engaging formats.
3) The Danger of Overposting (And the Ideal Story Length) [14:53 - 22:37]
-How too many story frames can overwhelm viewers and drop engagement.
-The sweet spot for daily Instagram story length to maximize views.
4) What’s Actually Working Right Now [22:38 - 31:09]
-The power of engagement-based content like polls, quizzes, and interactive stickers.
-How to create curiosity-driven stories that keep people watching.
5) The 24-Hour Reset Trick to Boost Views [31:10 - 38:56]
-Why taking a break from posting can actually skyrocket your next story’s visibility.
-How to strategically use your first post back to drive engagement.
6) Final Tips for Consistently High Story Views [38:57 - End]
-How to mix lifestyle and business content for better engagement.
-The mindset shift you need to stay consistent and play the long game.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 149 of the Best Coach Ever podcast, we’re calling out the biggest mistakes keeping coaches stuck in the scaling struggle. If you’ve been hustling hard but your revenue refuses to budge, consider this your official wake-up call. Scaling isn’t about piling more on your plate—it’s about making smarter moves at the right time. And let’s be real, way too many coaches are unknowingly sabotaging their own growth.
We’re breaking down the five mistakes that are secretly holding your business back: diving into passive offers before you’re ready, ignoring key business metrics (because “vibes” aren’t a strategy), over-relying on automation instead of actual human connection, treating your business like a side gig instead of a legit company, and dodging direct sales like it’s the plague. If you’re stuck at $5K months and wondering why scaling feels like a never-ending uphill battle, this episode will shake up your mindset and give you the roadmap to sustainable growth.
If you’re serious about stepping into those $10K, $20K, or even $50K+ months without spinning your wheels or burning yourself out, this one’s for you. Buckle up—there’s some tough love ahead, but it’s exactly what you need to break through. Let’s get to work!
In this episode, we cover:
1) Why Passive Offers Won’t Save You (Yet) [0:00 - 10:47]
-The illusion of passive income and why it doesn’t work for most coaches early on.
-Why a small audience makes it nearly impossible to generate significant income from low-ticket offers.
2) The Power of Tracking Your Metrics [10:48 - 19:36]
-Why relying on “vibes” instead of data keeps coaches stuck.
-Key metrics to track (conversion rates, lead sources, audience growth) and how they impact business decisions.
3) Why You Shouldn’t Automate Too Soon [19:37 - 28:52]
-How over-reliance on sales funnels and automation can actually hurt conversions.
-Why direct, personal engagement is still the fastest path to landing clients.
4) Treating Your Business Like a Company, Not a Side Hustle [28:53 - 39:21]
-How a lack of structure, planning, and work boundaries creates chaos and stagnation.
-The importance of having a sales plan, content strategy, and work schedule to prevent burnout.
5) The Real Secret to Scaling: Direct Sales & Client Relationships [39:22 - End]
-Why “hands-off” selling is a myth (and what to do instead).
-How prioritizing conversations, connections, and high-ticket offers leads to faster, more sustainable growth.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 148 of the Best Coach Ever podcast, we’re getting real about the mistakes that keep coaches stuck when they’re trying to scale to $10K, $20K, or even $50K+ months. Scaling isn’t just about working harder or slapping together new offers—it’s about making the right strategic moves at the right time. And let’s be honest, a lot of coaches are making moves that are actually holding them back.
We break down four major mistakes that keep businesses stuck: expanding a product suite too soon, constantly launching new offers without strategy, chasing shiny new marketing tactics instead of sticking to what works, and ignoring the real bottlenecks in their business. If you’ve been throwing spaghetti at the wall, feeling overwhelmed by slow growth, or struggling to convert at higher price points, this episode is packed with insights to help you course-correct and finally scale with confidence.
If you’re serious about breaking out of your current revenue plateau and scaling in a way that doesn’t burn you out, this episode is a must-listen. Get ready for some tough love and strategic shifts that will set your business up for real, sustainable growth.
In this episode, we cover:
1) The Perfectionism Trap & Blanket Dome Setup [0:00 - 6:30]
-Why perfectionism will kill your progress (and why this episode almost didn’t happen).
-A behind-the-scenes look at recording under a “blanket dome” for better podcast acoustics.
2) Mistake #1: Expanding Your Product Suite Too Soon [6:31 - 16:50]
-Why adding more offers before you’ve mastered your core offer leads to more problems, not more money.
-The difference between scaling out of overflow vs. desperation.
3) Mistake #2: Offering Too Many Things, Too Soon [16:51 - 26:40]
-How constantly launching new offers creates confusion for your audience and dilutes your brand.
-Why being known for one primary solution first is the fastest path to growth.
4) Mistake #3: Shiny Object Syndrome – Jumping from Strategy to Strategy [26:41 - 39:30]
-How constantly switching tactics and not giving them time to work is keeping you stuck.
-Why most business strategies need at least 30-90 days of consistent effort to see real results.
5) Mistake #4: Ignoring the Bottlenecks in Your Business [39:31 - End]
-How to identify the “dams” and leaks in your business that are preventing growth.
-Why fixing bottlenecks (instead of chasing new strategies) is the key to breaking through income ceilings.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 147 of the Best Coach Ever podcast, we’re keeping it real about why simply posting about your coaching on Instagram isn’t cutting it anymore. The game has changed, and if you’ve been wondering why your DMs aren’t blowing up with client applications, you’re not alone. With more coaches in the industry, savvier buyers, and an algorithm that’s stingier than ever, just showing up on your feed isn’t enough to consistently book clients.
This episode breaks down the three key things you must be doing beyond just posting: increasing your visibility, creating real engagement with your audience, and actively selling in a way that feels good (no cringe DMs required). We’re ditching outdated strategies and diving into what actually moves the needle in today’s coaching space.
If you’re ready to stop waiting for the algorithm to save you and start taking real action to get more clients, this episode is packed with practical, no-BS strategies to help you stand out, build trust, and make more sales.
In this episode, we cover:
1) Why Posting Alone Doesn’t Work Anymore [0:00 - 8:36]
-How the coaching industry has changed, making content less effective for lead generation.
-The rise in competition, algorithm shifts, & buyer skepticism that make booking clients harder.
2) The First Fix: Get More Visible [8:37 - 20:04]
-Why relying on Instagram alone is a risky move for growing your audience.
-Strategies to proactively increase visibility, from networking to collaborations and beyond.
3) The Second Fix: Create More Engagement [20:05 - 30:12]
-Why potential clients need to feel connected before they buy.
-How to spark conversations, build trust, & become the coach your audience wants to work with.
4) The Third Fix: Actively Sell (Without Being Pushy) [30:13 - 40:01]
-Why subtle CTAs at the bottom of posts aren’t enough.
-Ways to create natural, effective sales conversations that don’t feel sleazy.
5) Making Sales a Habit, Not a Struggle [40:02 - End]
-How to make these strategies second nature so sales never feel forced.
-A sneak peek at the upcoming 30-Day Sales Sprint to help you put these strategies into action.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 146 of the Best Coach Ever podcast, we're flipping the script on traditional sales tactics and diving headfirst into a feminine, empathetic approach that’s tailor-made for today’s savvy female entrepreneurs. Alongside Julia, a sales coach who’s truly mastered her craft, we’re tearing down the old-school sales playbook that often feels more manipulative than motivational. Together, we explore how a relational, human-centered approach can seriously amp up your results and turn the sales process into something you actually look forward to.
We're tackling head-on the sticky misconceptions about sales that many of us wrestle with, showing how a shift from a purely transactional to a richly transformational mindset can not only boost client relationships but also crank up your sales effectiveness. This episode isn’t just about closing deals; it’s about opening up real connections, diving deep to understand client needs, and letting our natural empathy lead the way in our sales conversations. Get ready to shake up your sales strategy and inject some serious soul into your selling!
In this episode, we cover:
1) Introduction to New Sales Perspectives [0:00 - 2:00]
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Lynette introduces the episode and her guest, highlighting the focus on transformative sales techniques.
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They discuss the need for a shift in sales strategy that embraces a more feminine and empathetic approach.
2) Breaking Down Traditional Sales Tactics [2:01 - 10:00]
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Julia shares her journey from traditional to innovative sales strategies.
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Discussion on why old-school tactics often feel pushy and alienating, particularly to women.
3) The Importance of Authentic Connections [10:01 - 20:00]
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How building genuine relationships leads to better sales outcomes.
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Examples from Julia's experience that illustrate the power of authenticity in sales.
4) Empathy as a Sales Tool [20:01 - 30:00]
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Exploring how empathy can be effectively used in sales to better understand and meet client needs.
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Practical tips for integrating empathetic listening and responsiveness into sales practices.
5) Redefining Sales Success [30:01 - 40:00]
-
How redefining success in sales can lead to more satisfaction and less stress.
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Julia and Lynette discuss how changing one's approach to sales can impact business growth.
6) Q&A and Closing Thoughts [40:01 - End]
-
Julia and Lynette answer listener questions about implementing new sales techniques.
-
Final thoughts on maintaining authenticity in sales to revolutionize how you do business.
Connect with Julia:
Instagram: https://www.instagram.com/juliaksales
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 145 of the Best Coach Ever podcast, we don’t just tackle a common challenge—we demolish it! We're diving into the elusive mystery that plagues many an online coach: breaking through the $2,000 per month income ceiling. This episode isn't just a chat; it's an arsenal of battle-tested tactics aimed directly at those gnarly barriers that keep your bank account looking lean. From the sneaky pitfalls of underpricing to the havoc wreaked by inconsistent engagement, we dissect what's really keeping your coaching biz from booming.
Armed with sharp insights on mindset revamps and killer pricing strategies, plus a masterclass in engaging prospects, this episode is a goldmine of guidance for online coaches at any stage of their hustle. Whether you're just stepping into the coaching arena or you've been duking it out in the trenches but feel like you're running in circles, this strategic wisdom is here to propel you past those pesky income plateaus. Get ready to transform your approach, turbocharge your earning potential, and sprint towards those higher income goals with confidence. This is your playbook for turning coaching trials into triumphs!
In this episode, we cover:
1) Common Challenges and Misconceptions [0:00 - 5:00]
-Exploring why many coaches struggle to surpass the $2,000 mark.
-Discussion on the psychological and strategic barriers that contribute to this common plateau.
2) Strategies for Consistent Income Growth [5:01 - 10:00]
-Tips on how to maintain consistency to ensure steady income growth.
-The importance of regular content creation, lead generation, and follow-ups.
3) Pricing and Value Perception [10:01 - 15:00]
-How underpricing and undervaluing services can impede business growth.
-Advice on setting appropriate prices that reflect the value provided and attract more committed clients.
4) Engaging and Converting Prospects [15:01 - 20:00]
-Techniques for effectively engaging with prospects and converting them into paying clients.
-The role of direct communication and building relationships through social media interaction.
5) Building Confidence and Authority [20:01 - 25:00]
-Encouragement to build self-confidence and establish authority in your niche.
-How to project confidence and professionalism to attract and retain higher-paying clients.
6) Concluding Strategies and Motivation [25:01 - 30:00]
-Recap of the key strategies discussed and how to implement them in your coaching practice.
-Motivational closing remarks to you to take action and break through their income thresholds.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
In Episode 144 of the Best Coach Ever podcast, we’re slicing through the noise to bring you the straight scoop on what really rockets you to success as an online coach. Forget flashing those fancy credentials, sporting a six-pack, or dropping dazzling content—consistency is where it's at. We plunge into why sticking to your guns daily is far more crucial than perfection.
This no-holds-barred chat strips away the fluffy myths of the online coaching world. We're flipping the script from chasing the crown of "the best" to just grinding it out day after day, outcome be darned. We challenge you to toss out old playbooks and accept that maybe, just maybe, the secret to nailing it is no secret at all—it’s all about consistent action.
So, if you're wrestling with imposter syndrome, bogged down by sluggish progress, or just need a hefty dose of get-up-and-go, you can’t afford to miss this episode. It’s an electrifying reminder that regular hustle trumps random sparks of genius and paves the road to enduring success. Tune in and turn up your game—consistency is calling!
In this episode, we cover:
1) The Real Challenge in Online Coaching [0:00 - 2:10]
-Overview of common misconceptions about what it takes to succeed.
-Personal reflections on my current health challenges and how they relate.
2) Debunking the Perfection Myth [2:11 - 7:00]
-Discussion on why you don't need to be the best in every aspect to be successful.
-How focusing on consistency over perfection has helped me and other coaches.
3) Consistency as a Success Driver [7:01 - 13:00]
-Examples of how consistent actions lead to success in online coaching.
-The importance of regular content creation and engagement with the audience.
4) Strategies to Enhance Consistency [13:01 - 18:00]
-Practical tips for maintaining consistency in business practices.
-Techniques to avoid burnout and stay motivated, even when progress seems slow.
5) Embracing Imperfections and Persistence [18:01 - 23:00]
-Encouragement to embrace imperfections in the journey of online coaching.
-Motivational insights on persistence and how it can set you apart in the industry.
6) Making Consistency Work for You [23:01 - End]
-Summary of key points discussed and how to apply them to your coaching business.
-Final thoughts on overcoming discouragement and focusing on what truly matters for growth.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 143 of the Best Coach Ever podcast, we're spicing things up with a deep dive into the shake-up of educational content on social media. As we strut into 2025, let's face it—the old school teaching methods are just not cutting it anymore in grabbing that ever-elusive audience attention. This episode is all about revolutionizing educational content to keep it sizzling hot and sticky, blending storytelling, relatability, and a dash of showbiz.
We're unpacking the shift from yawn-worthy, straight-laced educational posts to dynamic content that vibes with your audience’s day-to-day dramas and dreams. Discover how mixing a little edu-tainment into your strategy can crank up your engagement levels and keep your followers coming back for more. This isn't just about dumping information; it's about crafting content that enlightens, enchants, and entertains.
Tune in if you're a coach or content creator ready to jazz up your game and meet the fierce demands of today's social media scene. We’re getting into the nitty-gritty of what makes content pop and how to deliver those golden nuggets of wisdom without putting your audience to sleep. Get ready to revamp, remix, and reenergize your educational material!
In this episode, we cover:
1) Understanding Content Evolution [0:00 - 5:00]
-Discussion on how traditional educational content is changing.
-Exploring the need for a shift towards more dynamic and engaging formats.
2) Challenges of Classic Educational Content [5:01 - 10:00]
-Identifying the drawbacks of traditional educational methods on social media.
-Examples of how this content has failed to meet modern audience expectations.
3) Strategies for Engaging Educational Content [10:01 - 15:00]
-Tips for integrating storytelling into educational posts.
-How to make educational content relatable and entertaining.
4) Case Studies and Success Stories [15:01 - 20:00]
-Sharing successful transformations of educational content.
-Insights from content creators who have effectively adapted their approaches.
5) Practical Tips for Content Creators [20:01 - 25:00]
-Actionable advice for revamping educational content.
-Discussing tools and techniques that help blend education with entertainment.
6) Q&A and Listener Insights [25:01 - 30:00]
-Addressing listener questions about educational content.
-Reflecting on feedback and insights from the audience on what works.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 142 of the Best Coach Ever podcast, we’re spilling all the tea about the rollercoaster ride that was 2024. This episode doesn’t hold back—it’s all about the gritty, not-so-pretty side of running a successful online business, juggling health and fitness goals, and the mental gymnastics that come with it. Get ready for an unfiltered peek into the highs and even the oh-so-low lows of entrepreneurship, where success doesn’t shield you from the storm.
We’re diving deep into the crucial role of routines—breaking down how a single slip can send your productivity and wellness into a tailspin. We’re getting real about the relentless pressure to stay ahead of the curve in a business world that never stops evolving. This isn’t just about airing out hardships; it’s about forging connections and solidarity with anyone out there riding the same wild waves.
This episode isn’t just a yearly roundup; it’s a treasure trove of hard-earned wisdom. It’s about taking those tough lessons, shaping future battle strategies, and arming yourself with resilience. If you’re navigating the tumultuous waters of life and business, let this be your reminder: you’re not alone, and you’re tougher than you think. Let’s decode the chaos of 2024 together and gear up for another round with our eyes wide open!
In this episode, we cover:
1) Introduction and Background [0:00 - 1:25]
-
Setting the stage for the episode's focus on the challenging year of 2024.
-
Discussing the dual focus on personal well-being and professional success.
2) Reflecting on 2024 [1:25 - 8:28]
-
Sharing the professional highs and personal lows of the year.
-
Emphasizing the struggle with balancing health goals and business demands.
3) The Impact of Routine [8:28 - 16:23]
-
Discussing how a lack of routine led to decreased productivity and increased stress.
-
Exploring the connection between routine discipline and mental health stability.
4) Adapting to Business Changes [16:23 - 30:40]
-
Providing insights into the necessity of business adaptation in response to market shifts.
-
Reflecting on the emotional challenges of continuous business innovation.
5) Lessons Learned and Looking Forward [30:40 - 34:22]
-
Sharing key takeaways from the hardships of 2024 & how they will influence future strategies.
-
Discussing intentions to implement these lessons to improve in 2025.
6) Closing Thoughts and Future Plans [34:22 - 48:19]
-
Wrapping up with thoughts on the importance of resilience in business.
-
Announcing upcoming events and initiatives, including the vision board party.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 141 of the Best Coach Ever podcast, we’re dishing out some tough love about what it really takes to succeed in business. If you’ve ever felt stuck, frustrated, or caught up in blaming external factors for your struggles, this episode is your wake-up call. The truth? Success isn’t about perfect conditions or handouts—it’s about taking radical responsibility for your results and showing up to do the hard work, even when it’s uncomfortable.
Through personal stories and real-world examples, we dive into the mindset shifts that separate successful entrepreneurs from those who give up. From dropping victim mentality to embracing resilience, this episode challenges you to step into the driver’s seat of your business. Whether you’re doubting your abilities, avoiding the work you know you need to do, or simply looking for a pep talk to get back on track, this episode is here to give you the push you need.
If you’re ready to take ownership of your goals and create unstoppable momentum, grab your coffee (or your tears) and tune in. This is the dose of reality—and empowerment—you didn’t know you needed.
In this episode, we cover:
1) The Wake-Up Call: Radical Responsibility [0:00 - 5:00]
-
Introduction to radical responsibility and why it’s the foundation of success.
-
The danger of victim mentality and excuses in business.
2) Why Excuses Keep You Stuck [5:01 - 10:00]
-
Examples of how excuses hinder progress and lead to frustration.
-
The importance of recognizing what’s in your control and acting on it.
3) Lessons from a Client: Resilience in Action [10:01 - 15:00]
-
A story of a client who turned challenges into opportunities by owning her outcomes.
-
How radical responsibility transformed her year during personal and financial struggles.
4) How to Shift from Victim to Leader [15:01 - 20:00]
-
Why blaming algorithms, audiences, or circumstances doesn’t work.
-
Practical steps to shift your mindset and take control of your business results.
5) The Hard Truth About Business [20:01 - 25:00]
-
A reality check: business is hard, but it’s worth it.
-
How to embrace challenges and find freedom in taking ownership.
6) The Bounce-Back Factor: Resilience [25:01 - 29:15]
-
Why getting up after every failure is the ultimate marker of success.
-
Building a mindset of resilience and learning to take failures in stride.
7) Becoming Unstoppable: Your Next Move [29:16 - End]
-
Encouragement to take ownership of your business and stop avoiding the hard work.
-
How radical responsibility ensures long-term success and resilience.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 140 of the Best Coach Ever podcast, we’re spilling the tea on a business strategy that’ll change the game: sales planning. Let’s be real—winging it in business isn’t cute. It’s stressful, chaotic, and a fast track to inconsistent income. This episode breaks down why having a crystal-clear plan for your offers, launches, and promotions isn’t just nice to have—it’s essential. Say goodbye to burnout and hello to predictability as we show you how to ditch reactive decisions for a proactive, boss-level approach.
Packed with personal stories and real-world examples, we’re giving you the ultimate crash course in sales planning. From locking in your revenue goals to timing your launches and creating content that hits just right, this episode is a roadmap to a smoother, more profitable business. Whether you’re a seasoned pro or just getting started, sales planning will have you leveling up faster than you can say “six-figure coach.”
And if you’re ready to really glow up, Lynette’s hosting a live Sales Planning Workshop on December 10. She’ll walk you through creating a full 12-month sales plan so you can strut into 2025 with confidence, clarity, and a killer game plan. Don’t miss it!
In this episode, we cover:
1) What is Sales Planning? [0:00 - 4:59]
-Introduction to sales planning and how it creates predictable income and consistent results.
-Why winging it leads to stress, income dips, and reactive decision-making.
2) The Benefits of Sales Planning [5:00 - 9:40]
-How a clear plan reduces overwhelm and eliminates guesswork in your business.
-Examples of how planning improves content creation, marketing, and audience engagement.
3) The Core Elements of Sales Planning [9:41 - 13:50]
-Setting revenue and client goals for the year & aligning your content strategy with your sales objectives.
-Mapping out launches, promotions, and lead generation strategies.
4) Making Adjustments to Your Plan [13:51 - 15:50]
-How to stay flexible while still sticking to the core of your sales plan.
-Why having a plan allows for better decision-making, even if changes are needed.
5) The Sales Planning Workshop [15:51 - End]
-Details about my upcoming live Sales Planning Workshop on December 10.
-How the workshop will help you map out a full sales plan for 2025 and create a focused strategy for the year ahead.
Sales Planning Workshop info:
https://lynettemarie.thrivecart.com/2025-sales-planning-workshop/
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 139 of the Best Coach Ever podcast, we’re debunking one of the biggest myths in online business: the idea that there’s some magical secret or shortcut to success. Spoiler alert—there isn’t. The truth? Success is built on mastering the basics and showing up consistently. Think of it like fitness: skipping the “hard but essential” work just leaves you stuck chasing shiny quick fixes that never deliver. Sorry, but there’s no cheat code here.
We’re breaking down the non-negotiable pillars of business success: crafting a killer offer, consistently bringing in leads, creating content that actually resonates, and learning to sell like a pro. This episode is packed with personal stories and real talk about why these basics are the true foundation for sustainable growth—and why they can carry you straight to six figures (and beyond).
If you’re tired of spinning your wheels and falling for every shiny object, this episode is your wake-up call. It’s time to stop chasing shortcuts, embrace the grind, and double down on the stuff that actually works. Buckle up—it’s time to get back to basics and build a business that thrives.
In this episode, we cover:
1) The Myth of Shortcuts [0:00 - 2:28]
-Why so many people believe there’s a secret to success & how this mindset holds them back.
-Parallels between fitness and business: sticking to the basics is the only true “shortcut.”
2) The Reality of Business Foundations [2:29 - 5:59]
-The non-negotiable steps for success: a good offer, consistent lead generation, great content, and a strong sales process.
-Why skipping these steps means staying stuck in frustration and overwhelm.
3) Building a Strong Offer [6:00 - 10:00]
-The importance of creating an offer that truly delivers results and meets client needs.
-Why a tested and refined offer is the cornerstone of your business.
4) The Importance of Consistent Lead Generation [10:01 - 15:00]
-Why new leads are essential to scaling a business.
-Strategies for generating leads and avoiding blame-shifting (e.g., blaming algorithms).
5) Content That Connects [15:01 - 20:00]
-How great content builds trust and nurtures your audience.
-The mindset shift needed to create content that serves your audience, not just your preferences.
6) Why Selling Matters [20:01 - 25:00]
-Overcoming discomfort around selling and learning to present offers confidently.
-Why sales are about helping people, not about you.
7) The ROI of Doing the Work [25:01 - End]
-Reflections on how foundational work alone can build a six-figure business.
-A look at the Black Friday deals I’m offering to help coaches master these essentials.
BLACK FRIDAY OFFERS:
CLICK HERE to see these EXCLUSIVE deals: http://blackfridaywithlynette.com/
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 138 of the Best Coach Ever podcast, we explore how authenticity is key to building a loyal, engaged audience. In a world of polished social media personas, showing up as your true self—quirks and all—can drive real connections. We discuss why audiences are drawn to coaches who are open and relatable, not just “professional.”
Sharing stories and examples, we show how letting your personality shine can make you more memorable and trusted. Whether it’s humor, strong opinions, or personal anecdotes, being yourself helps clients feel closer to you. The episode also tackles common fears around showing up authentically and how pushing past them can enhance your brand.
If you want to connect with your audience on a deeper level, this episode is packed with practical tips for bringing your unique voice to your content. Embracing authenticity can transform your online presence, attract clients who truly resonate, and make your content more impactful.
In this episode, we cover:
1) Why Authenticity Matters [0:00 - 2:08]
-Setting the stage for authenticity and why it’s key in growing a loyal online audience.
-Personal reflections on the struggle to start authentically and overcoming insecurities.
2) Finding Your Voice Online [2:09 - 5:59]
-Sharing my early experiences with a fashion blog and transitioning into fitness content.
-The importance of self-expression and being real, which ultimately draws people in.
3) The Power of Showing Your True Self [6:00 - 10:00]
-How letting your personality shine can make you relatable and memorable.
-Examples of how my quirks and personality built audience trust and connection.
4) Overcoming the Fear of Judgment [10:01 - 15:00]
-Facing the fear of criticism and judgment that comes with authenticity.
-Discussing how receiving negative feedback affected me, but why showing up authentically is worth it.
5) Being Your Unfiltered Self Online [15:01 - 20:00]
-How the most successful clients embrace their unique traits and quirks online.
-The impact of letting go of a “vanilla” persona to create a memorable, engaging presence.
6) The Importance of Personality in Content [20:01 - 25:00]
-Why audiences crave content with personality—real, human moments make people feel connected.
-Examples of highly engaging content that reflects my humor, hot takes, and candidness.
7) Case Studies: How Authenticity Drives Success [25:01 - 30:00]
-Stories from successful clients who embraced authenticity, attracting engaged followers and clients.
-How humor, honesty, and being yourself can generate more engagement and audience loyalty.
8) Simple Ways to Show More Personality [30:01 - 35:00]
-Tips for incorporating more personality: share opinions, show quirks, and be playful in your content.
-Examples of “hot takes” on everyday things like eggnog, cottage cheese, and crockpot meals to spark a connection with my audience.
9) Final Thoughts: Embrace Your Authenticity [35:01 - End]
-Encouragement to be fully yourself online to build a stronger, more connected audience.
-Reminders that being memorable means being willing to stand out—even if it risks a few critics.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 137 of the Best Coach Ever podcast, we get real about the unglamorous truths of scaling an online coaching business to six figures and beyond. First off, if you think you’re going to hit massive revenue goals without investing time and money, think again. I know, you don’t want to hear it, but scaling means continuous investment in your business—whether that’s hiring a team, bringing on a business coach, or leveling up your strategy. Trust me, I’ve been there, thinking I could "bootstrap" my way to success, but it’s not a sustainable path.
Next, let’s talk about the work you don’t feel like doing. I get it—some tasks feel hard, boring, or uncomfortable. But guess what? Every successful entrepreneur has had to show up on days they didn’t feel like it. You’re not always going to be in "flow," and the hustle is real sometimes. If you’re waiting to only do things when they feel perfectly aligned, you’re setting yourself up for failure. Successful business owners? They get it done, aligned or not.
And here’s another tough pill to swallow: Scaling means stepping into discomfort, dealing with rejection, and facing failure head-on. You can’t avoid it. If you’re not willing to take risks, you’re not going to grow. So, it’s time to build that threshold for failure—because that’s where the real growth happens. You’ve got to start thinking like a CEO, not just a coach, and make decisions that are going to move you forward, even when it’s scary.
If you’re serious about growing your business, this episode is a must-listen. It’s packed with the mindset shifts and strategies you need to break through the income ceiling that’s been holding you back. And hey, if you're feeling stuck, you know where to find me. Let’s scale that business together.
In this episode, I cover:
-
My Journey to Business Coaching [0:00 - 7:00]
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Sharing my transition from fitness coaching to business mentoring.
-
My mission: Helping women build successful businesses while maintaining a fulfilling life.
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The Challenge of Creating Relevant Podcasts [7:01 - 12:30]
-
The struggle with keeping podcast episodes brief.
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The temptation to dive into big, complex topics instead of just quick tips.
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The Reality of Scaling: Time and Money [12:31 - 18:00]
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Scaling a business requires ongoing investments in time and money.
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Personal example: How investing in a business coach helped her grow from $2-3k months to consistent $10-12k months.
-
Hiring Help and Overcoming Burnout [18:01 - 25:00]
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The importance of hiring team members to scale and prevent burnout.
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My experience with resisting the need for help & how it led to business struggles and personal burnout.
-
Building a Six-Figure Business: More Than Strategy [25:01 - 30:00]
-
Transitioning from hustle to implementing sophisticated business systems and processes.
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Why mindset is crucial alongside strategy when scaling to six figures and beyond.
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The Mental Blocks Holding Coaches Back [30:01 - 35:00]
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Common struggles like imposter syndrome, fear of failure, and self-doubt.
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How these mental roadblocks prevent coaches from taking the necessary risks to grow.
-
Facing Discomfort in Business [35:01 - 40:00]
-
Embracing tasks and work that feel uncomfortable or unaligned but are necessary for growth.
-
The difference between flow-based work and disciplined action in entrepreneurship.
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Developing a CEO Mindset [40:01 - 47:08]
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Moving from the role of coach to the mindset of a business leader and CEO.
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The need for strategic decision-making and long-term planning to break through income
In Episode 136 of the Best Coach Ever podcast, we dive into the hot topic of ads and how they fit into scaling an online coaching business. While I’m all about organic marketing, I recognize that ads can play a significant role—if used at the right time and in the right way. Ads aren’t a quick fix for poor sales or marketing. Instead, they’re designed to get more eyes on an offer that’s already working, not to magically solve deeper issues in your business.
We break down when ads make sense, how to avoid common mistakes, and why Instagram boosts can be a great starting point for many coaches. Plus, I share practical tips on optimizing your Instagram profile to capture cold traffic and turn curiosity into followers—and eventually, clients.
Whether you’re thinking about running ads or just want to make your content more visible, this episode is packed with actionable advice to help you grow your coaching business without wasting money.
In this episode, I cover:
-
Introduction and Ads Overview [0:00 - 3:40]
-
Reflecting on my approach to organic marketing.
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Introduction to ads, and why they aren’t a first step.
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The Purpose of Ads [3:41 - 8:39]
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What ads are designed to do: bring new eyes to your business.
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Why ads solve lead problems but won’t fix sales or marketing issues.
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When to Start Running Ads [8:40 - 12:00]
-
Understanding when it makes sense to start using ads.
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My personal experiences of scaling with ads once our sales process was solid.
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Mistakes Coaches Make with Ads [12:01 - 17:29]
-
A lesson learned from spending $8,000 on ads with little return.
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Why a long sales cycle can make it hard to convert cold traffic.
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Optimizing Your Business for Ads [17:30 - 23:29]
-
Why it’s crucial to have seamless already in place.
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Tips on how to refine your Instagram profile to better attract and convert cold traffic.
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Types of Ads to Run: Funnels vs. Boosts [23:30 - 28:49]
-
Comparing elaborate funnels (webinar or freebie) with simpler engagement ads.
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How to strategically boost Instagram reels to reach your ideal audience.
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Best Practices for Boosting Instagram Reels [28:50 - 34:44]
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The value of specific messaging and targeted demographics when boosting content.
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Examples of how to choose the right audience.
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Why Low-Cost Ads Can Be Powerful [34:45 - 38:29]
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Sharing success stories from clients who used low-budget Instagram boosts.
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How boosting reels can feel more organic than traditional funnels.
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Final Thoughts and Encouragement [38:30 - End]
-
Encouraging you to experiment with low-cost ads.
-
Final thoughts on how ads can support a business once organic strategies are already in place.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 135 of the "Best Coach Ever" podcast, we tackle the all-too-familiar struggle of burnout and overwhelm in the world of online coaching. First off, let’s be real—running a coaching business can be mentally and emotionally exhausting. Whether it’s creating content, juggling multiple roles, or making endless decisions, it’s easy to get overwhelmed. I’ve been there, and I know so many of you have too.
Next, let’s talk about that “100 miles per hour” pace some of you are stuck in. Sure, working hard feels good when you're motivated, but if you burn out and drop off the radar for weeks, you're sabotaging your own success. Consistency is key, and building a manageable work routine is non-negotiable if you want to avoid the crash-and-burn cycle.
And while we're at it, can we stop with the decision paralysis? Perfection isn’t the goal here—B-minus decisions will move your business forward faster than overthinking ever will. Plus, boundaries around your work hours and clients? Total game-changer. You need time to recharge, not respond to messages 24/7.
Despite the pressures, you can run a successful business without sacrificing your well-being. So, let’s practice some self-compassion, take those breaks, and remember, it’s okay to slow down. If you’re feeling stuck in the burnout loop, you know where to find me. Let’s keep moving forward, but at a pace that lets you enjoy the ride.
In this episode, I cover:
-
Introduction and Topic Overview [0:00 - 3:14]
-
Introduction to the topic of burnout and overwhelm.
-
Personal reflections on my struggles with burnout.
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The Reality of Burnout in Coaching [3:15 - 5:59]
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Explaining how coaching, content creation, and decision-making can lead to exhaustion.
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Validating the difficulties of running a business and how it's common to experience burnout.
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The "100 Miles Per Hour" Trap [6:00 - 8:59]
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The pattern of going all-in until burnout, followed by a period of inaction.
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The importance of pacing and creating consistent work habits to avoid this cycle.
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Managing Time Effectively [9:00 - 11:59]
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Encouragement to use Google Calendar or digital tools to manage time.
-
Building boundaries around work hours to protect mental health.
-
Setting Work Boundaries [12:00 - 18:29]
-
Why it's important to establish a routine with specific work hours.
-
Sharing my own boundaries: working from Sunday to Thursday and clocking out by 5-6 p.m.
-
Overcoming Decision Fatigue [18:30 - 22:59]
-
Decision fatigue is a common cause of burnout.
-
Tips for reducing fatigue, including getting help from a coach and being okay with “B-minus” decisions.
-
Practicing Self-Care [23:00 - 33:09]
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The need for regular exercise, sleep, and mental health practices.
-
Personal strategies, like journaling, walking, and hobbies that help disconnect from work.
-
Self-Compassion and Reflection [33:10- 41:22]
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Encouraging you to be kind to yourself, stop judging your progress, and embrace imperfections.
-
A reminder to appreciate the effort being put into building a business.
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Final Thoughts and Encouragement [41:23 - End]
-
Encouraging you to take breaks, set boundaries, and practice self-care.
-
Wrapping up with a reminder that business success doesn't require sacrificing personal well-being.
In Episode 134 of the "Best Coach Ever" podcast, we tackle a question I get all the time: should you offer free coaching when you’re just starting out? Spoiler alert—it sounds like a good idea, but it’s usually a bad move. First off, let’s be real—people don’t value what they don’t pay for. You might think offering free coaching will build your confidence or get you testimonials, but chances are, your clients won’t take it seriously, and you’ll end up frustrated with little to show for it.
Now, instead of giving away your time and energy for free, what if you launched a beta version of your program at a deep discount? Not only do you get people invested, but you also ensure they’ll actually show up and do the work. Offering a shortened, cheaper version of your coaching still gives you feedback and testimonials but with much better results.
And while we're at it, let's ditch the idea that free is the only way to build your business. There’s a huge difference between someone getting something for free and someone who’s paid even a little—they’ll be more committed, and so will you. So, if you’ve been stuck in the free coaching trap, it’s time to level up and start making money faster. Ready to take the leap? You know where to find me. Let’s go!
In this episode, I cover:
-
The Problem with Free Coaching [0:00 - 4:14]
-
Free coaching often leads to clients who don't follow through.
-
Clients need to have "skin in the game" to take the coaching seriously.
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Why Free Coaching Often Fails [4:15 - 7:25]
-
People tend not to value what they don’t pay for, leading to poor engagement.
-
Offering free coaching can waste your time and energy without benefiting either party.
-
The Value of Paid Coaching [7:26 - 8:59]
-
Paid coaching ensures clients are more invested and willing to push through discomfort.
-
For me, making a big investment in my business coaching helped me commit to difficult tasks.
-
Creating a Beta Launch Instead [9:00 - 11:59]
-
Suggests offering a discounted beta launch rather than free coaching.
-
Recommends shortening the program and offering it at a competitive price to attract early clients.
-
Risks of Sticking to Free Coaching [12:00 - 12:44]
-
Coaches who continue offering free coaching often stay stuck in the same place.
-
Paid clients give better feedback, stick to the program, and provide testimonials.
-
Conclusion and Program Promotion [12:45 - End]
-
Invitation to join my Fitness Coaching Business Accelerator (FCBA) program.
-
Promises to teach niching, content strategy, marketing, and sales techniques to grow a coaching business successfully.
Attend my FREE 3-day Clients Cash & Confidence workshop (September 23rd - September 25th)
Click here for more details: https://go.lynettemariefitness.com/clients-cash-confidence-registration
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 133 of the "Best Coach Ever" podcast, we dive into why September is the perfect time to hit the reset button on your coaching business. First off, let’s talk about why I call September the “second New Year.” If you’ve noticed a slump in sales during the summer, you’re not alone, but now’s the time to snap out of it—buyer behavior shifts, routines are back, and people are ready to refocus on their goals. This is your chance to capitalize.
Next, let’s get real about the importance of niching down. If you’re still trying to serve everyone, you’re serving no one. Ultra-niche is the name of the game—get specific about who you help and how, or you’ll get lost in the crowd. And while we’re on the subject, your content strategy better be on point. Posting randomly or copying others won’t cut it. Consistency and intentionality are the keys to building an engaged audience that’s ready to buy.
Finally, if you don’t have a strong coaching offer, now’s the time to refine it. A good program doesn’t just have features—it gets results. And don’t forget, selling isn’t about being pushy; it’s about clearly communicating why your offer is the perfect fit. So, take this time of year seriously, dial in your focus, and build momentum for an even bigger 2024. And if you’re ready to level up, you know where to find me. Let’s make it happen.
In this episode, I cover:
-
September: The Second New Year [0:00 - 5:29]
-
Why September marks a fresh start for many.
-
Highlights how buyer behavior shifts during this time for fitness coaches.
-
Leveraging Seasonal Momentum for Sales [5:30 - 10:14]
-
September to December can outperform January to April in sales for many coaches.
-
Coaches should use this period to gain new clients and build strong momentum for the following year.
-
Start Now to Win in January [10:15 - 12:45]
-
Coaches who wait until January to ramp up miss key opportunities.
-
The work done in the fall sets the stage for success in the new year.
-
Importance of Niching Down [12:45 - 16:54]
-
Emphasizes the value of being ultra-niched to attract the right clients.
-
Coaches who focus too broadly lose out on building expertise and attracting ideal clients.
-
Content Strategy and Consistency [16:55 - 20:34]
-
The need for a strong content strategy to engage the right audience.
-
Consistent posting helps build trust, engagement, and leads for coaches.
-
Crafting a Strong Coaching Offer [20:35 - 25:44]
-
A good coaching offer is more than a list of features—it should guide clients toward specific results.
-
Programs that get results naturally generate stronger testimonials and client satisfaction.
-
Marketing and Selling with Confidence [25:45 - 27:58]
-
Marketing isn’t manipulation; it’s about clearly communicating the value of your program.
-
Confident marketing and sales skills are crucial to converting interested clients.
-
Conclusion and Upcoming Challenge [27:59 - End]
-
Announcing my upcoming three-day "Client's Cash and Confidence Challenge."
-
Listeners are encouraged to sign up for this free event, which will cover niching, content, and sales strategies.
Attend my FREE 3-day Clients Cash & Confidence workshop (September 23rd - September 25th)
Click here for more details: https://go.lynettemariefitness.com/clients-cash-confidence-registration
Connect with Lynette:
Instagram: https://www.insta
In Episode 132 of the "Best Coach Ever" podcast, we tackle the sneaky ways perfectionism is sabotaging your business. Let’s be real—perfectionism isn’t just about wanting everything to be flawless. It’s that voice in your head telling you that if it’s not perfect, it’s not worth doing at all. Sound familiar?
First up, let's talk about how this shows up. You might not think you’re a perfectionist because you’re okay with 85% effort in most things. But if you’re constantly procrastinating, overthinking every move, or paralyzed by the fear of getting it wrong, you’re in the perfectionism trap. And trust me, it’s killing your progress.
Then there’s the creativity killer. Perfectionism puts a million filters on your ideas until they all seem terrible. How many times have you sat down to create content, only to convince yourself that nothing you come up with is good enough? It’s exhausting, and it’s stopping you from showing up consistently, which, let’s face it, is crucial if you want to grow your business.
So, what’s the solution? Messy action. Yep, I said it. Taking imperfect, messy, B-minus action is better than doing nothing at all. It’s time to lower those insane standards and start moving forward. Because in business, done is better than perfect, and consistency beats perfection every single time
In this episode, I cover:
-
Introduction [0:00 - 2:05]
-
Almost canceling the episode due to lawnmower noises but decided to proceed.
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This situation serves as a real-time example of perfectionism in action.
-
ChatGPT and AI as Tools - [2:06- 5:02]
-
How ChatGPT helped me generate podcast ideas.
-
The broader utility of AI in overcoming creative blocks and generating content.
-
Defining Perfectionism [5:03 - 8:20]
-
Perfectionism is more than just the need to get everything right; it includes unrealistic expectations.
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It can manifest as fear of failure, self-criticism, and procrastination.
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Personal Story: Delayed Podcast Launch [8:21 - 13:12]
-
Almost delayed starting my podcast for three years due to perfectionism.
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Embracing "messy action" eventually led to the successful launch of my podcast.
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Perfectionism in Coaching Businesses [13:13 - 18:44]
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Perfectionism can cause new coaches to procrastinate and avoid taking necessary steps.
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The fear of making mistakes often leads to inaction and stunted business growth.
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Creativity and Perfectionism [18:45 - 22:58]
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Perfectionism acts as a filter that stifles creative ideas, making them seem inadequate.
-
The pressure to produce perfect content can lead to creative blocks and inconsistent posting.
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Perfectionism in Fitness and Personal Growth [22:59 - 25:06]
-
Drawing parallels between perfectionism in fitness routines and business efforts.
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Emphasizes that consistent, imperfect action yields better results than aiming for perfection.
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Overcoming Perfectionism: Growth Mindset [25:07 - 28:44]
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Viewing business activities as experiments rather than opportunities to achieve perfection.
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Adopting a growth mindset helps reduce the pressure to be perfect and fosters continuous improvement.
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Encouragement to Take Messy Action [28:45 - 32:09]
-
Encouraging you to take imperfect action in your businesses today.
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How consistent, even imperfect, action will lead to growth and success.
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Conclusion [32:10 - End]
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Stressing the importance of embracing imperfection in business.
-
Apply the insights shared today to your own entrepreneurial journey.
In Episode 131 of the "Best Coach Ever" podcast, we dive into the all-too-common mistake that online health and fitness coaches are making on social media in 2024. First off, I can't stress enough how crucial it is to keep up with these shifts. What worked last year? Ancient history. If you're not constantly evolving, you're already behind.
Next, let's talk about that "friend zone" vibe some of you are guilty of. Sure, being friendly is great, but if you’re not showing up as the leader and expert you are, you're missing the mark. People aren't looking to hire their fitness bestie—they want someone who knows their stuff and isn't afraid to show it.
And while we're at it, can we please retire the tired, salesy content that screams 2019? Your audience is bored, and frankly, so are you. It’s time to mix things up, keep them engaged, and show that you’re not just here to sell—you’re here to make an impact.
Despite the saturation in the coaching industry, there’s still room for you to shine if you play it smart. So, ditch the copycat strategies, get bold with your content, and remember that with the right approach, you’re unstoppable. And hey, if you’re still struggling, you know where to find me. Let’s keep pushing forward together.
In this episode, I cover:
-
Introduction [0:00-5:39]
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Discusses the challenges of staying focused and how it impacts daily tasks.
-
Mistakes that fitness coaches are making on social media.
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The Ever-Changing Nature of Social Media: [5:30 - 10:44]
-
Insights into how social media trends evolve rapidly & why old strategies may no longer work.
-
Advice on staying ahead by observing your own behavior on social media.
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Common Mistake #1: Lack of a Strong Personal Brand [10:45 - 21:59]
-
Importance of developing a personal brand beyond just business content.
-
Examples of how I integrate my personality into my social media to connect with my audience.
-
Common Mistake #2: Too Much "Friend Zone" Energy [22:00 - 32:29]
-
How you can unintentionally position yourself as a friend rather than an authoritative leader.
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Tips for projecting confidence and authority on social media.
-
Common Mistake #3: Over-Reliance on Pain Point Content [32:30 - 41:14]
-
Critique of the repetitive "pain point" content style many coaches use.
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Importance of variety and complexity in content to keep the audience engaged.
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Common Mistake #4: Copying Other Coaches Without a Personalized Strategy [41:15 - 47:45]
-
The pitfalls of mimicking other coaches' content without understanding the underlying strategy.
-
The need for a unique and tailored content strategy to stand out in a saturated market.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In this episode of the Best Coach Ever Podcast, Lynette, just back from an FCBA Coaching Call, proves that grabbing inspiration on the fly beats waiting for a perfect setup. Raspy voice and all, she’s here to remind us that action trumps waiting for the stars to align.
We discuss the latest Fitness Coaching Business Accelerator call, tackling hot topics like Instagram audits, industry updates, and the mindset hurdles fitness coaches face. The big takeaway? The “Pass or Fail” mentality, where success is seen in black-and-white terms, is just like the all-or-nothing thinking in fitness.
Lynette drops a story about unrealistic relationship expectations to drive home the point that expecting instant success without recognizing the slow burn of progress only leads to frustration and disappointment.
The episode also gets real about the need for consistent social media engagement. Think of it as dating your audience—regular, genuine interactions are key to long-term success, not a one-off post or event.
Wrapping up, we’re all about smashing the pass-or-fail mindset with persistence and steady action. Remember, business success isn’t a finish line; it’s a journey. Focus on progress, not perfection, and we’ll hit those goals in time.
In this episode, I cover:
-
Introduction [00:00 - 5:15]
-
Emphasizing the importance of taking action, even if it’s messy.
-
Recording on her phone now is better than waiting for the perfect setup
-
Summary of the Most Recent FCBA Call [05:16 - 10:45]
-
Recap of the call, covering Instagram audits, industry updates, and mindset issues.
-
Introducing the "Pass or Fail" mentality in business.
-
The Pass or Fail Mentality in Business [10:46 - 15:00]
-
Explanation of the black-and-white thinking many coaches face.
-
Comparison to all-or-nothing thinking in fitness and dieting.
-
Example: Relationship Expectations [15:01 - 18:30]
-
A story illustrating unrealistic relationship expectations.
-
Drawing parallels between relationship expectations and business outcomes.
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Building Relationships with Your Audience [18:31 - 24:00]
-
Highlighting the importance of consistent social media posting as relationship building.
-
Emphasizing that business success is a process, not a one-time event.
-
Conclusion [24:01 - 27:30]
-
Encouraging listeners to overcome the pass-or-fail mindset.
-
Final thoughts on persistence and consistent action in business.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In this episode of the Best Coach Ever Podcast, we tackle the all-too-familiar drama of clients flaking on their plans. You know the drill—clients ghosting your check-ins, skipping workouts, or just not showing up. But before you start doubting your coaching skills, let’s get real: client inconsistency is totally normal. Life happens, and even the most dedicated clients can get sidetracked.
I don’t shy away from keeping it real, sharing my own struggles with sticking to a fitness routine. Yes, even coaches have their off days! This is your reminder that you’re not alone—everyone has their ups and downs, and it’s part of the journey.
The episode serves up some hot tips on designing programs that don’t just work for the super-motivated, but also for those who need a little extra push. Think of it as making the process smoother—cutting down on those tedious check-ins, simplifying the onboarding process, and tailoring workloads to match your clients' reality.
But here’s the kicker: most clients drop off around the 4-week or 7-8-week mark. So, what’s the move? Time to spice things up with fresh challenges and extra support to keep them hooked.
The episode wraps up with a strong reminder that client struggles are a natural part of the coaching game. You can help your clients stay on track and crush their goals by staying ahead of the curve and tweaking your programs.
In this episode, I cover:
-
Dealing with Clients Falling Off Plans [2:01 - 10:00]
-
Clients often stop checking in or following through.
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Clients have other life priorities that can affect consistency.
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Program Design and Client Support [10:01 - 20:00]
-
Ensure programs support clients who lack motivation.
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Lengthy check-ins can deter clients.
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Monitoring Client Progress [20:01 - 30:00]
-
Common drop-off points around the 4-week or 7-8-week mark.
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Clients may lose motivation after initial success.
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Conclusion [30:01 - 35:00]
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Coaches should be aware of common client struggles.
-
Emphasize the importance of program design in supporting client success.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 128 of the "Best Coach Ever Podcast," we dive into the juicy benefits of embracing the summer slowdown for both personal well-being and business growth. Fresh from a six-week hiatus, I dish on how taking a break in July—a notoriously slow month for online sales and social media—was a game-changer. Coaches, it may be time to hit pause for a moment and recharge so you can crush it when fall starts.
The episode's main event? The power of personal branding. We spill the tea on why personal branding is your secret weapon. It's about crafting a public identity that screams your image, story, and place in the community. By dropping personal anecdotes, flaunting your values, and showcasing your unique traits, you can connect with your audience on a whole new level. Too many coaches miss the mark, ending up with content that's super flat.
But fear not, I am here with practical tips to spice up your personal brand. Think identifying your lifestyle pillars and weaving in your personal stories and values into your content. It's all about embracing your quirks and sharing more of the real you online to build a loyal, engaged fanbase. Wrapping up, we serve up actionable advice on developing your personal brand with a side of sass, reminding you that being genuine and intentional is the name of the game. Stand out from the crowd, attract the right clients, and make the most of the summer slowdown for long-term success.
In this episode, I cover:
- The Summer Slowdown 0:00 - 5:00
-Introduction and welcome back after a six-week break.
-Explanation of the typical summer slowdown in online sales and social media engagement.
- The Importance of Taking a Break 5:01 - 12:30
-Personal experience of taking a break in July and its benefits.
0Discussing the importance of stepping back to avoid burnout and return with renewed energy and creativity.
- Personal Branding: The Secret Sauce to Success 12:31 - 20:00
-Definition and importance of personal branding in online coaching.
-How personal branding involves creating a public identity through image, story, and community position.
- Showcasing Your Personality 20:01 - 28:00
-Common mistakes coaches make by not showcasing their personality.
-The impact of authentic and relatable content on audience engagement.
- Practical Tips for Building a Strong Personal Brand 28:01 - 36:00
-Identifying lifestyle pillars and integrating personal stories and values into content.
-Embracing unique qualities and sharing more about oneself online.
- Actionable Advice for Developing a Personal Brand 36:01 - 42:00
-Steps to start developing a personal brand and the importance of being genuine and intentional.
-Recap and motivational closing remarks to inspire coaches to enhance their online presence.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In this episode of "The Best Coach Ever Podcast," we tackle the hot debate: Should online coaches focus their social media efforts on TikTok or Instagram? We have a no-nonsense discussion of these two powerhouse platforms. Does TikTok have explosive follower growth? Absolutely! But don't be fooled—those followers don't always translate into quality leads. TikTok users are often younger, hungry for entertainment, and not exactly ready to splurge on high-ticket coaching services. Meanwhile, Instagram users are more serious, more engaged, and way more likely to become paying clients.
Next, we don’t hold back on the importance of understanding platform-specific behaviors. On TikTok, it's all about that influencer vibe—think lifestyle and personal branding content. But if you're aiming for direct client acquisition, Instagram's your best bet with targeted marketing strategies that hit the mark. The verdict? You’ll just have to listen!
Get ready to revamp your social media game with these savvy insights. This episode arms you with the strategies to dominate both platforms, attract top-notch leads, and skyrocket your revenue. Time to level up your coaching business and find your client magnet social media strategy!
In this episode, I cover:
0:03 - 2:15: TikTok Growth vs. Instagram Growth
-TikTok's rapid growth potential and sharing my own experiences of quickly amassing followers on the platform.
2:16 - 6:45: Quality of Leads
- That leads from TikTok often lack seriousness and commitment compared to those from Instagram.
6:46 - 10:10: Platform User Behavior
-TikTok users seek entertainment and are more likely to purchase low-cost items, while Instagram users are more inclined to invest in services and coaching.
10:11 - 14:20: Content Strategy Differences
-Effective content on TikTok focuses on lifestyle and personal branding rather than direct sales pitches or client transformations.
14:21 - 20:00: Strategic Recommendations
-While TikTok can complement an overall social media strategy, my recommendation is that online coaches prioritize Instagram for client acquisition due to its proven track record in converting followers to paying clients.
20:01 - End: Final Thoughts
- The focus should be on leveraging the strengths of each platform to create a comprehensive and effective social media strategy.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In this episode of the "Best Coach Ever" podcast, we dive into the mistakes health and fitness coaches often make online that hinder their growth. First off: the critical error of not niching down. Trying to appeal to everyone? That just turns your message into a muddled mess. Get specific with your offerings, language, and content.
Next, we debunk the myth that lower-priced services attract more clients. For coaches with smaller audiences, high-ticket coaching is the real game-changer, not those low-ticket deals that require a ton of sales to make a decent income. Position yourself as the go-to expert who delivers top-notch, high-value results.
The secret sauce? Be crystal clear, super specific, and fiercely confident in your niche and pricing. This is how you rise above the noise, attract perfect clients, and build a killer, sustainable online coaching business.
Get ready to shake up your strategy, ditch those rookie mistakes, and step into your power. This episode is all about diagnosing and fixing common pitfalls, leading you to a sharper, more effective business game and better results in your coaching career.
In this episode, I cover:
2:31 - 7:15: The Pitfall of Broad Appeal
Get ready for a wild ride through the land of generic messaging where clients are left guessing. Examples that'll make you question why you bother with one-size-fits-all wellness blogs.
7:16 - 12:45: Niching Down- The Key to Success
Dive into the world of being as useful as a chocolate teapot. Discover the thrilling benefits of narrowing your niche until you're the last one standing.
12:46 - 18:00: Misconceptions About Pricing
Say goodbye to the myth that lower prices attract more clients. Brace yourself for the radical idea that charging more might actually pad your bank account.
18:01 - 23:30: High-Ticket Coaching Strategy
Secrets revealed on how to make yourself irresistible to clients. Learn why quality clients beat quantity every time.
23:31 - 28:50: Confidence in Niche and Pricing
Stop second-guessing yourself and shout your niche and prices from the rooftops. Confidence is the magical ingredient for turning "meh" into "must-have."
28:51 - 32:00: Real-World Examples
Tales of coaches who went from rags to riches by getting specific. Success stories that'll make you wonder why you ever doubted niche marketing.
32:01 - 36:00: Diagnostic Tips for Coaches
Tough love and tough questions to assess your marketing strategy. Get ready for serious self-reflection.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
If you’re looking for an easy-peasy 3-step process that will make you a millionaire overnight, you’ll be disappointed by this episode – sorry!
However, if you want REALISTIC, DOABLE ways to make $5k-$10k a month as an online coach as quickly as possible? You’re in the right place.
Here’s the reality: MOST good things in business will take longer than you want them to, including boosting your income… but there ARE simple, highly effective things you can do to expedite your results, and that’s exactly what I’m sharing with you today.
You’ll learn why empathy is ESSENTIAL, the many reasons selling high-ticket 1:1 coaching is the best way to make money quickly (yes, even in a competitive market), how to position your offer so it sells, and why you need a direct sales method.
In this episode, I cover:
Why this topic annoys me (hint: EVERYONE wants results yesterday) [4:30]
The importance of empathy and why you CANNOT bypass it if you want a successful online coaching business [6:45]
Instead of asking why people aren’t buying from you, ask yourself this instead [10:25]
Why you should sell high-ticket private/1:1 coaching programs ($200+/month) [12:45]
How to help ensure your program sells (aka: why you can’t offer a generic solution and expect people to buy) [19:45]
Creating a direct sales method BEFORE worrying about a website, ads, etc. [25:05]
My BEST sales advice (spoiler alert: DO NOT BE WEIRD!) [27:45]
No-brainer ways to invite conversation (or START the conversation) with people in your audience [30:10]
Why I recommend focusing on social media marketing BEFORE email marketing or running ads [32:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In today’s episode, I’m sitting down with Lacey Sites, a business mentor and success coach for high-performing women entrepreneurs through her company, A Lit Up Life, and the co-CEO of Datable.
We discuss the current state of the online coaching industry + how to succeed in business TODAY – and why what worked in 2020 will NOT work in 2024.
You’ll also learn why Lacey says that “Instagram is always right” and how she’s learned to adapt as a business owner over the years. We also discuss the importance of having a positive mindset (even when times are tough), why you can’t depend on ONE perfect strategy to grow your business, and what to focus on as a new coach.
More information about Lacey: She has her MS in mental health counseling and her MBA. She’s worked as a therapist and the director of a large non-profit and is the host of the LITerally podcast. Lacey has grown her own business to the seven-figure mark and helped many clients do the same using her signature Mindset, Strategy, and Execution Framework. Through Datable, she also helps her clients leverage data and to get the best results possible. Her ultimate mission is to to help other women build and grow their own service-based business that lights them up and gives them the personal and financial freedom they’ve always desired.
Listen to Lacey’s podcast, LITerally, on Apple Podcasts: https://podcasts.apple.com/us/podcast/literally/id1456287954
In this episode, Lacey and I cover:
How Lacey got started as an online coach and an entrepreneur after initially following a more “traditional” career path [3:20]
Why understanding other people is essential for business coaches (and anyone who wants to be an effective marketer) [8:30]
One of the main reasons I asked Lacey to join me to discuss this particular topic [11:15]
Why the online coaching industry thrived during 2020… and why so many coaches are now closing their doors [13:05]
The predatory nature of “nightclub coaches” and the damage they’re doing to the online coaching industry as a whole [19:00]
How to “make it” as an online coach TODAY (hint: what worked in 2020-2021 will NOT work in 2024) [24:40]
The importance of learning to adapt as a biz owner and embracing being a beginner when trying something new [29:30]
Why Lacey says that “Instagram is always right” (and why your results ALWAYS make sense) [34:30]
Using Instagram to test out new ideas, concepts, etc. to see how they land [37:45]
Letting go of the idea that you can find something that works 100% of the time [40:05]
Believing in YOURSELF and your ability to figure it out + succeed vs. depending on the next amazing strategy [42:45]
Why it’s definitely NOT too late for you to become a successful online coach [47:20]
Lacey’s perspective that the online coaching industry is in a period of correction and her advice to new coaches [50:15]
Lacey’s Instagram: https://www.instagram.com/alituplife/
Lacey’s website: https://www.alituplife.com/
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
We’re going there today, y’all! We are talking about getting scammed (or, at the very least, misled) by online business coaches and the red flags to look out for BEFORE signing on the dotted line.
You’ll learn how I got swindled out of $1,500, why I call certain types of coaches “nightclub coaches” (and why their programs sell so well), and the danger of buying something unquantifiable – like vibes and energy – instead of actual strategy or tactics you can apply.
To be totally transparent, I’ve thought about recording this episode for a LONG time but hesitated because I never want to come off as a gossipy mean girl (trust me, that is SO not me). However, it’s time for me to speak up because I cannot STAND to see one more person get taken advantage of.
Still with me? Good. Ultimately, this episode is for you if you’re interested in learning more about ethical vs. predatory marketing, how to identify an offer that might NOT be everything it promises to be, and what you need to know to protect yourself if you’re looking to hire a business coach.
In this episode, I cover:
My personal experience with a misleading business coach [3:25]
Pitching a program as one thing… but actually delivering something else entirely [9:30]
Why I call these scammy coaches “nightclub coaches” (and how to spot them) [11:00]
What specifically bothers me about coaches who sell things that can’t be measured, quantified or replicated [14:20]
Red flag: A coach primarily shares their OWN wins + successes, payouts from THEIR Stripe account, etc [16:35]
How to identify a “bro marketer” (you’ve probably seen their ads) and why they may not deliver the results they promise [18:30]
Sales tactics that technically “work” – but should NEVER be used because they are 100% unethical [24:35]
Why it makes sense that more and more people are becoming hesitant to invest in online coaching programs [28:30]
What happened when a bro marketer approached me to speak at an event [30:25]
The danger of falling for ~sexy~ promises that sound too good to be true (especially if you don’t have $$$ to lose) [35:00]
Why I knew I HAD to record this episode, even if it comes across as gossipy [38:00]
The biggest red flags to watch out for in the business coaching industry [39:10]
“Unicorn” client results in my programs – and why I don’t share those success stories very often [42:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In today’s episode, I’m chatting with Fiona Smith, a Restorative Wellness Practitioner and Nutritional Therapy Practitioner who helps women identify root-cause imbalances that can result in weight loss resistance, painful periods, acne, and hormonal and digestive issues.
We discuss all things health + wellness, coaching + serving clients, social media, and following your intuition in all aspects of your life – even if it breaks the “rules” you think you need to follow.
You’ll LOVE this episode if you’re interested in women’s health + navigating the U.S. medical system as a woman, online health + fitness coaching, attraction marketing (aka: using your social media content to draw perfect-fit clients), and growing your business by being YOURSELF online!
In this episode, Fiona and I cover:
How Fiona’s personal experiences led her to where she is in her career today [2:30]
The reality that it can be challenging to get medical care for health issues that aren’t deemed life-threatening [10:25]
The danger of normalizing certain symptoms of sickness or health dysfunction on social media [13:10]
Why our society is collectively becoming sicker and the American life expectancy has dropped in recent years [15:50]
How taking REAL care of yourself can make you seem “boring” or weird because it’s not the norm [21:00]
Setting healthy boundaries + helping clients be autonomous vs. cultivating a codependent relationship [24:25]
How the patriarchy shows up in our medical system and can harm women [29:10]
Why chronic dieting and/or disordered eating at a young age can result in health issues later in life [33:00]
What Fiona wishes she could share with ALL health + fitness coaches [38:45]
Understanding where your scope of practice ends – and what to do when a client needs more than you can provide [46:30]
Fiona’s perspective on reverse dieting and what should be prioritized BEFORE entering a fat loss phase [49:35]
How Fiona attracts perfect-fit clients who understand + appreciate her approach to health + wellness coaching [53:05]
Why Fiona feels more comfortable on Instagram vs. TikTok and not worrying about being ~cringe~ [58:30]
The importance of being HUMAN online and sharing your truth – even if it’s not pretty, polished or “perfect” [1:02:55]
How to connect with Fiona online (and how to work with her in the future) [1:10:35]
Follow Fiona on Instagram and TikTok:
https://www.instagram.com/heal.with.fifi/
https://www.tiktok.com/@heal.with.fifi
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
How do you handle a situation when a lead says your online coaching rate is too high or that they can’t afford to work with you?
If you aren’t sure or you immediately say “OK!” and run away, stick around – in this episode, I’m explaining exactly how to handle price objections depending on the lead, their budget and their goals.
You’ll learn how to determine if their objection is REALLY about the cost or something else, as well as practical options you can provide for someone who is truly unable to afford your full rate.
Remember: Part of being a coach is coaching your leads through the fears and uncertainties that may arise if your rate feels out of their comfort zone. Your job is NOT to push or convince; instead, you’re helping them work through their feelings and make an empowered buying decision.
In this episode, I cover:
Why I don’t believe that price objections ALWAYS need to be overcome [2:15]
Situations where I do think it’s appropriate to try to overcome a price objection [5:00]
What often happens when someone feels uncomfortable with our rates [6:05]
My experience with ~50% of people who say a coaching program is too expensive for them or out of their budget [8:30]
What I typically say when someone says one of my coaching programs is out of their price range [10:15]
Why I recommend journaling around the fears someone might have around investing in a high-ticket coaching program [14:05]
Offering extended payment plans (aka: payment plans that go beyond the length of your coaching program) [15:30]
Providing a shorter version of your coaching program to someone who can’t afford to join your full-length program [19:50]
Offering a down-sell or an abridged version of your coaching that you do NOT sell publicly [23:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
We’re diving into sales psychology today, which [spoiler alert] is ESSENTIAL to understand if you’re an online coach – especially if you want to sell your coaching programs.
I’m diving into the REAL reasons people are hiring online coaches + joining coaching programs in 2024 (and no, it’s not about “overcoming objections” or reciting the best sales script). Instead, you’ll learn the importance of getting into the headspace of your ideal client, positioning your offer as a NEED, speaking to someone’s pain vs. their goals, and so much more.
You probably already know that what used to work in sales + marketing falls flat today, but after listening to this episode + applying what you learn? You’ll know EXACTLY how to get more clients + boost your sales in today’s online marketplace.
In this episode, I cover:
The truth about sales (and what you need to understand to get better at selling) [2:35]
What I used to do + seek out when my sales were low as an online fitness coach [4:25]
Buyer behavior in today’s online marketplace and why your old sales + marketing strategies don’t work anymore [5:45]
“How can I get into the headspace of my buyer + understand them more deeply?” [7:15]
What happens when people have less buying power and how that continues to impact the online coaching industry [8:35]
Why it’s essential to understand why your program is something people NEED, not just something that’s nice to have [10:50]
Understanding + effectively articulating what happens in someone’s life when they do NOT have your offer [13:55]
Speaking to people’s pain vs. speaking to their goals or “pleasure points” [14:55]
What can happen when your coaching program sounds exciting + doable (and not overwhelming) to your ideal client [16:25]
Why people will ALWAYS hire the coach they connect with, relate to and trust [19:25]
What my experience on Bumble BFF taught me about social media marketing [22:15]
Quick recap of how to help ensure your coaching programs SELL in 2024 [27:30]
Communicating that your coaching program is PACKED with value and is a “good deal” for your ideal clients [29:25]
What it means if people are frequently expecting your offers to be super cheap [31:00]
Why creating urgency is ESSENTIAL when it comes to making sales in 2024 [31:55]
Talking to your audience about opportunity cost + future pacing to help create a sense of urgency and inspire action [33:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
I’m cutting right to the chase: If you’re an online coach who applies what I’m teaching in this episode, you WILL make money.
The lead generation tactics I’m sharing are typically reserved for the clients inside my coaching programs, but today? You’re getting it all for FREE.
You’ll learn how to find leads in your CURRENT Instagram audience (yes, even if you have a small audience) and earn new clients. This episode is full of action steps you can take right away, so be prepared to get to work.
You can thank me later when your client roster is bursting at the seams.
In this episode, I cover:
Why you should reconnect with people who have inquired about your coaching, applied and ghosted, or worked with you in the past [4:50]
Reviewing comments + likes on previous posts and looking for trends [8:25]
How to NOT make it weird when you DM someone you don’t know on Instagram [9:30]
Checking your follower list to find new people to follow + engage with [11:45]
Running polls on Instagram Stories + engaging with the people who respond [12:50]
What is lacking or missing in most people’s lead generation efforts [16:30]
Using a free resource (that is ACTUALLY helpful!) to connect with new leads [18:20]
Why we can’t always wait for leads to come to us and should harness the power of manual lead generation tactics regularly [22:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today’s episode is all about how to work through a mental funk and make your way to the other side – even if it feels like you’ll be stuck forever.
To be totally honest, this episode was inspired by my personal life… March was ROUGH for me mentally, and I’m just now starting to feel better. So, if you’re interested in the things I did to help me improve my mindset and start to feel more hopeful, positive and encouraged, you’re in the right place!
Don’t worry, you won’t find any toxic positivity here – I promise. Instead, I’m being 100% candid about how tough entrepreneurship can be and how to handle the days, weeks or months when everything feels challenging (or completely impossible). You WILL get through it, my friend! Keep going.
In this episode, I cover:
How lonely and isolating it can be to feel like you’re struggling in business [5:30]
The truth about how I’ve been feeling lately (hint: NOT GOOD lol) [8:55]
What I’ve come to believe about entrepreneurship – and why I was 100% wrong about it in the past [11:45]
Recognizing that thoughts and feelings are not necessarily indicative of reality [13:20]
The journaling practice that helps me separate fact from fiction and feel more peaceful, hopeful and grounded [17:00]
Getting support from other people when you’re stuck in a negative headspace [18:05]
The importance of creating + sticking to healthy, supportive daily routines [23:45]
What can happen when you surround yourself with optimism, creativity, encouragement and hope [29:00]
The message I hope you take away from this podcast episode above all else [33:20]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
If you want to hit $10k months in your online coaching business CONSISTENTLY, you’re in the right place.
This episode is all about creating + implementing the systems, processes and practices that make $10k months your new normal. You’ll learn why having a reliable lead generation strategy is essential, what to focus on BEFORE developing a secondary offer, how strategically launching your offers can unlock a new level of predictability in your business, and so much more.
Sure, you might have a $10k month every now and then WITHOUT doing what I’m sharing today – but if you want WAY more control over your income and to hit $10k on replay? This one’s for you.
In this episode, I cover:
Why many online coaches struggle to make money consistently month to month [4:05]
How a solid lead generation system can radically change the trajectory of your online coaching business [6:30]
A sneak peek into my Lead Generation 101 training that I’m sharing inside the Failproof Launch Blueprint [8:05]
Why I recommend filling up your highest-ticket offer (like 1:1 coaching) BEFORE trying to create + sell a low-ticket offer [10:20]
The best reason to create a secondary offer as an online coach + how to ensure it helps you scale your business [14:20]
Learning how to sell WELL in 2019 + how it took my business to the next level [17:30]
The importance of creating a sales plan + setting sales goals to reverse-engineer the process of getting to $10k months [20:35]
How having a repeatable launch process + plan creates predictability, safety and security in your online coaching biz [24:05]
THE FAILPROOF LAUNCH BLUEPRINT: https://go.lynettemariefitness.com/failproof-launch-blueprint
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Yep, we’re going there – this episode is all about how to sync your business to your menstrual cycle and why you might want to try it.
You’ll learn why understanding the 4 different phases of your cycle + how they typically impact you can not only help you FEEL better but also make it MUCH easier to build or grow your online coaching business.
I’m sharing anecdotal evidence from my personal experiences (for example, there’s a very good reason I do NOT trust my thoughts during the last week of my luteal phase) and explaining how you can structure your business to accommodate your body’s natural hormonal fluctuations.
Even if you’re skeptical about cycle-syncing and its efficacy, I encourage you to give this episode a chance – you might be surprised at how useful it can be for you!
In this episode, I cover:
What “cycle-syncing” is and why this has gained popularity in the online health + fitness coaching space [2:50]
Why planning my work calendar around my menstrual cycle + hormonal fluctuations has been a total GAME-CHANGER for me [6:10]
The 4 different phases of the menstrual cycle and how you will typically feel during each of them [8:00]
Why trying to “muscle through” and fight against your natural, biological tendencies isn’t a great long-term strategy [12:25]
“Proving” to myself that there’s really something to this cycle-syncing thing [14:00]
What I do in business during my menstrual phase (hint: NO LIVE EVENTS!) [15:35]
Why I call the follicular phase “the party phase” and how I show up in my business during this time [19:00]
How I usually feel during ovulation and why I try to take advantage of this phase [22:00]
What I notice during my luteal phase and why I tend to pull back when I’m in it [25:20]
How I approach the LAST week of my luteal phase personally + professionally [32:30]
Why understanding my hormones has helped me give myself guilt-free permission to do what feels best for me [35:30]
Starting your own cycle-syncing journey if you haven’t already [37:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
How much additional money could you make as an online coach from incorporating strategic launches throughout the year?
Spoiler alert: A LOT. Like, more than $75k… if you know what you’re doing.
In today’s episode, I’m sharing REAL numbers based on REAL launches from a client of mine – and these results aren’t uncommon for the women in my coaching programs when they apply what I teach.
You’ll see what can happen when you have a PROVEN launch strategy that you can replicate over and over again. The best part? The more you launch, the better you get at it, and the better your results will be.
In this episode, I cover:
How I define launching and examples of launches I’ve hosted recently [2:40]
Why launches are SO effective at filling seats in coaching programs and generating $$$ QUICKLY [4:35]
Making $7,200 when you launch your 1:1 coaching at the end of April (after completing my Failproof Launch Blueprint program) [8:20]
Using your launch strategy to launch a low-ticket 6-week challenge in May and generating another $2,200 [12:00]
Upselling 4 people from your challenge into private coaching and bringing your May sales total to about $7,000 [13:00]
Why dedicated launch periods allow you to take breaks from pitching, promoting and selling on social media daily (or even weekly) [14:00]
Hosting a 1:1 coaching launch in July after bumping up your rates (and making a whopping $13,500) [16:15]
The reasons launches work so much better than trying to pitch and sell your offer daily in a more casual way [17:30]
A low-ticket September challenge that generates about $3,700 and brings in 7 new 1:1 clients – that’s another $10,500 in sales [20:35]
How using a proven launch strategy makes it easy to accurately map out and predict your annual income [22:50]
An October private coaching launch that generates $15,000 in sales [26:15]
Launching a 4-day Black Friday sale in November and making a quick $12,300 [26:45]
Doing the math: $75,000 from your launch efforts in less than a year [28:25]
How to get on my Failproof Launch Blueprint waitlist (which means you’ll get a pretty sweet discount) [31:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Having a sold-out launch doesn’t require a massive audience or ads – but it DOES require you to do the 4 things I’m outlining in this episode.
Today, I’m sharing the EXACT things I do every.single.time I launch (and what I teach my clients inside my coaching programs). You’ll learn why it’s essential to create a clear offer that yields specific results, build an audience + generate leads, help your audience feel safe + certain about you/your offer, and pitch + sell EFFECTIVELY.
And I’m not just telling you WHAT to do – I’m also diving into the HOW + WHY.
Plus, I’m giving you a sneak peek at a brand new offer I’m rolling out VERY soon… if you want to enroll at a discounted rate before it officially launches on April 8th, DM me on Instagram @lynettemarieh!
In this episode, I cover:
What a launch is + what it can include – and the new offer I am launching soon! [4:10]
How I approached my most recent launch for FCBA (my 4-month group coaching program, the Fitness Coaching Business Accelerator) [5:20]
The two main reasons I still do dedicated 1-2 week launches for evergreen programs that are technically always open for enrollment [6:55]
Why it’s harder to fill coaching programs now than it used to be and how launching the RIGHT way can make the sales process MUCH easier [9:45]
A sneak peek at what I’m sharing in my BRAND NEW, one-time-only offer, The Failproof Launch Blueprint [13:50]
The many reasons a clear, specific offer with tangible outcomes/results is a MUST if you want to have a successful, highly profitable launch [14:50]
How I promote FCBA and why it helps the right people get inside + get results [20:40]
The importance of building an audience + generating leads BEFORE you launch [23:20]
Why building a runway prior to launching is ESSENTIAL to a successful launch [28:30]
Putting yourself in the position of a buyer to better predict/understand what your ideal clients might need to move forward with your offer [31:05]
Helping your audience feel safe + certain about you/your offer [33:45]
Why I don’t believe it’s possible to give away too much for free [39:50]
Showing that your programs/offers are highly effective and have “worked” for others – or yourself (hint: people LOVE social proof) [42:40]
Why it’s essential for online coaches to know how to sell + pitch WELL [45:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today, I’m chatting with Gillian Bennett, a nutrition, body image + mindset coach who helps her clients improve their relationship with food through a non-diet approach.
Gillian, a recent graduate of my Wellness CEO Mastermind, also works with macro-based nutrition coaches to help them improve their coaching + communication skills and incorporate mindful eating + habit-based approaches into their programs.
This episode is PACKED with must-have info for health + fitness coaches. You’ll learn how motivational interviewing can help you connect with your clients on a deeper + more meaningful level, why clients REALLY choose to stay with coaches long-term, how to become a more effective coach, and so much more.
Follow Gillian @bitesizenutri: https://www.instagram.com/bitesizenutri/
In this episode, Gillian and I cover:
Gillian’s journey – how she became a health + fitness coach, her personal struggles with food + exercise, and what helped her develop + improve her coaching skills [5:10]
How macro-based nutrition can result in an unhealthy relationship with food [10:15]
Gillian’s perspective that counting/tracking macros (also known as “flexible dieting”) is A tool – not THE tool – to help people lose weight [12:40]
The approach Gillian takes with macro-based nutrition coaches in her mentorship program to help them serve their clients in a more comprehensive way [15:10]
Why Gillian recommends coaches ask themselves WHY they want their clients to track macros – and if it’s truly worth it [16:30]
How food obsession, food fear, etc can manifest in people who ONLY learn to track macros to lose fat/manage their weight [18:25]
Gillian’s viewpoint that a macro-based approach can have a time and a place [19:55]
The importance of bridging the gap between tracking macros and achieving + maintaining results LONG-TERM (and facilitating healthy food relationships) [21:05]
Why Gillian started mentoring macro-based coaches and how her methods can help improve client retention [26:15]
Clients staying with you because they WANT you, not because they NEED you [28:30]
Motivational interviewing as a client-centered coaching method and how it can help coaches connect with nonresponsive or disengaged clients [30:00]
Keeping the coaching experience centered on the client vs. the coach’s ego + expectations [35:25]
Handling a client’s resistance by answering questions rather than offering endless suggestions + focusing on ONE issue at a time vs. trying to fix EVERYTHING [37:10]
The problem with many programs that claim to teach coaches how to sharpen their coaching skills and why solving problems FOR clients is a bad idea [39:45]
Letting go of strict, rigid timelines in health + fitness coaching and simplifying the onboarding process to help clients understand the necessity of check-ins [42:10]
Sharing more client struggles and fewer client wins on social media [44:25]
How to structure a check-in form in a way that helps clients self-reflect [45:15]
Access the FREE mini-training Gillian shared in The Wellness CEO Mastermind: https://bitesize.ck.page/ccmtraining
Check out Gillian’s website and her programs: https://bitesize.es
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!):
Let’s address the elephant in the [online coaching] room: Have you missed the boat? Is it TOO LATE for you to build a successful online coaching business?
The short answer: Absolutely not.
I’m getting into the MANY reasons why that’s the case in this episode.
Maybe you think the industry’s too flooded or over-saturated, or you can’t “catch up” to the coaches who started before you. Maybe you think there’s no way anyone would choose YOU when there are more experienced coaches out there who have already built their brand.
Today, I’m explaining why none of that is true and helping you shift your mindset so you can see the many opportunities available in the online coaching industry (trust me, they are ABUNDANT).
Make no mistake: There is DEFINITELY time for you to get started and be as successful as you want – IF you take action.
In this episode, I cover:
What happened when a team member asked me if it was too late for her to start an online coaching business [2:15]
The honest, deeply vulnerable answers I got when I asked my Instagram audience WHY they thought it was too late for them [3:30]
What’s 100% true about the online coaching industry – and why NONE OF IT needs to stop you [6:20]
The truth about ~50% of the online coaches you see on Instagram (even the coaches who SEEM like they’re doing well) [7:45]
Why the most “popular” coach isn’t necessarily the coach EVERYONE will flock to [9:35]
What happens when someone likes + trusts you – even if you’re not the biggest or most established coach in your industry [12:55]
How most people make buying decisions (hint: it’s about CONNECTING + building RELATIONSHIPS) [14:45]
Why people say they’ve hired ME as their coach vs. others in the biz coaching industry + what you can learn from their answers [17:00]
What REALLY matters when it comes to growing an online coaching business [19:05]
Something that inspired me when I was pivoting to full-time business coaching that might inspire you, too [21:10]
The question you MUST ask yourself when you wonder if you can be successful in this industry [22:45]
How to ensure you NEVER build the online coaching business you want (and what to do instead) [23:55]
Your next move if you want my help in making your online coaching biz dreams come true NOW [26:50]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
If you feel ~cringe~ when you create content or struggle with comparing yourself to other coaches on social media (and then feel bad about yourself and/or your online coaching business), you’re in the right place – this episode is 100% for you.
I’m explaining why climbing “cringe mountain” is ESSENTIAL for getting where you want to go (seriously, EVERYONE you look up to online had to do it!) and sharing my best advice for getting OUT of the comparison trap once and for all.
Plus, I’m breaking down why vanity metrics – likes, comments, saves, shares, etc. – truly do NOT matter and why I don’t care about them at all anymore.
Remember: If you want to be a successful online coach, showing up on social media consistently is a non-negotiable part of the deal – why not have FUN and stop making yourself so miserable… and get some new clients while you’re at it?
In this episode, I cover:
Why you need to STOP worrying about vanity metrics on social media [3:00]
My theory on why people don’t engage online like they used to (hint: most people prefer to lurk) [8:25]
Why I can almost guarantee your posts are probably landing with WAYYYY more people than you realize [10:30]
Thinking of each piece of content as a brick that’s building your online coaching business [15:10]
The reality that viral posts or popular Reels don’t necessarily result in ANY sales [18:25]
Comparing yourself to other coaches (and why this will always do more harm than good) [21:40]
How to get over feeling ~cringe~ (or being embarrassed) when you post on social media [26:45]
Why you have to climb “cringe mountain” to get where you want to go [30:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today, I’m chatting with Grace Kirkley, a health + wellness coach who specializes in helping exhausted, sensitive women go from burned out + overwhelmed to confident + calm with simple self-care!
Grace graduated from my Fitness Coaching Business Accelerator (FCBA) and now serves clients in her signature program: 1:1 High Sensitivity Coaching. In this episode, Grace shares her journey – including when she realized she was a highly sensitive person (HSP) – and how she learned to embrace her heightened sensitivity + make it her superpower as an HSP coach.
You’ll learn how to determine if YOU are an HSP and, if so, how you can work WITH your heightened sensitivity to live a better, happier life.
Follow Grace @gracekirkleycoaching: https://www.instagram.com/gracekirkleycoaching/
In this episode, Grace and I cover:
What signifies a Highly Sensitive Person (HSP) and how to know if YOU might be an HSP [4:20]
How Grace discovered she was an HSP and how she felt after realizing she wasn’t weird, wrong or broken [8:35]
The ways Grace helps + supports HSPs in her coaching programs and what her clients typically struggle with [10:25]
Why what may “work” for someone else does NOT work for an HSP [14:40]
What HSPs often misunderstand about themselves + negative beliefs they may hold that are not true [18:00]
The danger of fighting against your biology + trying to be someone you’re not [18:50]
What life can be like when you’re an HSP who gets the proper support and understands + accepts who you are [22:00]
Why burnout is more common in HSPs, how it can show up + how to combat it [29:30]
Grace’s experience in FCBA + building her online coaching business as an HSP [32:00]
How having a heightened level of sensitivity can be beneficial for coaches [35:10]
The ways HSPs can use structure, routines, time blocking + planning to keep their businesses moving forward [36:40]
The importance of setting + enforcing social media boundaries as an HSP (hint: endless scrolling is NOT the move!) [43:40]
Understanding that your most precious resource as an HSP is your energy [47:35]
How to deal with criticism or negativity as an HSP (and not let it destroy you) [48:50]
Learning how to EMBRACE your high sensitivity + make it your superpower [54:40]
Where to find Grace online: https://www.gracekirkley.com and @gracekirkleycoaching on Instagram [1:02:35]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
If you’re trying to build or grow your online coaching business but don’t have much time on your hands, good news – it really can take 10 hours or less per week.
Don’t believe me? Listen to this episode. I’m breaking down EXACTLY how you can make this happen, even if you have a busy schedule and/or a full-time job.
You’ll learn how to use sacred hours to take MASSIVE action and where to focus your energy + efforts to make the BIGGEST impact in a short amount of time.
This is for you if you want to be more productive, stop wasting time and get your online coaching biz off the ground WITHOUT quitting your day job or pulling all-nighters. You CAN do it – it just comes down to dedicating your time to what matters most.
In this episode, I cover:
Sacred hours and how you can implement them in your online coaching business [4:50]
The importance of examining how you spend your time + setting your priorities (and following through on your commitments) [9:30]
EXACTLY where to start if you only have 10 hours/week to spend on your biz [13:05]
How to take photos for your Instagram content – go to my IG @lynettemarieh, scroll through my highlights + click on “IG photos?” [17:05]
What to do with 1.5-3 hours of your week if you’re not in my Fitness Coaching Business Accelerator (FCBA) that will help you grow your biz [19:30]
Why I recommend focusing on prospecting every.single.week (and why this does NOT have to be weird, uncomfortable or cringey) [20:35]
Spending time on program development or handling backend business tasks [25:05]
Taking care of clients + how much time this typically requires [26:30]
Why you CAN work a full-time job as you start your online coaching business (hint: it depends on your willingness to do the work) [27:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today, I’m answering many of the most common questions I get about selling from online coaches, including…
- Should I offer my coaching services for FREE when I’m just starting out?
- What do I do if I don’t have any testimonials or transformations to show?
- Is it REALLY necessary to have an application process in place?
- Do I have to host sales calls, or are there other ways to get leads to convert?
- Should I conceal my online coaching rates or publicize them?
You’ll get my honest, off-the-cuff answers – and I’m betting at least some of what I have to say will surprise you.
DEFINITELY check out this episode if you’re a new or aspiring online coach who’s ready to learn how to make the sales process more fun + effective! If you like what you hear, DM me on Instagram @lynettemarieh – I’d LOVE to hear from you!
In this episode, I cover:
My copywriter’s new copywriting Instagram, @copybyjessica: https://www.instagram.com/copybyjessica/
Coaching for FREE when you’re just getting started as an online coach [4:20]
My advice + recommendations IF you choose to offer free coaching services [8:35]
Selling coaching without social proof or testimonials [11:25]
Using YOUR story to promote + prove the efficacy of your coaching abilities [13:55]
Why I ALWAYS recommend coaches have an application process in place [16:45]
The importance of sales conversations with leads or applicants [19:45]
The truth about sales calls – why they tend to convert well + how they can benefit you AND the client [22:35]
What you can do if hosting sales calls doesn’t align with your schedule (or your ideal clients’ schedules) [30:20]
Concealed coaching rates vs. public coaching rates – which is right for you? [33:45]
Going with your gut when it comes to sharing or concealing your prices [38:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
There’s no way around it: If you want to build or grow your online coaching business, you WILL have to do scary things from time to time.
Although feeling afraid is normal, we can’t let it hold us back (because if we let fear run the show, it will) – and that’s what today’s episode is all about.
I’m outlining the different types of fear many online coaches experience – fear of failure, imposter syndrome, fear of the unknown, fear of judgment or rejection, etc. – and explaining how you can overcome each of them. You’ll learn what I consider the first real “test” of entrepreneurship + how to pass it with flying colors, my perspective on failure, and so much more.
Don’t miss this one if you plan to chase big dreams in 2024! Fear is bound to creep up on you – your success depends on how you handle it.
In this episode, I cover:
Why fear is normal and NOT a sign that you’re incapable of achieving your goals [6:15]
The first real “test” of entrepreneurship: Getting comfortable with feeling fear + going for it anyway [7:45]
Why many people are afraid to start an online coaching business + how to move forward despite the fear [9:30]
The truth about imposter syndrome that might surprise you (hint: I STILL struggle with it after all these years!) [15:25]
What happens if you realize you actually CAN’T do something in your business [20:25]
How to handle + overcome your fear of the unknown as a new entrepreneur [22:25]
Fear of failure or not being “good enough” – and why it’s not necessarily the worst thing ever if you DO end up failing [24:50]
My perspective on failure that I share inside my Fitness Coaching Business Accelerator (FCBA) course hub [28:55]
What my “failure” with ads taught me + why I’m thankful for that experience [32:40]
Overcoming the fear of being judged online (spoiler alert: people will judge you no matter what you do or post!) [33:30]
What happened when I went viral on TikTok + how I handled mean comments [37:20]
The not-so-scary truth about receiving negativity, backlash, etc. on social media [41:00]
Why it doesn’t bother me that I STILL feel scared from time to time after nearly a decade in business [42:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
The 3 things I’m sharing with you today are non-negotiable daily practices in my business because they are truly ESSENTIAL for consistent growth, sales + success.
You’ll learn why you should be posting on social media regularly (yes, I know you’ve heard this before… there’s a very good reason for that, my friend!), the importance of nurturing your leads + generating new leads, and my best advice for taking care of your mental health as an online coach + biz owner.
If you’re serious about making 2024 a highly profitable year for your online coaching business + want to learn EXACTLY how to make that happen, you definitely don’t want to miss this one!
In this episode, I cover:
No. 1: Posting on social media regularly – multiple times a week, EVERY WEEK [5:30]
The importance of showing up online consistently + building authentic relationships with your audience (srsly: don’t expect sales if you’re inconsistent) [9:10]
No. 2: Nurturing your existing leads OR generating new leads [12:55]
Why leads NEED to be nurtured before they purchase from you + examples of how you can do this effectively [14:40]
The challenge of lead generation in 2024 + why you should have 2-3 different avenues for consistent lead generation in your business [17:40]
No. 3: Taking care of my mindset + mental health (hint: this includes fully logging out of work at the end of the day EVERY DAY) [21:00]
Setting boundaries, taking time off + other ways you can care for yourself in biz [23:50]
Why I consider these 3 things 100% non-negotiable (and why you should, too!) [29:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In our FIRST episode of 2024, I’m sharing how you can make this your best year EVER.
This is for you if you’re serious about making positive changes in the new year and want to learn how you can make those changes stick long-term. I’m also sharing why I believe it’s essential to take accountability – for example, if you didn’t reach your goals in 2023, how did YOU + YOUR choices contribute to that outcome? – and how I recommend approaching goal-setting in 2024.
Plus, I’m discussing something toward the end of the episode that might feel a little confronting or triggering – but if you truly want to make this year your best yet, it’s a message you NEED to hear. Remember: Growth doesn’t happen in your comfort zone.
In this episode, I cover:
Why 2023 was a fantastic year for me [5:00]
Taking accountability + understanding what you were responsible for in 2023 [10:50]
Setting specific, measurable goals for 2024 + clearly identifying the work required to achieve those goals [15:30]
Getting in control of your calendar, time + routines (and several examples of how this has worked for me) [19:45]
Learning how to get comfortable handling uncomfortable situations or circumstances (hint: these are often opportunities for growth) [31:40]
The importance of showing up for your goals + actually putting in the work – even when we don’t “feel like it” [37:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In today’s episode, I’m sharing four different ways you may be sabotaging your success as an online coach AND my best advice for overcoming each of them!
You’ll find out how to determine if you struggle with imposter syndrome, all-or-nothing thinking and/or shiny object syndrome, as well as how to know if a lack of knowledge is holding you back. Plus, I’m sharing personal stories about how some of these things have shown up in my life + business (and how I’ve handled them).
If you’re not where you want to be in your online coaching business or aren’t feeling satisfied with your results, DEFINITELY listen to this episode! You might realize you’re stuck in a particular area, but that’s the first step to moving forward.
Remember: You can ALWAYS get unstuck – IF you’re willing to take action + do the work.
In this episode, I cover:
How to know if you have imposter syndrome and why it can hold you back from growing + succeeding as an online coach [5:25]
My experience with imposter syndrome as an online fitness coach and how it impacted me + my business [10:30]
What to remember about imposter syndrome (plus how to overcome it) [12:00]
How shiny object syndrome may show up for you in your online coaching biz and why it can make it impossible to reach your goals [15:10]
Why getting results in business will require you to stay consistent + focused [21:30]
How to determine if you struggle from an all-or-nothing mentality + why that can derail your success in business [25:40]
My best advice for overcoming all-or-nothing thinking (hint: you’ve probably said this to clients who are struggling to stay on track with nutrition + fitness!) [30:05]
Getting stuck in business because you have a lack of knowledge that you’re trying to fill by loading up on freebies [33:25]
Why my business has continued to grow + succeed over the past decade (spoiler alert: it’s because I’ve invested in skilled coaches + mentors) [37:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Even though December may be one of the slower months in the online health + fitness coaching industry, there are still several things you can do RIGHT NOW to set yourself up for success in 2024 – and I’m going over 5 of them in today’s episode!
You’ll learn why I recommend focusing on building stronger relationships with your current audience + leads, the importance of creating your 2024 sales plan (psst… if you missed my last episode on sales plans, go back and check it out!), why you should let your followers know what to expect from you in the new year, and so much more.
I’m also sharing why I firmly believe you should give yourself the gift of rest + relaxation during December + throughout the holiday season – you deserve it, coach!
In this episode, I cover:
No. 1: Focusing on lead generation + providing value to your current audience [5:55]
No. 2: Creating a sales plan + mapping out your 2024 launches [8:05]
No. 3: Building relationships + connecting with your audience + leads [11:50]
No. 4: Letting your audience know what’s coming in early 2024 [16:40]
No. 5: Giving yourself the gift of dedicated rest + downtime during the holidays [19:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Online coaches: If you haven’t already, NOW is the time to create your 2024 sales plan!
Not sure what that means or how to get started? Good news: I’m spelling it out in this episode and explaining exactly how YOU can map out your entire year of sales (which is a really smart idea if you’re interested in staying profitable + hitting your business goals in the new year).
You’ll learn how sales planning can help you with ALL areas of your online coaching business – content creation, lead generation, launching, etc. – and where to begin when you sit down to create your plan. Plus, I’m sharing what to do if the idea of envisioning your year from start to finish feels WAY too overwhelming.
This one’s for you if you’re looking for a way to stay on track, hold yourself accountable and make sure your big dreams ACTUALLY come true in 2024.
In this episode, I cover:
Sales planning: What you’re going to sell + when you’ll sell it [5:55]
Examples illustrating why sales planning is important + helpful when it comes to content creation, lead generation, building a marketing runway, launching, etc. [6:50]
How sales planning can keep you on track to hit your business goals (and stay profitable) throughout the year [10:00]
What I tell my clients to do when they’re preparing to map out their sales plan and an example of what this looks like in my business [13:00]
Starting with your most lucrative offer + determining where your launches fit into a yearlong sales plan [16:15]
How creating a sales plan can hold you accountable, give you direction + stay ahead of cash flow problems [17:45]
What to do if envisioning your entire year feels too daunting or overwhelming [19:45]
Why trial and error is part of the process when it comes to creating realistic, achievable sales + income goals [21:00]
The importance of understanding what it actually takes to make your goals come to fruition (and including those tasks in your sales plan) [22:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
If you’ve had a launch that didn’t perform how you’d hoped it would (or want to make sure your future launches are as successful as possible), you’re in the right place.
I’m sharing what MOST people get wrong in their launches and how to fix those mistakes going forward. You’ll learn why building a marketing runway is critical, how to ensure your offer is desirable + marketable, what consistency REALLY looks like during a launch, and so much more.
After listening to this episode, you’ll walk away with several tangible takeaways to make your next launch smoother, more profitable and way more fun.
PS: Looking for additional support as you’re assessing + reviewing your launches? DM me on Instagram @lynettemarieh to get my FREE Post-Launch Debrief Guide (this highly valuable resource is normally reserved for my clients, but I’m feeling generous)!
In this episode, I cover:
What to examine + consider when you’re trying to determine the REAL reasons your launch flopped [5:25]
Not having enough audience members OR lacking enough qualified leads [8:05]
Why you need to build a solid, effective marketing runway BEFORE your launch (and how to create that runway) [10:40]
What happens when your offer is vague, doesn’t provide a clear-cut solution or doesn’t make sense for your target audience [16:15]
The importance of consistency in your launch efforts – showing up on social media, connecting with leads, etc. [23:45]
Creating a sense of urgency or giving people a reason to buy NOW vs. later [28:40]
How I help my clients evaluate their launches and why the post-launch debrief is so essential to their future success [31:00]
Why my launches are typically very successful + profitable (hint: it definitely doesn’t happen by chance) [32:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
To celebrate the 100th episode of The Best Coach Ever Podcast (!!!), I’m sharing my top takeaways from the past almost DECADE that I’ve been a business owner.
I’m taking you back to my early days as an entrepreneur and sharing what I’ve learned along the way + the “secret” I live by that has brought me to where I am today – a 32-year-old online business coach with a 7-figure business.
You’ll learn how I started my online fitness coaching business, why I hired my first business coach (and the results she helped me get), how I’ve navigated hard + scary decisions as a business owner, what I’m most proud of, and SO MUCH MORE.
Buckle up – this episode is a WILD ride down memory lane, and I can almost guarantee you’ll walk away feeling inspired, motivated and confident that YOU have what it takes to make your big dreams come true, too.
In this episode, I cover:
What my life looked like in 2012-2013 [4:50]
Getting into health + fitness, posting my journey on Instagram and getting curious about becoming a personal trainer [8:50]
Deciding to pursue my fitness coaching dreams in 2014 [14:15]
Prepping for + competing in a bodybuilding competition in 2015 and how this experience impacted me/my life [17:20]
Hiring an online fitness coach to help me prepare for my bodybuilding show [20:30]
Starting my online fitness coaching business in June 2015 [22:20]
What happened when Instagram stopped showing all of my content to my followers + how this changed my business in 2017 [27:10]
Struggling to make sales, fearing the end of my business and making the TERRIFYING decision to work with a business coach in early 2018 [33:15]
The results I saw after just 60 days in my first business coach’s program [39:25]
What happened after I hired the cheaper alternative to the business coach I actually wanted to work with (plus, what I learned in the process) [42:10]
Creating, marketing + launching Balance & Thrive, my FIRST group coaching offer that became what I was known for [45:05]
Becoming obsessed with launch + sales strategy and online marketing [49:10]
Applying to work with a new business coach to help me scale my business – and realizing the investment was $50k [52:30]
What I am most proud of + grateful for when I reflect on my business journey [57:30]
How hiring the $50k business coach in July 2019 changed everything for me [1:01:25]
Running ads, hiring an ads manager in the spring of 2022 and how this has paid off for me [1:02:50]
Why making scary, uncomfortable decisions (like hiring my current business coach) is a HUGE reason I’m where I am today [1:04:05]
Leaving fitness coaching behind + going ALL IN on business coaching in 2021 [1:07:15]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Want to make six figures in 2024 as an online health + wellness coach? Here’s EXACTLY how you’re gonna do it – seriously.
Yep, that’s right. In this episode, I’m giving you a no-brainer game plan that you can start implementing RIGHT AWAY to hit – or exceed – the six-figure mark (remember: if you want to make sales in 2-3 months, you’ve gotta start putting in the work NOW).
You’ll learn what I recommend you spend the rest of this year and the early part of 2024 focusing on, the best time to launch your 1:1 coaching offer and what to do when you’ve filled those seats, and how the math for a six-figure year breaks down per month.
And before you say it – YES, this is easier said than done, but it is SO doable… especially if you follow my advice.
In this episode, I cover:
A quick recap of my Black Friday offers: http://blackfridaywithlynette.com [4:35]
What I recommend you do in December of this year as an online health + wellness coach (other than celebrating the holidays, obviously!) [7:35]
Growing + nurturing your social media audience in December as well as throughout January + February 2024 [11:20]
The reasons January isn’t necessarily the best time to launch a coaching program, particularly in the health + wellness space [12:25]
Why it’s ESSENTIAL to know your ideal clients, make content for them, and build a deep level of trust with them [14:30]
What I recommend new online coaches focus on creating + selling in early 2024 (and how to actually make it happen) [15:50]
Putting ALL of your effort into booking out your 1:1 coaching offer [19:45]
Your next move after filling your 1:1 coaching roster for the foreseeable future [22:10]
How to ensure your group coaching offer doesn’t cannibalize your 1:1 program [24:25]
The math behind your six-figure 2024 [26:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Lots of online health + wellness coaches aspire to generate passive income – but what does that REALLY require? And is it the best option for newbie coaches?
I’m answering those questions (and more) today and sharing my recommendations for coaches who have their sights set on adding passive products to their offer suite now or in the future.
You’ll find out what I suggest coaches focus on when creating passive offers, the best way to boost sales on social media when selling digital products, what I encourage NEW coaches to do when building their businesses, and much more.
In this episode, I cover:
Examples of passive (and semi-passive) income sources in the online health + wellness space [5:40]
Why general courses without live coaching, customization or accountability may not sell very well [7:35]
The problem with selling low-ticket workout plans, meal plans, recipe guides, etc [10:40]
The risks you take when you offer a low-cost health + wellness membership [15:00]
What to do if you want a passive income source to generate more money (hint: you’ll have to SPEND some money here) [19:10]
Why I recommend selling + growing organically and offering 1:1 coaching when starting your online coaching biz [23:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Black Friday is almost here – are you ready, coach? If not, no worries. I’ve got you.
This episode is all about how to approach Black Friday from a sales + marketing perspective (spoiler alert: it’s VERY different from what I typically recommend!).
Plus, I’m giving you an early sneak peek into what I am selling for Black Friday, plus the prices for each offer – you’re finding out before ANYONE else!
In this episode, I cover:
What to expect from buyers on Black Friday + what they’re looking for [5:45]
Why I recommend online coaches take a VERY different approach to Black Friday than they do during other times of the year [7:00]
What online health + wellness coaches should – and should NOT – sell for Black Friday (and how much to charge for each of your offers) [11:50]
The danger of offering 1:1 coaching services at a heavily discounted rate [15:15]
When to start marketing + selling your Black Friday offers [16:55]
What I am selling for Black Friday + the discounts I’m offering [18:05]
How to get ALL of my Black Friday deals in a bundle at an even steeper discount (hint: my Instagram DMs are open) [26:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today’s episode is for anyone who struggles to post consistently on social media – you know, that thing you kinda [definitely] need to do if you have an online business and want to attract clients?
Good news: I’m giving you FULL permission to lower the bar for yourself (yep, for real)… but in order to do that, you’ll need to leave your perfectionism + all-or-nothing thinking at the door.
Tune in to learn why your super high expectations are actually holding you back rather than setting you up for success, why vanity metrics truly do NOT matter, and what I recommend my clients do when they’re in a content creation slump or feel stuck. Plus, you’ll find out what I do when creating content + posting on social media feels challenging or overwhelming (hint: Cs get degrees, baby!).
In this episode, I cover:
How one of my Wellness CEO Mastermind clients inspired this episode [5:05]
The ways your perfectionism and all-or-nothing mindset are sabotaging you + your online coaching business [8:45]
Why you may need to lower the bar to start gaining momentum and get CONSISTENT with content creation/posting on social media [14:35]
Changing the way you measure success on Instagram (spoiler alert: you’ve gotta get used to people lurking rather than engaging) [17:35]
The importance of not letting discouragement over vanity metrics slow you down – even when you think your posts aren’t “doing anything” [22:05]
What I do when I’m not feeling super creative or inspired and content creation feels challenging, overwhelming or draining [23:35]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Spoiler alert: This episode is PACKED with incredibly valuable, can’t-afford-to-miss information – especially if you want to be a successful online coach.
I’m sharing the six things I’d do if I started an online coaching biz TODAY, plus a bonus tip. You’ll find out why niching down is more important than ever, the many reasons I recommend getting on camera every chance you get, what I believe is 100% non-negotiable if you want to be successful (and why I regret not doing it sooner), and so much more.
Don’t sleep on this one, y’all. This is literally the advice I’d follow if I launched a new online coaching business in 2023 – and you’re getting it ALL in this episode.
In this episode, I cover:
No. 1: Why I recommend newbie coaches niche down early on + MY experience choosing a coach because she was so niched down [6:05]
No. 2: The importance of focusing on TARGET AUDIENCE growth on Instagram (and exactly how to make that happen) [13:25]
No. 3: Consistently creating TONS of free, highly valuable content for your followers – free resources, free challenges, etc. [17:55]
BONUS TIP: Keep your mindset in check and be prepared to make your way through the inevitable discouragement (hint: this is ESSENTIAL for success) [21:35]
No. 4: Why I believe you should get on camera every chance you get – Instagram Stories, Reels, TikTok, YouTube, etc. [23:45]
No. 5: Creating micro-solution, polarizing, inspirational + lifestyle content to help grow your brand QUICKLY + draw your ideal clients closer to you [27:05]
No. 6: Hiring a business coach to help you maximize your potential + set you up for long-term, SUSTAINABLE success [35:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
If you want people to FIND YOU on Instagram, FOLLOW YOU (and binge your content), and ultimately HIRE YOU, this episode is 100% for you!
I’m sharing the six ESSENTIAL things you should do when optimizing your Instagram profile to help ensure you’re not missing out on new followers, leads and clients.
You’ll get my best advice for choosing the right username and profile photo, creating a highly searchable name and title, writing a strong Instagram bio (hint: it should 100% include a positioning statement), effectively demonstrating your authority and expertise, and so much more.
In this episode, I cover:
The truth about where I am creatively – and what I’m doing to work through it [3:00]
What to consider when choosing your Instagram username and profile picture [8:10]
Why your name and title should be highly searchable on Instagram [11:45]
Tips for strengthening and enhancing your Instagram bio (plus: why I STILL recommend including an “I help” statement) [13:55]
The importance of a ~link in bio~ that directs people where you want them to go WITHOUT overwhelming them [18:30]
Curating your Instagram highlights so new followers can “binge” your content and learn more about who you are, what you offer, etc. [21:25]
How to boost your feed’s value (aka making sure your content will connect with and demonstrate value to your ideal clients) [26:45]
Where your focus should be when creating content and updating your IG profile [29:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Before I was an online coach, I started four businesses that ultimately ended in FAILURE – and today, I’m telling you why none of them worked out and what I learned from the experiences.
You’ll find out what I believe is the kiss of death in business (this might surprise you), how refusing to get help can destroy your dreams before they even have a CHANCE to come true, and what can happen when you let imposter syndrome take over.
This episode is for you if you’re looking for a sign to keep pursuing your online coaching business – or to start again if you’ve failed. Because no matter what you’ve been told, the truth is: It’s not too late, you’re not too old, and you CAN succeed.
In this episode, I cover:
The Instagram post that inspired this episode: http://bit.ly/3rgl7EQ
My first business, which I launched in high school [6:20]
What can happen when you don’t go all in on your business (hint: I believe THIS is the kiss of death in the business world) [8:40]
My fashion blogging business that I began pursuing in 2012 [10:40]
Why my fashion blog didn’t work out for me – and how I see online coaches making the same mistake in their businesses [14:40]
What can happen to your coaching business when you have a roadmap to follow, know the exact steps to take and have strong support [16:40]
The real estate business I tried to build [19:25]
How imposter syndrome stopped me from achieving success as a realtor [22:20]
What I’ve noticed about why coaching businesses fail – the REAL reasons [24:35]
Why my network marketing business didn’t pan out [25:40]
What happened when I started my online fitness coaching business in 2015 and why I was successful [29:10]
The No. 1 reason I believe I am where I am today as an online business coach (and what I see in others who are successful) [34:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Can’t figure out what to post on social media? Struggling with writer’s block? Tired of feeling overwhelmed + scattered when you sit down to create content? Good news, friend: This episode is for YOU.
Today, I’m sharing EXACTLY how I generate content ideas as well as a few [potentially controversial] tips that will help ensure you’re posting regularly + staying at the forefront of your ideal clients’ minds.
If you’ve ever wondered how I stay so consistent on social media, you definitely don’t want to miss this one. You’ll discover how + where I find inspiration, what I do when I’m feeling stuck creatively, my trick for getting started + building forward momentum when writing isn’t going well, and so much more.
In this episode, I cover:
Content strategy vs. sourcing content ideas [5:20]
The importance of batching content rather than trying to create new posts daily [6:45]
Scaling back on Instagram Feed posts to stay consistent [8:30]
Why I recommend creating a running list of your ideal clients’ attributes and pain + pleasure points [10:40]
How you can use client check-ins + applications and conversations with leads to generate content ideas [13:30]
Beating writer’s block by talking out your ideas out loud – either with someone you trust or yourself [16:15]
A prompt for generating content ideas: “At this point in the day, what has my ideal client already struggled with?” [19:15]
Why it’s perfectly fine to reuse or repurpose content you’ve already posted [22:15]
Taking the pressure OFF and being willing to create (and post) C+ content [26:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Without a doubt, this is one of THE MOST IMPORTANT episodes I’ve ever recorded.
That’s because what I’m sharing will help you recognize what has REALLY been holding you back from reaching your business goals (hint: the call is coming from inside the house, my friend).
This is for you if you’re ready for a reality check and a little tough love. Chances are you already know what you NEED to do to make your dreams come true, but you’re not taking the appropriate actions due to your limiting beliefs + the stories you keep telling yourself – and only YOU can change that.
Tune in to learn how to identify + dismantle your limiting beliefs, why mindset work is absolutely not “woo-woo” (and why it’s 100% ESSENTIAL for getting the results you want), and the many reasons you should start assuming your success in business is inevitable.
In this episode, I cover:
Limiting beliefs – what they are + how they can impact us [5:05]
How I saw limiting beliefs show up in my fitness coaching clients + how it impacted their results [6:05]
A personal example that illustrates how the stories we tell ourselves can hold us back + lead to self-sabotage [7:45]
How I shifted my mindset to get the results I’d always wanted on my health + wellness journey [12:20]
The ways my limiting beliefs hindered me professionally + financially [13:50]
What happened when I started to change my mindset around money + my ability to make a lot of it [17:30]
Why changing your beliefs is essential if you want to change your ACTIONS [18:10]
Dismantling the “evidence” that your limiting beliefs are true [19:20]
The MASSIVE role your beliefs (including subconscious beliefs) play in determining your outcomes [23:00]
What to do if you’re struggling to believe success is possible for you [24:05]
How I’m “brainwashing” myself to create the life + business I want – and how YOU can do the same [25:50]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Heads up: This episode is probably going to ruffle some feathers, but that’s okay because I KNOW there are people out there who need to hear this.
Today I’m answering a question I get asked A LOT: “Do I need to get a certification or a degree to become an online health + fitness coach?” – and what I have to say might surprise you.
You’ll learn what I discovered when I became a certified personal trainer, why it’s NEVER mattered that I don’t have a marketing or business degree as a business coach, what I’ve noticed about most aspiring health + wellness coaches, and what I truly believe is necessary for those who want to coach + help others.
Listen with an open mind (please + thank you), and if you needed this message, don’t hesitate to reach out to me on Instagram @lynettemarieh!
In this episode, I cover:
The reality that there’s a LOT of confusion regarding what a “qualified” health + fitness coach actually is [2:35]
What many people in the health + wellness space say someone needs to become a coach – and why I don’t necessarily agree [4:20]
What I’ve frequently noticed about aspiring health + fitness coaches vs. those with degrees + certifications [8:45]
Why you don’t have to know EVERYTHING about a particular subject to help people and be a good (or even a great) coach [10:00]
How I handle client requests/questions that I am not qualified to answer or assist with as they are beyond my scope [12:05]
What I believe you truly NEED in order to become a health + fitness coach (particularly if you want to work with beginner-level clients) [13:25]
Why it’s never mattered that I didn’t go to college for business, marketing, etc. and have zero degrees or certifications [16:20]
Why I will NEVER discourage someone from furthering their education [17:15]
My answer to the question, “Do I need to be certified to be an online coach?” [18:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
If you think social media is toxic or you feel like it’s detrimental to your mental health, you NEED to listen to this episode – especially if you’re an online coach.
Because here’s the undeniable truth: Social media is THE BEST, most effective way to market your programs and services… and if you’re not creating content + posting regularly, you’re definitely missing out on sales.
Fortunately, even if you currently have a negative or unhealthy relationship with social media, you CAN turn it around – and that’s what today’s episode is all about. You’ll learn how to set boundaries that protect you from endless scrolling + comparing yourself to others, along with essential mindset shifts to help you overcome your fears, doubts + insecurities so social media becomes fun (and stress-free) again.
Plus, I’m sharing how my feelings regarding social media have evolved over time, why I FULLY support being completely delusional on Instagram, and the many reasons I don’t care about engagement anymore (hint: it truly doesn’t matter).
In this episode, I cover:
Why you NEED to listen to this episode if you’re an online coach (or want to become one) who struggles with social media [4:00]
My formerly unhealthy relationship with social media and how it’s evolved [5:05]
Why it’s essential to understand + believe that your relationship with social media CAN change [8:10]
Setting time boundaries with your social media use/consumption and intentionally increasing mindfulness [11:40]
The benefits of turning OFF all social media notifications on your phone [17:30]
Limiting scrolling and how I’ve curated my personal Instagram + TikTok accounts to include only fun, feel-good content [20:35]
What happened when I constantly compared myself to other coaches + creators on social media in the past [22:05]
Why hate-following is actually VERY harmful to your mental health [25:15]
Ruthlessly clearing out the people I follow on Instagram [27:00]
Changing my perception of other people’s behavior on social media [29:45]
How cancel culture + the desire for privacy is impacting social media engagement and why we need to adjust our expectations [32:40]
Why a lack of comments, likes, etc. doesn’t necessarily mean your content isn’t landing or that no one cares [34:55]
Getting delusional on Instagram, why it works so well for me and how it can 100% work for YOU [37:50]
Why I no longer care about engagement on Instagram and how that has helped my business grow [40:45]
The bottom line: If you want a better, healthier relationship with social media, you have to do the work [42:55]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
1:1 coaching should be the FIRST offer you sell as an online health + wellness coach, and in this episode, I’m explaining why that’s 100% true – signed, a 7-figure online coach who’s been in the industry for 8+ years.
In this short + sweet episode, you’ll learn why high-ticket private coaching offers are ideal if you want to make the most money in the fastest, most efficient way (think: $3-5k in just a few months) – WITHOUT paying significant up-front costs or having a massive social media following.
Be sure to listen all the way to the end because I’m giving you a sneak peek into my brand new offer that’s launching VERY soon. Hint: It’s exactly what you need if you’re looking to develop an irresistible, high-ticket 1:1 coaching program that yields incredible transformations + you’re PROUD to sell.
In this episode, I cover:
Why low-ticket offers like e-books and workout guides should NOT be the first thing you try to sell as an online coach [6:50]
How selling high-ticket 1:1 coaching spots results in $$$ QUICKLY (and requires FAR fewer people to buy in) [12:45]
What I teach my clients inside my Fitness Coaching Business Accelerator and the results they get after building + selling an amazing 1:1 program [15:20]
How I scaled my online health + fitness coaching business to 6 figures by only selling 1:1 coaching [16:25]
The many reasons why selling a low-ticket offer can actually be MORE challenging than selling a high-ticket offer [16:55]
Why developing an incredible 1:1 coaching offer is the best way to go full-time (making ~3-5k/month or more) as an online coach [18:05]
My new offer that will teach you EXACTLY how to build a high-ticket, highly transformative 1:1 coaching program [19:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today I’m sitting down with my business manager, Katelyn Hamilton (on Instagram @katelynehamilton: https://www.instagram.com/katelynehamilton/), an online business manager + high-level strategy coach who manages MY business!
During this episode, Katelyn and I discuss the importance of creating clarity in your business, streamlining tasks + building out processes, and doing the “unsexy” work that REALLY moves your business forward. Plus, we dive into the many ways she has helped my business grow + thrive (and why these strategic changes have made a MASSIVE difference in my sales!).
Katelyn also shares how business owners at ANY level can become more organized and take aligned action to reach their goals. You’ll walk away feeling empowered to take YOUR biz to the next level – and you’ll know exactly where to start.
In this episode, Katelyn and I cover:
Katelyn’s role in my business and how she has helped it grow + thrive by adding structure + systems [2:25]
How Katelyn strategically deconstructed my business in order to make it more successful [6:40]
Why having an online business manager (OBM) allows me to do what I really want to do as a coach + biz owner [10:00]
How a task management system can help biz owners reduce overwhelm, stay accountable + consistent and accomplish their goals [12:30]
The importance of creating a streamlined business that aligns with future plans and aspirations – especially if you want to scale [18:40]
Why becoming a successful, profitable online service provider or coach requires you to do the “unsexy” or behind-the-scenes work [21:40]
Katelyn’s perspective on what new coaches (or coaches looking to hit 6 figures) should focus on + implement [26:25]
How your clients’ experiences improve when you have standard operating procedures, automations and streamlined processes [31:05]
The ways an organized, optimized project management system like Asana can help coaches maximize their time [32:30]
How new or less-experienced coaches can work toward hiring an OBM or team members, like a virtual assistant [39:15]
My first hires and how my team has expanded as my business has grown [42:30]
Why slow, sustainable growth is KEY to long-term success + building a biz that works FOR you (and doesn’t burn you out) [44:00]
What the typical day-to-day experience is inside my business now and the positive impact long-term team members can have [49:40]
Katelyn’s No.1 piece of advice for someone looking to scale their business – and why I absolutely love it [55:15]
What Katelyn is available for at the moment and how to get in touch with her [1:01:10]
Katelyn’s Instagram: https://www.instagram.com/katelynehamilton/
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
A strong, robust brand is ESSENTIAL for getting clients in the online coaching space – without one, you’re setting yourself up for failure (in other words: you WILL lose out on clients to other coaches who have built their brands).
If you’re thinking, “OMG, I’m a coach and I’ve never even thought about my brand,” don’t panic – after you listen to this episode, you’ll know EXACTLY what to do to cultivate + grow a brand that accurately reflects who you are + what you stand for.
Along with sharing a peek behind the curtain into how I’ve created MY brand over the past several years, I’m also helping you avoid common mistakes that many coaches make as they work to establish and refine their brands.
Looking for additional assistance with leveling up your brand (and your income)? A few seats are open in The Wellness CEO Mastermind, my 6-month program for established online health, fitness + wellness coaches ready to scale to $10k+ months. Scroll down to the end of the show notes for the link, or DM me on Instagram @lynettemarieh if you’re interested – I’d LOVE to tell you more about it!
In this episode, I cover:
The difference between your business and your brand [4:10]
Why building a strong, deliberate brand will help you grow your lead pool and get more clients as an online coach [6:00]
Your brand’s function as the personality of your business [9:15]
What holds people back from creating or growing their brand on social media [10:45]
The advice I gave a former client to help her strengthen her brand (and how I applied this advice in the past) [13:50]
Why the elements that make up your brand don’t have to be cool or unique [18:00]
Feedback from my clients regarding why they chose me as a coach and why it reinforced what I know to be true about branding [19:25]
The danger of trying to create a more user-friendly version of yourself as you develop a brand personality [22:05]
Creating a brand that embraces who you are + your values so it can reflect back upon your business and attract the RIGHT people [24:25]
Why I believe developing an authentic, powerful brand is THE way to edge out your competition in the online coaching space [26:30]
What to do if you are ready to strategically grow your brand + scale your coaching biz to $10k+ months [29:55]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Wanna hit $10k months in your online coaching business? You’re in the right place.
Today, I’m sharing 5 of the steps I teach inside my Wellness CEO Mastermind that help my clients CONSISTENTLY hit $10k months – and no, it has NOTHING to do with the size of your Instagram following.
You’ll find out why elevating your brand, positioning + visibility is crucial for boosting your income, the MANY benefits of creating a second scalable offer, the importance of solidifying + optimizing your sales process + sales plan, and so much more.
If any of what you hear in this episode resonates and you’re ready to expedite your results (and say hello to $10k months), send me a DM on Instagram @lynettemarieh – I may have something PERFECT for you.
In this episode, I cover:
Leveling up your brand, positioning + visibility (and what this REALLY means) [5:10]
Why it’s essential to understand that you have a brand AND a business [8:10]
How your positioning can help you make more money as an online coach [9:30]
Ways to increase your visibility online so you can get more attention + clients [14:35]
Raising your rates for your online coaching services (including my opinion on the range in which your rates should fall) [15:30]
Creating a second scalable offer once your FIRST offer is optimized + selling [19:30]
The importance of having a product suite in your online coaching business [22:40]
How a strategically-structured product suite can result in repeat customers [25:35]
Why you should solidify + optimize your sales process + sales plan instead of running your business in a sporadic, random way [27:20]
What to do if you KNOW you need to do some – or ALL – of the things I outlined in this episode [30:50]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Many online coaches get stuck in a feast + famine cycle – aka experiencing major peaks + valleys in sales (and monthly income) – but it IS possible to get out of this trap and build consistency, predictability + security in your business.
Today, I’m explaining why you may be in this cycle and what it takes to escape it. You’ll learn why consistency with social media + sales efforts is non-negotiable, how you might be getting in your own way, and why strategic sales processes or systems are ESSENTIAL for my higher-level clients and me.
Interested in chatting more about sales and how YOU can break free of the feast + famine cycle? Send me a DM on Instagram @lynettemarieh – I’d love to hear from you!
In this episode, I cover:
How the feast + famine cycle can play out in business [3:50]
Why peaks and valleys in your sales are normal, to an extent (and how this shows up in the health + fitness coaching space) [6:10]
What you may be doing on social media that’s leading to an inconsistency in sales or seasons of feast + famine in your business [8:30]
How to use Instagram to keep leads + clients coming into your world consistently [11:15]
Why you should still prioritize creating + posting social media content if you’re in the feast part of the cycle [13:50]
How being inconsistent with your sales efforts can lead to a season of famine [15:20]
Strategic sales processes or systems and how they can help you get OUT of the feast + famine cycle [18:40]
Why I put a major focus on helping my clients with their sales processes + plans inside The Wellness CEO Mastermind [22:55]
What you can do right now to create more consistency, predictability + security in your business + income [25:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today, I’m diving into the exact types of social media content that are “working” for me + my clients – what’s helping us get attention online, the content that’s converting well, and what today’s consumers REALLY want to see when they’re scrolling through their feeds.
You’ll find out why authenticity is more important than ever before (and is basically required at this point), what to do to help ensure your ideal clients don’t scroll right past you, and what NOT to do in your marketing if you want to be successful in the online space.
Plus, I’m sharing what MY clients say has helped them choose to work with me vs. other coaches they’ve seen on Instagram – you might be surprised by their responses!
In this episode, I cover:
Why getting attention online is different now vs. 2-3 years ago [4:45]
Your first job [on social media] as a coach looking to get clients online [6:15]
The content you should create to get YOUR ideal clients to notice you [7:40]
What to ask yourself about the content you’ve been creating lately [9:05]
How to adjust the language in your content to be more impactful + resonate more deeply with your target audience [10:35]
Social media content currently performing + converting especially well [13:40]
Why I’m NOT afraid to give “too much” value away for free [15:50]
The magic that happens when you show your audience who you truly are [17:25]
What my clients say about why they chose to work with ME vs. other coaches (and what this can teach YOU as you’re marketing your programs) [19:15]
How to show up more authentically + show your REAL self online [21:00]
Overcoming the fear of putting yourself FULLY out there on social media [23:05]
Why you don’t need to worry about being “cool” or interesting [24:35]
Protecting your privacy while also showing the heart of who you are online [25:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Wondering what to do when your clients aren’t showing up + doing the work – or if they ARE showing up, they’re only giving about 50% (and, as a result, they’re not getting the results they’d hoped for)? Welcome to showbiz, baby! This episode is for you.
Today, I’m sharing how I handled unmotivated or ghosting clients when I was a fitness coach and providing insight into how you can approach your clients who are either falling off the wagon or have completely checked out.
You’ll get my best advice for reconnecting with clients in a kind, nonjudgmental way and supporting them by meeting them where they are – not where you want them to be (hint: trying to force someone into compliance is NOT the vibe).
In this episode, I cover:
Why having unmotivated clients (or clients who ghost) is FAR from uncommon in the coaching world [4:45]
My experience with coaches – which has included periods of low motivation – and why it’s never been their fault [6:00]
How the summertime can impact clients’ motivation and behavior [9:25]
Not taking client behavior personally [11:30]
Understanding that your job as a coach is actually NOT to “make” your clients do anything [13:05]
Where to start when you notice a client is falling off their plan [14:40]
How I handled late/missing client check-ins when I was a fitness coach [16:05]
My approach when it’s clear a client isn’t feeling motivated [17:20]
Shifting the goal from results to remotivation – helping clients regain confidence and feel like winners again [20:30]
What to do as a coach when a client is completely checked out and refusing to engage with you/the program [23:20]
The truth that no matter how great of a coach you are, you WILL have clients who ghost or lose motivation [27:35]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today I’m sharing what I consider to be the KEY to my success as someone who has built a 7-figure online coaching business from scratch – and no, it’s not simply understanding sales, marketing + business strategy (although that stuff certainly helps).
Listen to this episode to find out what has really allowed me to grow into the coach + business owner I am today. You’ll find out how YOU can access my secret sauce, too – that’s right, it’s available to EVERYONE – as well as what you’ll have to leave behind if you choose to move forward on this path.
Do yourself a favor and listen to this one, coach. It could change your entire life.
In this episode, I cover:
What I believe is the secret to my success as a business owner + online coach [5:10]
Putting myself in the least likely position to fail and the mindset shift I made around failure that changed EVERYTHING for me [6:55]
The questions I asked myself that resulted in me taking the HUGE risk that I consider the turning point in my business [10:40]
Deciding that my business WILL work for me and acting on that decision [11:55]
What I know to be true about EVERY successful coach I’ve crossed paths with [13:30]
How my first business coaching investment helped me get where I am today [14:40]
What my personal weight loss journey has taught me about what it REALLY takes to make progress and accomplish your goals [15:30]
The moment at the end of 2022 when I realized why I was winning in my business but losing in my health + wellness journey [20:20]
Why having “skin in the game” + support WORKS [23:00]
The truth about why you’re not getting the results you want in your business [24:50]
How saying “no” to coaching = a major risk [25:45]
The attitude + beliefs I embody every time I make a scary investment/decision in my business [26:50]
Why I’m such a big believer in the life-changing power of coaches [28:45]
My message to YOU if you’re thinking of hiring a coach [30:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today I’m sitting down with Jess Marshall (@courageous_woman_wellness on Instagram: https://www.instagram.com/courageous_woman_wellness/), a women’s hormone health coach who specializes in helping busy women reach their health + wellness goals in realistic, sustainable ways.
Jess has been through my Fitness Coaching Business Accelerator and my Wellness CEO Mastermind (fun fact: she was VERY pregnant during the mastermind!), and to say she’s an inspiration is a MASSIVE understatement.
During this episode, we discuss hormone health – Jess’ specialty – as well as blood sugar regulation, anxiety management, cycle syncing and MUCH more. You’ll walk away with a clear understanding of how you can begin supporting YOUR hormone health and start feeling better + more energized while also avoiding burnout!
In this episode, Jess and I cover:
Jess’ background + how she helps women as a coach [2:55]
How Jess has worked with me via my programs in the past [5:45]
Jess’ transition to her current role as a women’s hormone health coach and how her personal journey continues to inspire her professionally [7:35]
My theory that ALL women in their 20s + 30s eventually take a serious interest in their hormones and how my own hormone health journey began [11:45]
The work Jess typically does with her clients and the most common areas they need help with (plus: why eating a balanced breakfast matters) [16:25]
Why Jess recommends NOT consuming caffeine without food in your system [21:45]
What an overconsumption of caffeine can result in or lead to in women [25:05]
Cycle syncing – what it is, how you may feel/what you may notice during different parts of your menstrual cycle, and why being aware of your cycle is essential [28:25]
What made me realize I needed to change my lifestyle/habits to better serve me + my overall health and how shifting my approach continues to benefit me [40:50]
How hustle culture can harm us and why it’s important to set your business up to work for + support YOU and allow you to find a healthy balance [44:50]
Where to find Jess online (including her FREE FB community: Courageous Woman Wellness) and how you can work with her [50:55]
Jess’ offers: https://linktr.ee/CourageousWomanWellness
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Online coaches, niching down isn’t just important or a “good idea” – it’s 100% ESSENTIAL for your success.
Today I’m explaining why that is, along with simple, actionable steps you can take to identify your niche and attract the people you want to help. You’ll find out why narrowing your focus and speaking to a very specific audience can actually make you MORE visible online than ever before – and make your sales skyrocket.
PS: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogram.com) is currently open for enrollment… and there’s an incredible bonus available for a VERY limited time that you’ll DEFINITELY want to take advantage of. Questions? DM me on Instagram @lynettemarieh!
In this episode, I cover:
What I mean by “niching down” and how I define my specific niche as a business coach [3:40]
Why I believe niching down is a MUST if you want to attract clients + make sales as an online coach [5:40]
How choosing a niche can actually help you be MORE visible online + get MORE attention [8:00]
The problem with being a “general” fitness coach when it comes to marketing + creating content that deeply resonates with people [10:10]
What creating content for a SPECIFIC type of person (and offering a SPECIFIC solution) can do for you + your business [13:10]
How niching down makes content creation much easier [15:00]
Choosing a niche: Narrowing down EXACTLY who you want to serve + the problems you want to solve [16:40]
Questions to ask yourself as you choose your niche + identify ideal clients [20:25]
The ways niching down helps you become irresistible to the RIGHT people [22:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
New or aspiring online health and fitness coaches, this is for YOU!
Today I’m sharing the 5 top mistakes I see new coaches make when they’re getting started – something I have TONS of experience with as a business coach. Fun fact: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogram.com) is DESIGNED for newbie coaches who want to get their businesses off the ground (and has helped SO MANY women achieve major success after starting from scratch).
If you’re looking to bypass the time-wasting mistakes that will only hold you back from starting + growing YOUR online coaching biz, definitely give this episode a listen.
You’ll find out why niching down is 100% necessary, why I do NOT recommend offering your services for free (or super cheap – yes, even in the beginning), what can happen if you try to launch WITHOUT a sales + marketing strategy, and more!
In this episode, I cover:
Mistake 1: Worrying too much about the legal or backend part of your online coaching business [4:45]
What I recommend you do FIRST rather than filing an LLC or creating a website [7:45]
Mistake 2: Not niching down as an online coach [12:30]
The many reasons niching down is NOT scary and can truly TRANSFORM your business [15:25]
Why I believe niching down DEEPLY is essential in today’s marketplace [17:55]
Mistake 3: Offering free or very cheap coaching in exchange for “social proof” [18:50]
What can happen to YOU as a coach when you offer your services for free or a heavily discounted rate [21:05]
Why a beta launch may work for you as a new coach [21:40]
Mistake 4: Building zero marketing runway and having no launch strategy [22:45]
How a solid strategy can absolutely turn a launch around (and make your sales skyrocket) [25:15]
Why I believe ALL health + wellness coaches should hire a business coach [26:25]
Mistake 5: Refusing to learn/apply sales + marketing principles [28:10]
What it REALLY takes to stand out – and get clients – as an online coach [30:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
This episode is 100% for you if you’re an online coach who’s struggling to sell their programs + services and is looking for simple solutions that WORK (and can be applied right away).
Today, I’m shining a light on the 5 main reasons your offer isn’t selling and debunking the myth that a bigger audience = more sales.
You’ll find out why niching down + showing up as a true expert is more essential than ever, how to create a clear marketing argument, why you MUST prove the true value of your offer if you want to sell, and MUCH more.
Ready to find out what it really takes to stand out + SELL in today’s marketplace? Let’s dive in.
In this episode, I cover:
Why MOST people are struggling to sell (hint: it’s NOT because your audience is too small) [5:20]
The importance of promoting and pitching your offer OFTEN + CLEARLY on social media if you want to make sales [8:05]
How to determine if you are promoting your services in a way that will help you get clients [10:10]
Why you need the RIGHT people in your audience (and how to attract them) [11:50]
The reality that sales will suffer – or be nonexistent – if your audience doesn’t view you as a trusted authority figure [15:40]
What can happen when your messaging or marketing argument aren’t clear, cohesive or enticing enough [20:10]
Why niching down and showcasing/demonstrating your expertise is ESSENTIAL for success as an online coach [22:40]
Delivering your marketing argument with confidence [25:00]
Portraying the VALUE of your offer – or showing why it’s worth the $$$ [30:20]
Why selling in today’s marketplace requires coaches to paint a picture for potential clients [35:05]
Another example of why social media audience size really does NOT matter when it comes to sales [37:15]
The deep-dive approach I take as a business coach to help my clients level up their sales + marketing [38:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Even if you only have 5-10 hours a week to dedicate to your online coaching business, you CAN move the needle and get incredible results – but only if you’re using that time VERY wisely.
Today, I’m sharing exactly what you need to know to build or scale your business when you have limited time available. You’ll learn where to put the majority of your focus and attention, where you’re wasting time (possibly without even realizing it), why even busy + goal-oriented people NEED time off, and much more.
I’m also sharing insight into how I structure my weekly schedule + workload when life gets busy – what stays, what gets put on the back burner, and what gets scrapped completely.
Oh, by the way: You’ll definitely want to listen to the ENTIRE episode because there just might be a free training you can get your hands on to help you build a schedule that keeps your business moving in the right direction!
In this episode, I cover:
Prioritizing what’s actually important in business [4:45]
My top 2 priorities in business (and what falls to the wayside during busy times) [7:25]
How to determine YOUR top priorities as an online coach – even if you only have a handful of hours to focus on your business each week [9:30]
The importance of eliminating time wasters [14:50]
What to ask yourself when deciding where to spend your time – and what you may be doing that you don’t realize is a MASSIVE time waster [19:50]
Managing + planning your schedule weekly (a peek at how I plan my workweek via Instagram: https://bit.ly/3UI33hb) [23:15]
What to do if you want a FREE Google Calendar training that I typically only share with clients [28:00]
Recognizing the signs of burnout and reacting QUICKLY [28:35]
A personal example of how I recently reacted when I realized I was burning out [30:20]
How setting (and enforcing) boundaries comes into play when trying to build + scale your online coaching business [35:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
If promoting, pitching and selling gives you the ick or makes you cringe, this episode is 100% for YOU.
Here’s the truth: Selling does NOT have to be gross, pushy or uncomfortable for anyone involved – and if you’re selling in an ethical, direct, transparent way, it can truly be an ENJOYABLE experience.
Today, I’m sharing my honest (and fired up) thoughts on what selling + marketing TRULY is, why sales should NEVER be manipulative, the reasons you may feel scared or nervous to promote + pitch your offer, and much more.
Like it or not, anyone who wants to be a successful online coach MUST be able to sell – why not learn how to enjoy it… and do it well?
In this episode, I cover:
Why you may feel icky about sales + marketing [3:00]
How I used to show up online when I HATED sales and why my approach was actually MORE manipulative than straight-up, direct selling [5:20]
Common fears: Being seen as someone who IS selling something + wants to make money, rejection, feeling as though people are avoiding you/don’t like you [7:45]
What happened when I refused to sell my coaching programs online – and how everything changed when I dropped the “cool girl” act and started selling [9:25]
The reality that you NEED to learn how to sell + market yourself/your offers if you want to build a successful online coaching business [11:25]
Why selling directly + honestly is NOT manipulative, and why you’re not taking anything away from someone when they buy your offer [13:15]
Breaking down what sales + marketing truly is [17:20]
The importance of pitching your offer and asking people to BUY (and why it’s perfectly fine if this puts some people off) [19:30]
How your insecurity, self-doubt and lack of confidence may impact your ability to successfully promote and sell your programs [21:20]
Pain/empathy points, pleasure points and overcoming objections [22:25]
Being a “people pleaser” and making sales in an ethical, transparent way without ever concealing my mission [29:50]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
I’m pulling back the curtain and revealing the EXACT reasons my recent launch of The Launch Your Group Offer Academy went so well – and by “well,” I mean it generated an additional $20k in my business in just two weeks.
In this episode, you’ll find out why building a marketing “runway” is 100% essential, how to ensure the messaging around your offer is crystal clear, why your sales page copy and design matter more than you may realize, and so much more.
This is MUST-HAVE information for coaches and service providers who plan to launch in the future because successful launches that bring in $$$ do NOT happen by accident – especially when you’re unveiling a brand new offer.
In this episode, I cover:
Why I created a “micro offer” (The Launch Your Group Offer Academy), how many people joined, the financial details behind the launch, and where I focused my sales and marketing efforts [5:15]
The importance of creating a SPECIFIC offer with a SPECIFIC solution [8:25]
Why you should ALWAYS build a marketing “runway” before you announce your offer is available to purchase [12:55]
The power of CLEAR marketing and messaging – and how to make sure YOU are being clear with your audience [16:50]
Why a clear, well-crafted sales page (in terms of both copy and design) is ESSENTIAL to a successful launch [18:55]
The magic that happens when you sell well, hard and consistently [22:05]
How my willingness to put myself and my offers into the world and SELL with passion and confidence has helped me build a highly profitable business [24:45]
A recap of the top reasons my recent launch was so successful and what I hope you take away from this episode [26:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Do you ever feel like you’re shouting into the abyss on social media because it seems like NO ONE cares about your content (or what you’re trying to sell)? And you’re feeling SO incredibly hopeless that you’re tempted to just give up on your business altogether?
Wait – before you do that, listen to this episode.
I’ve been where you are, and today I’m sharing my best advice for navigating the inevitable challenges that come with social media – especially if you’re selling a product or service. You’ll learn why patience is KEY, how a social media journey mirrors a fitness journey, why people probably won’t be interested in working with you right away (and why this is perfectly fine), and so much more.
This episode is for anyone who needs a pick-me-up AND a little tough love. Brick by brick, you CAN build the business you want – as long as you don’t quit.
PS: If you’re listening to this before the end of the day on March 3, 2023, you can STILL enroll in The Launch Your Group Offer Academy! Sign up NOW: https://bit.ly/3XPcZFQ
In this episode, I cover:
The MANY reasons promoting yourself and your offers can be so challenging, intimidating and vulnerable [3:25]
How social media can feel like CONSTANT rejection, especially if you’re a sensitive person [7:50]
The truth: Just because people are not buying or responding to you right now does NOT mean they aren’t paying attention or aren’t considering hiring you [10:30]
Comparing social media “progress” to a health and fitness journey (hint: just like you ask your clients to be patient, YOU have to be patient!) [13:50]
What you SEE vs. reality – the behind-the-scenes struggles, work and TIME spent building what appears to have come easily [15:40]
Why it often takes a while (like, months or even YEARS) to get people interested in working with you [16:50]
The importance of showing up + selling on social media consistently if you truly want to build a successful business [19:20]
Why we have to get used to feeling ignored online [20:35]
What to tell yourself the next time you post or share something that doesn’t SEEM to perform well [22:15]
The fact that there is always SOMEONE listening to you when you post – your job is to keep going, even when you’re hearing crickets [24:45]
The Launch Your Group Offer Academy: https://bit.ly/3XPcZFQ
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
The majority of my coaching offers are GROUP programs for one simple reason…
Group coaching programs (when structured and marketed correctly) are INCREDIBLE – and can actually help clients achieve better results than 1:1 coaching. Plus, they allow coaches to scale their businesses in a way that 1:1 services could NEVER.
Today, I’m sharing the many reasons you should consider creating a group coaching program if you’re an online health and fitness coach, the problems coaches often encounter when trying to develop a group offer (and why they may fail), the best time to launch and sell group coaching, and much more.
I’m also sharing a brand new, one-time offer that you’ll DEFINITELY want to hear all about if you’re interested in creating a group coaching program that sells and provides amazing client transformations. Be sure to listen all the way to the end for the big reveal (and DM me on Instagram @lynettemarieh to get on the waitlist)!
In this episode, I cover:
How many hours I typically work each week and why my group coaching programs help make this possible [5:05]
Why I think group coaching programs often get a bad rap and why they CAN be incredibly successful and help facilitate amazing transformations [7:35]
The power of group coaching – including why it can actually be MORE beneficial than 1:1 coaching [11:00]
Turning my beginner business coaching program into a group coaching program and how I saw my clients’ results skyrocket [13:30]
The MANY benefits of the communities created in group coaching containers [14:50]
Why group coaching doesn’t lack customization and support and why these containers serve both the clients AND the coach [17:25]
Where coaches go WRONG when creating group offers [20:05]
The right time to develop and sell a group coaching program [21:55]
What to do if you NEVER want to offer 1:1 coaching [26:25]
The fact that group coaching is the ONLY way to scale your online coaching business without continuing to raise your 1:1 rates [27:20]
Why passive courses and monthly memberships typically won’t sell as well as actual COACHING in the online fitness space [29:00]
Making a major impact through group coaching [30:55]
The importance of marketing and structuring a group coaching offer in a way that doesn’t compete with your 1:1 services [32:40]
My BRAND NEW OFFER: The Launch Your Group Offer Academy! [34:05]
Get on The Launch Your Group Offer Academy waitlist NOW by DMing me on Instagram @lynettemarieh!
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
A few pivotal decisions over the past ~8 years have helped me build the 7-figure online coaching business I have today – and in this episode, I’m doing a deep dive into each of them.
You’ll find out what led me to hire my first business coach and why I resisted getting help for so long, how creating a group coaching program helped me scale my former online fitness coaching business beyond my wildest dreams, why I believe going all in (and STAYING all in) is crucial for success, and more.
Be sure to stay until the end of the episode for an honorable mention that you probably need to hear if you’re on your own entrepreneurial journey.
Trust me: If you’re struggling, hitting roadblock after roadblock, wondering if you should just quit… definitely listen to this one all the way through.
In this episode, I cover:
Move No.1: Deciding to start an online coaching business and going ALL IN [4:45]
Why you have to move WITH your fear if you want to make big, scary moves [10:05]
Move No. 2: Hiring a business coach (and why I regret not doing this sooner) [12:20]
The reason that ONLY consuming free content from an online coach won’t get you the results you want [21:30]
My goal in my first business coaching program and how the very scary decision to trust my coach changed the trajectory of my life and business FOREVER [26:05]
The importance of being willing to pivot and change course when things aren’t working out for you [29:50]
Move No. 3: Starting my first group coaching program, Balance & Thrive [32:25]
Why I continue to offer group coaching programs as a business coach – and why they work so well for me AND my clients [37:00]
Honorable Mention/Move No. 4: Refusing to give up, even when things looked incredibly bleak and hopeless [40:35]
How my staying power and ability to follow through and stay committed to the process have helped me get where I am today [41:25]
Why you HAVE TO keep going if you want to make your dreams come true [43:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Hi, I’m Jessica (Lynette’s copywriter), and in this episode of The Best Coach Ever Podcast, I’m Lynette’s client!
In this 1:1 coaching session, Lynette helps me map out a new offer for my yoga business (https://www.patreon.com/yogawithjessica) – and you get to hear ALL of it!
You’ll find out why pricing an offer as low as possible isn’t the best long-term strategy, how to overcome fears of what others may think of you when you post about your offer (spoiler alert I’m not scared anymore! peep my Insta @doyogawithjessica), and so much more! Plus, you’ll get to experience Lynette as a coach and see how she helps clients create programs and services that align with their wants, needs and goals.
PS: If a 60-minute 1:1 intensive like this would be of interest to you, shoot Lynette a DM on Instagram @lynettemarieh! She has a few available for purchase!
In this episode, we cover:
Jessica’s issue with her yoga membership and why she feels stuck [6:45]
Why Lynette does NOT recommend under-pricing [8:10]
Jessica’s challenges with the idea of raising her prices and/or changing her offer [9:30]
Charging what you’re worth and for the unique experience you will provide, and the importance of proving and expressing that to buyers [11:25]
How Lynette perceives Jessica and her yoga brand [14:30]
Why Jessica has struggled to create social media content to promote her offer [16:30]
Lynette’s views on strategy vs. heart on social media [17:25]
Identifying Jessica’s ideal clients – what they want and don’t want to experience [18:30]
What Jessica’s ideal clients enjoy about her offer [20:35]
Lynette’s ideas for Jessica’s new offer that build upon what she already has (and what her ideal clients already enjoy) [22:00]
The stigma around making money teaching yoga and Lynette’s reminder that it’s actually NOT greedy to be paid for offering a service [26:55]
Determining how to price Jessica’s new offer to attract and retain ideal clients [30:10]
Creating intentional social media content based on Jessica’s brand pillars to grow her community and make sales [34:05]
What Jessica wants to be known and recognized for, both as a yoga instructor/community leader and a person, and who she wants to serve [38:45]
Making content that reflects Jessica’s brand and highlighting topics that are likely to connect with her ideal clients [44:45]
Overcoming Jessica’s fear of being called out online [48:20]
Getting clear on Jessica’s offer and what it can provide clients in the long- and short-term [49:50]
Working through ways to relay Jessica’s message on social media [55:25]
Capturing attention on IG Stories – and not letting haters kill your confidence [58:00]
Using social media to relaunch Jessica’s offer and planning for the future [1:07:00]
FREE YOGA CLASS FROM JESSICA: https://bit.ly/3HewySH
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin16340
Don’t panic, but… the strategies and tactics that helped you connect with ideal clients on social media and make sales in your online coaching business last year probably won’t work so well in 2023.
That’s not necessarily a bad thing, though – especially if you’re ahead of the game and are proactive in transforming your content and offers to align with what current potential buyers DO want to see.
Listen to this episode to find out why you should focus on relationship-based sales and marketing (hint: this includes non-icky prospecting), why you should not create more low-ticket offers (even during a recession), how you can use futurecasting to boost your sales, and SO MUCH MORE!
In this episode, I cover:
My blanket hut: https://ibb.co/mCpSS36
The fact that the online space is ALWAYS evolving, which means our digital marketing efforts must also continue to evolve [3:50]
What makes me qualified to offer these predictions – and why I’m confident that my predictions are accurate [5:10]
Why I predict that relationship-based sales and marketing (and prospecting) will be key for connecting with new clients in 2023 [8:30]
The reasons I believe niching down further into your industry and becoming more of a specialist will help you grow your business [14:35]
NOT creating more low-ticket offers and instead offering more extended payment plans for your more expensive offers [16:30]
Using futurecasting to boost sales in 2023 [23:20]
Why you don’t have to worry about trending sounds anymore and can turn your focus back to creating ORIGINAL video content [26:05]
TikTok and why I believe it’s much easier to grow there than on Instagram (but still – do NOT abandon Instagram!) [30:00]
Why focusing more on creating educational content/infographics vs. personal photos will serve you well in 2023 [33:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Happy New Year! In our first episode of 2023, I’m sharing how to make six figures in your online coaching business THIS YEAR while working 25 hours a week or less.
Yep – you read that correctly. It IS possible, and today, I’m showing you how you can make it happen in YOUR business.
It’s time to move your dream out of “hope” mode and into “how do I make this happen?” mode – but WITHOUT hustling yourself into the ground. In 2023, we’re working smarter, not harder… and we’re getting exactly what we want (or something even better).
If that sounds like something you’re ready for, this episode is for you. LET’S GO!
In this episode, I cover:
Why you need a PLAN first – what strategic moves are you making to build or scale your business? [5:40]
Figuring out what tasks need to be completed in your business daily, weekly and monthly (and what you need to prioritize) [10:00]
The importance of scheduling your tasks on your calendar [12:10]
Instagram post detailing my 25-ish hour work week and how I batch my tasks: https://bit.ly/3hTw2jo
Staying accountable to your schedule and being CONSISTENT [16:15]
NOT allowing yourself to stay stuck for months on end – and if/when you do get stuck, hiring someone to help you [22:55]
What can happen when you reach out for help instead of going the DIY route [24:20]
Tough love: If you want this year to go differently than last year, you have to actually DO something different [28:15]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Wanna know what made me ugly cry on my office floor AND what made me feel immeasurable peace, joy and fulfillment in 2022? I’m spilling it ALL in this episode.
To some of you, my unexpected lessons of 2022 may seem like things I should have already learned (and maybe these are lessons YOU have already learned), but I had some of my toughest and best moments this year – both personally and professionally – and I want to share them with you.
You’ll find out why I FINALLY understand that owning a business won’t always be smooth sailing – even when you have an incredible coach and team and a thorough understanding of sales and marketing – and how I’m learning to trust myself while also coming to terms with the fact that I’ll always be the villain in someone’s story.
Plus, I’m sharing how I’m feeling going into the new year… and it might surprise you.
In this episode, I cover:
Why it’s felt challenging and uncomfortable to share my struggles in the past, what I was afraid of, and why I want to be transparent with you today [4:00]
Unexpected lesson No. 1: Business is supposed to be hard sometimes [6:15]
Unexpected lesson No. 2: Hard times don’t last forever [14:45]
A book that helped me alleviate pain and anxiety in 2022 – Badass Ways to End Anxiety & Stop Panic Attacks! by Geert Verschaeve [21:20]
My core wound and how this year’s lessons helped me begin to heal it [23:30]
Unexpected lesson No. 3: No “perfect” person or thing holds all of the answers or solutions I’m looking for – I can trust myself [26:00]
Unexpected lesson No. 4: You will always be the villain in someone’s story no matter how hard you try to do the right thing by them [32:35]
The importance of standing by your values vs. trying to control how people perceive you (which is a losing battle anyway) [42:05]
Extending grace and kindness to others and remembering that everyone is doing the best they can [43:40]
How I’m feeling at the end of 2022 going into 2023 [45:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Today, in what is easily one of my most vulnerable podcast episodes, I’m discussing mistakes I’ve made over the past several years as a business owner… including some I NEVER talk about (the embarrassment is SO REAL).
I’m pulling back the curtain and spilling the tea on my most expensive mistake to date, launches that were a total flop, what happened when I shopped around for a “budget” coaching program, and so much more. Trust me: This episode gets JUICY!
I’m also sharing the MANY valuable lessons I’ve learned along the way and why I 100% believe in failing forward, especially in entrepreneurship.
Important reminder in case you have a history of beating yourself up over your mistakes: No one makes it through their biz ownership journey unscathed – even the most successful people stumble from time to time. As cheesy as it might sound, the “secret” is to be resilient, learn from your missteps and KEEP GOING! (how’s that for a pep talk?)
In this episode, I cover:
Why I don’t think of anything in my business as a failure at this point – even when something doesn’t go well or according to plan [7:00]
How the ability to be resilient and positive in the midst of negative or not-so-ideal circumstances ALWAYS results in success [9:40]
Mistakes I made during my first few Balance & Thrive group program launches when I was an online fitness coach and what I learned in the process [13:30]
Social Media With Impact and its lackluster launches – why I didn’t retire the course and how I FINALLY got it to sell [23:00]
Why the $19/month fitness membership I launched in 2019 totally flopped [28:55]
The MAJOR flub I made during a masterclass where I pitched Social Media With Impact (hint: always triple-check your slides) [41:00]
What took me FOREVER to realize when I hosted free group challenges as an online fitness coach [42:30]
Why my first hire (a virtual assistant) didn’t work out so well, the mistakes I made as her boss and how the experience helped me create a win later on [45:20]
The mastermind I joined when I was looking for a “budget” coaching program [49:30]
How dabbling in ads cost me $20K in early 2021 and my takeaways from that VERY expensive experience [55:20]
What I’ve discovered through all of my mistakes in business and why I focus on failing forward rather than dwelling on my missteps [1:07:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
I LOVE LOVE LOVE email marketing – but it’s not necessarily for every coach or business owner.
If you want to find out if it’s something YOU should be doing… you’ve gotta listen to this episode!
You’ll learn my favorite things about email marketing (and why and how I use it), who I think could benefit from building an email list, and who should probably focus their time and energy elsewhere.
Plus, you’ll get my recommendations on the best email platforms to use, tips for starting or growing your email list, ways to make your emails more effective, and much more!
In this episode, I cover:
Why I don’t recommend brand new online coaches focus on email marketing [3:35]
What I mean by “email marketing” and how it’s used to generate sales [5:30]
A few of the BEST things about email marketing and why I’m very thankful I have an email list [6:45]
The importance of crafting creative, interesting, entertaining emails that people actually want to read [11:00]
Email platforms to use (hint: we don’t want to send emails straight from gmail) [12:55]
How to grow your email list, whether you’re just starting out or have been in business for a while [14:45]
Tips and recommendations for making email marketing EFFECTIVE [18:40]
The importance of monitoring your email analytics so you can consistently make sales via your email list (and problem-solving when things don’t go according to plan) [24:25]
Using a welcome sequence to build relationships with new email subscribers [27:00]
An example of an email list I opted into and really enjoyed as a consumer because it added value to my life [28:30]
When to start an email list – and when to focus your energy elsewhere [29:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Instagram definitely isn’t what it used to be… but does that mean it’s dead?
The short answer: No, Instagram is NOT dead.
The long answer: You’ve gotta listen to this episode (you knew that was coming, right?!).
You’ll find out why I think Instagram is actually an INCREDIBLE app with tons of potential for online coaches and service providers, how I’ve changed my social media expectations recently, the reasons likes and comments aren’t really all that important, and so much more.
PS: If you need more help with sales + marketing on Instagram, send me a DM @lynettemarieh. The Black Friday sale on my value-packed Instagram course, Social Media With Impact, JUST ended… but if you ask nicely, I miiiight still give you the 60% discount!
In this episode, I cover:
How the “highlight reel” aspect of Instagram and the rise of cancel culture/mass shaming have impacted the ways we create and interact with content [5:15]
Comparisonitis, how it can affect business owners on Instagram and how I protect myself (you can do this, too!) [9:10]
Trending sounds, dances, etc. and how frustrating it can feel that Instagram is prioritizing video content [13:10]
Why I believe Instagram is NOT dead (and why it’s not going anywhere) [15:10]
Low engagement on Instagram – the reasons we’re seeing this across the board and why it’s not necessarily something to worry about [16:25]
Why you should focus on the number of views your posts get rather than likes and comments [20:55]
Changing your perspective on Instagram, content creation and engagement [22:25]
Feeling like everyone is doing the same things on Instagram or saying what YOU want to say and how that can be discouraging [23:55]
Struggling to get people to see your content if you don’t play the “game” [26:25]
Making social media marketing fun, exciting, enjoyable AND effective [28:30]
The reality: Social media is FREE advertising – it’s up to us to take advantage of the opportunities available [30:40]
Focusing on improving vs. wondering why everyone is better than you are [32:00]
Reframing your content strategy and questions to ask yourself before you create content to get yourself out of a rut [33:30]
What to do if you need extra help maximizing your impact on Instagram (hint: this is DEFINITELY for you if you’re a coach or service provider looking to boost sales!) [35:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Anyone who’s a coach or service provider using social media to market their services has probably asked themselves something to the effect of: “Should I make [insert piece of content] free, or should I put it behind a paywall?”
In other words, how much is TOO MUCH to give away for free online? And will sharing too much make people decide NOT to hire you because they think they don’t need your services anymore?
Today, I’m sharing why general education and advice – which you’re likely sharing in your free content – will NEVER replace the specific, personalized solutions your ideal clients are looking for.
You’ll find out why creating incredibly valuable, next-level content is ALWAYS the right move (if you want to increase the odds that your followers become clients, of course) – while, at the same time, honoring your existing clients by keeping certain things under wraps publicly.
In this episode, I cover:
A common question I get from clients: How do you determine what to post on social media for free vs. what you reserve for paying clients? [4:00]
Why you don’t have to worry that you’re giving too much away (hint: consuming free content will NEVER replace the experience of actually working WITH someone) [5:15]
My belief that sharing highly valuable content makes you stand out in the best way – and that’s going to bring you more clients [8:30]
How I’ve pushed the “freebie” envelope as an online coach (and why you might want to try something like this, too!) [11:15]
The reasons I’m happy to give away just about EVERYTHING other than what’s inside of my programs [15:00]
Drawing the line: Sharing the what but not the how [15:50]
Why you shouldn’t overthink free vs. paid content [17:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
The social media struggle is REAL for many online coaches – especially those who don’t necessarily want to use the apps for sales and marketing but know they need to in order to grow their businesses.
But hear me out: What if creating content could be fun and fulfilling? What if posting, sharing and having conversations on social media was (GASP!) enjoyable instead of soul-sucking?
If that sounds impossible or highly unlikely, this episode is for you.
Today, I’m sharing how I approach content creation and why it works so well for me, along with mindset shifts and easy changes you can make to improve your experience and relationship with social media. You’ll also get my perspective on posting things that have nothing to do with your offer… and what I have to say might surprise you.
In this episode, I cover:
The reality that sales and marketing are essential parts of your job as an online coach… IF you want to be successful [5:40]
Why social media platforms are so ideal for selling and promoting your coaching services [8:00]
The importance of mentally and emotionally getting on board with social media (and learning how to have fun along the way) [10:30]
How I approach content creation and why it works for me [12:40]
The problem with being too rigid, formulaic or calculated on social media [15:00]
Challenging your resistance to showing up on social media and creating content on a regular basis – what if you could enjoy the process? [17:40]
The sweet spot: Creating content you love that also helps you accomplish your marketing goals… and sometimes, just posting whatever you want [23:55]
Establishing social media boundaries to protect your mental health [25:30]
Trusting the process and staying consistent – even when it feels like nothing is going your way and no one is paying attention [30:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Fact: It’s not the smartest or most experienced coach who makes the most money online – it’s the coach who’s the best marketer.
Another fact: ANYONE can learn to be an awesome marketer who draws dream clients because there are certain things that work very well – like creating clear, high-impact brand messaging – and many that don’t work at all… which is what I see about 90% of online coaches doing on social media, in their emails, on their sales pages, etc.
Today’s episode is a perfect opportunity to learn from those mistakes and correct them moving forward. You’ll find out why being vague is a HUGE no-no, the many reasons “fluffy” marketing doesn’t work (yes, even if your copy is beautifully written), and what it really takes to connect with your audience on a deep and meaningful level.
In this episode, I cover:
What it means to “nail” your marketing [3:30]
Why it’s more important than ever to level up your marketing efforts [5:50]
How I define “marketing” and why online business owners MUST understand how to effectively market their products and services if they want to be successful [7:50]
Mistake 1: Creating non-niched messaging [10:00]
What you want your ideal clients to think when they come across your content and how to use SPECIFIC messaging to accomplish this goal [12:10]
Mistake 2: Using too much “fluff” in marketing [15:15]
An exercise my Wellness CEO Mastermind clients do to ensure their marketing efforts aren’t just scratching the surface (to make connections, you’ve gotta go DEEP) [22:15]
Mistake 3: Focusing more on a program’s features rather than the transformation or results it can provide [24:55]
The most important takeaway from this episode [25:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Contrary to popular belief, selling does NOT have to be unpredictable and inconsistent – my business is proof of that. And because I don’t believe in gatekeeping, today I’m sharing EXACTLY how to get out of the “show up on social media and cross my fingers that I make a sale” cycle.
If you’re an online coach or any type of online service provider, you’ll definitely want to listen to this episode. The fact is, we are in the sales business – so the sooner you figure out how to make consistent sales through a proven, repeatable process that you can count on, the better.
Otherwise… there’s a good chance you won’t be in business for long.
In this episode, I cover:
How having unpredictable or inconsistent sales often results in coaches feeling anxious, fearful and unstable in their businesses [3:00]
The importance of understanding the fundamentals of sales and digital marketing [6:30]
Sales planning – what you’re going to sell and how you’ll sell it (hint: your plan should NOT include hoping for the best and crossing your fingers) [8:50]
What I learned about sales planning from launching the first round of Balance & Thrive, my signature online group fitness coaching program [11:45]
How I help my Wellness CEO Mastermind clients with sales planning [15:25]
Understanding and utilizing a sales process and the four things that should be happening in your business every day [18:40]
Ways to generate leads in your business [21:45]
How to nurture your leads and create an audience full of warm or hot leads [22:40]
Navigating the lead qualification process (and why you shouldn’t skip this step!) [23:25]
Closing leads – aka actually making the sale and generating revenue! [25:05]
Identifying what helps your business grow and thrive and doubling down on it [27:15]
Why having more followers isn’t the answer to increasing your sales [27:55]
The power of consistency and why you need to view your business as exactly that – a BUSINESS (which means you’ve gotta put in the work) [29:35]
Proof that my sales strategies and tactics work VERY well when they’re consistently and correctly implemented [32:40]
How to learn more about my Wellness CEO Mastermind [34:15]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
This episode is for you if you’re an online business owner or coach who wants to create a TON of sales momentum in a short period of time – which is the purpose of a launch!
You’ll learn why launches are incredibly effective when it comes to getting people who are on the fence to hop off and purchase your offer, and you’ll find out when you should – and should NOT – consider hosting a launch.
I’m also sharing my tips for planning a successful, sold-out launch (hint: your work starts long BEFORE your launch kicks off!) and ensuring you stay connected with your leads and potential buyers throughout the process.
In this episode, I cover:
What I mean when I say “launch” or “launching” [2:30]
My first dedicated launch as an online fitness coach [4:05]
Why launches can be so successful and effective (even for evergreen programs) [5:10]
The right or ideal times to launch and whether you should offer a bonus or discount as an incentive [8:40]
Details of planning a launch – choosing an offer, deciding how to create urgency, warming up your audience, etc. [11:00]
Kicking off a launch with a live event [14:50]
The importance of staying present and consistent during your launch and how your content will shift [15:30]
Why it’s OK if your audience engagement decreases during your launch [17:00]
How to ask me your questions about launching [19:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Online coaches, if you’re interested in creating a secondary offer in your business (whether that’s now or in the future), this episode is for you!
You’ll learn why private 1:1 programs are the best place to start when you’re launching your coaching business, when you should NOT consider adding to your product suite, and good examples of secondary offers you can create to support your clients + grow your biz.
I’m also sharing how I created Balance & Thrive, my group coaching program that became my signature offer when I was an online fitness coach. You’ll find out why this program was so successful, how it changed my life + business for the better, and more!
In this episode, I cover:
What I mean when I say “product suite” (and what I offer in my product suite) [3:20]
Why I recommend coaches start their businesses with a private 1:1 program [4:25]
When it’s the right time to create a secondary offer in your coaching business [10:40]
Balance & Thrive: The secondary offer I created as an online fitness coach [13:00]
Group coaching programs and 30-day or 6-week challenges as secondary offers [14:30]
Why you should NOT create a secondary offer if your primary offer isn’t selling [16:20]
The many reasons 1:1 private programs are so beneficial for you as a coach [18:20]
How Balance & Thrive became my signature offer – and why this was a VERY positive thing for me [20:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
I’m SO excited to welcome Dr. Shannon Bennett back to the podcast! In this episode, we’re diving into a topic that many of you have requested: How to handle anxiety as a business owner.
Dr. Shannon and I discuss common issues that entrepreneurs encounter (overworking, undereating, over-caffeinating… just to name a few) that can result in or contribute to heightened feelings of anxiety, and we share our experiences with anxiety that have led us to make serious lifestyle changes.
You’ll get our best advice for managing and reducing your anxiety as a business owner, and you’ll find out why it actually IS possible for you to heal your anxiety – for good.
In this episode, Dr. Shannon and I cover:
What Dr. Shannon does as a naturopathic physician and her history with panic and anxiety [2:45]
Why it’s essential to find the root cause of anxiety in a healing journey [10:20]
Dr. Shannon’s belief that you can heal from anxiety and why she calls anxiety a symptom, not a sickness or disorder [12:10]
Issues Dr. Shannon regularly sees with entrepreneurs that contribute to feelings of anxiety [16:25]
The importance of taking days COMPLETELY off from your business and why working non-stop isn’t the answer to improving or managing anxiety [20:20]
How failing to set boundaries can result in burnout [23:15]
The ways poor blood sugar control, gut dysfunction, hormone imbalances and other issues can trigger anxiety [24:30]
How our thought patterns, beliefs and upbringings can impact the way we perceive reality and how we feel in our physical bodies [25:45]
The fear of “going crazy” and the shame that’s often internalized when dealing with mental health issues [29:40]
Circadian adrenal mismatches (common in business owners) and how they can make people feel anxious [34:05]
The ways entrepreneurship is a magnifier and mirror – particularly when the business requires the owner to have a highly visible online presence [36:25]
Setting boundaries, communicating expectations, and other tools and practices that can help business owners alleviate anxiety [42:20]
Dr. Shannon’s advice for anxious business owners [45:45]
Why your growth is bound to happen if you keep showing up [48:30]
Setting clear boundaries as an act of kindness to both you and your clients [50:55]
Hiring a business coach that aligns with your values and supports you instead of pushing you to overwork and burn yourself out [53:10]
The fact that you can be a successful entrepreneur and struggle with anxiety – and there is hope for your healing [56:10]
Where to find Dr. Shannon online: Instagram @thehealthypsyche and via her website, https://thehealthypsyche.com.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
In today’s episode, I’m discussing – and debunking – 7 of the most common fears that keep people from launching or growing an online coaching business, and I’m giving my best advice for overcoming those fears.
These are not only fears that I’ve personally dealt with but also fears that I help my clients move past every day, so chances are this episode will include something YOU have felt or are feeling, too.
If you’re looking for an excuse not to chase your dreams, this definitely is not the episode for you. However, if you’re interested in practical, real-life tips and strategies for dealing with your fears and insecurities so they don’t hold you back (all from a business coach who’s been in the online coaching industry for 7+ years), you’re in the right place!
In this episode, I cover:
The fact that you never stop being scared, but you can feel the fear and make your dreams come true anyway [4:50]
Fear #1: “I’m not qualified enough to coach someone else.” [6:50]
Fear #2: “What I want to do/share/create has already been done.” [15:05]
Fear #3: “I don’t even compare to other coaches – everyone else is better/more educated/smarter/fitter than I am.” [18:50]
Fear #4: “I’m not good enough, and I don’t have what it takes – and other people are going to find out that I’m a fraud.” [23:58]
Fear #5: “What if I fail my clients?” [29:55]
Fear #6: “I’m afraid of being judged – what will people think or say about me if I become a coach?” [38:40]
Fear #7: “I have no idea how to do [insert thing here] – I don’t even know where to start.” [44:10]
How a business coach (and a program like FCBA) can help you bridge the gap between where you are and where you want to go [45:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
Today I’m sitting down with my brilliant friend Christina Scalera, an attorney who helps done-for-you service providers turn their services into passive-selling digital products sold via an online storefront. She’s also known for founding an award-winning, 7-figure online store called The Contract Shop® that sells legal templates, workbooks and courses for creative entrepreneurs, online course creators, consultants and coaches.
Our conversation is primarily focused on Christina’s journey to success as an online business owner and the keys to maximizing your social media presence, so if you’re looking for legal advice, this probably isn’t the episode for you! However, if you’re interested in learning more about entrepreneurship, sales, and secrets and strategies for social media growth – particularly on TikTok – you’re definitely in the right place.
In this episode, Christina and I cover:
Christina’s journey from in-house attorney to self-employed online sales queen [7:15]
Building sales skills and leveraging opportunities for growth [15:00]
How The Contract Shop® functions without Christina and her thought process behind building a rockstar team [17:10]
Outsourcing, over-hiring and finding the proper amount of support in business [24:10]
When Christina first realized she could create a profitable online company and how her consistency helped her develop a digital shop that supports work-life balance [28:35]
The inspiration behind Christina’s personal brand and how it continues to evolve [35:05]
Driving traffic to your digital shop via quality social media content that people want to consume and increasing sales by following up with hot leads [42:15]
The long life of YouTube content and how it can continue serving your brand years after being published (even if your videos don’t have the most up-to-date info) [49:00]
How Christina repurposes content to grow on YouTube, TikTok and Instagram and the way she approaches social media and content creation at the moment [52:45]
The reasons content creation is always an experiment and why what you consider “meh” may sell better than you think it will [59:00]
Christina’s experience on TikTok and the key to creating viral content [1:00:45]
How to deal with unkind, rude or negative comments on social media [1:08:30]
Why TikTok isn’t just for young people and how it can help you reach cold traffic in ways that Instagram cannot (Tiktok = outreach, Instagram = nurturing) [1:14:25]
Christina’s recommendations for growing and attracting new followers on TikTok and why it’s helpful to have separate personal and professional TikTok accounts [1:21:10]
Advice from Christina on building an online audience as a fitness coach [1:26:50]
Where to find Christina online: Instagram and Tiktok @christinascalera, https://christinascalera.com, https://thecontractshop.com (and @thecontractshop on Instagram and TikTok)
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
Setting boundaries as a business owner isn’t just a good idea – it’s ESSENTIAL. Unfortunately, that’s a lesson I had to learn the hard way.
Not only did failing to set boundaries early in my coaching business steal my energy and reduce my ability to fully show up for my clients, but it also kept me from enjoying my personal life and resulted in serious burnout. 10/10 would NOT recommend.
However, I learned a lot from my mistakes – and so can you. Today, I’m sharing the 6 boundaries that I recommend coaches and service providers set and abide by ASAP.
Listen to this episode to learn why I’m a big believer in set working hours (nope, they aren’t just for the 9-5-ers!), the many reasons you shouldn’t give your clients your personal cell phone number, how you can ensure your clients get the best possible care WITHOUT you having to be constantly available, and so much more.
In this episode, I cover:
My definition of boundaries, why I used to think they were rude, and how I came to realize they are NOT bad and are actually very important [3:30]
Lesson 1: Coaches need set working hours, full days off and weekends (even if your weekend isn’t the traditional Saturday and Sunday) [8:55]
Lesson 2: Your clients don’t need your personal cell phone number [16:00]
Lesson 3: Turn off the notifications on your phone now – seriously, NOW! [17:20]
Lesson 4: Set and clearly communicate your boundaries and expectations with your clients at the beginning of your working relationship [23:50]
Lesson 5: Establish and enforce strong financial boundaries with your clients [29:15]
Lesson 6: Set the mental and emotional boundaries that will allow you to unplug from work and release responsibilities that are not yours to take on [34:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
I know from personal experience that discouragement is one of the biggest challenges business owners face. It’s also very dangerous because, if we aren’t careful, our discouragement can fester, grow and, ultimately, harm or even RUIN our businesses.
That’s because we often stop taking action when we feel discouraged. Not only will prolonged inaction kill our progress, but it also makes us feel more and more hopeless – and once hope is gone, it’s just too easy to quit altogether. It’s a slippery slope.
But there’s good news: You CAN overcome this all-too-common feeling, and today I’m showing you how. You’ll walk away from this episode with a better understanding of how discouragement can impact you and your actions, and you’ll learn easy-to-implement strategies for navigating discouraging situations and experiences.
Along with helping you feel more prepared to combat discouragement the next time it pops up, I hope this episode gives you the boost of encouragement you need if you’re going through a tough time. Keep showing up, and remember – as long as you don’t quit, your success is inevitable. You’ve got this!
In this episode, I cover:
Why I believe discouragement is one the most dangerous things business owners encounter [4:00]
How discouragement leads to self-sabotage, all-or-nothing thinking and other behaviors that keep us from getting what we want [7:40]
The ways I’ve seen my clients’ discouragement lead to catastrophizing [9:55]
Making everything our fault when we feel discouraged [11:55]
The habit of avoidance and how it relates to feelings of discouragement [13:25]
Why your response to discouragement can make or break your business [14:30]
The importance of not numbing out and actually feeling and facing your feelings – including discouragement [18:50]
The power of asking yourself what IS and what is NOT objectively true [20:30]
What can happen when you challenge your negative beliefs and turn your focus to empowerment [22:15]
“Trying on” positive thoughts rather than forcing positivity and optimism [24:20]
Doing the work – even if it doesn’t feel easy or rewarding in the moment [26:00]
The reality that whatever you’re discouraged about likely does NOT have the power to end your business or prevent you from succeeding [28:35]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
There’s a big difference between business owners and influencers, and as a result, the two MUST present themselves online in very different ways. However, many online fitness coaches get stuck in the influencer trap (trying to grow a massive social media audience, creating content that they think will appeal to the masses, etc.)...
And then they wonder why their programs aren’t selling.
Today, I’m sharing exactly what you need to know if you’re a coach who wants to use social media to grow or scale your business. You’ll learn why your follower count isn’t all that important, what it REALLY takes to sell your programs and services, and why accepting brand deals may not be the best idea. I’m also sharing a peek into how I used to run my social media vs. how I operate it today – and why my current approach makes me significantly more money.
In this episode, I cover:
Why online fitness coaches do NOT have to concern themselves with growing a huge social media following (more followers doesn’t necessarily mean more clients!) [3:10]
The pressure that comes when trying to create content that pleases EVERYONE [6:45]
How to approach social media if you want to scale an online coaching business vs. how to approach social media if you want to appeal to the masses as an influencer [8:10]
Positioning yourself as a leader, expert or authority figure in your field vs. trying to be a “friend” to your followers [11:30]
The importance of promoting YOUR offers rather than using your platform to advertise for other brands (yes, even if you’re getting paid) [14:15]
The truth: Influencers’ goals are NOT the same as business owners’ goals, so the two cannot show up online the same way [15:25]
How to establish yourself as a coach with strategies, solutions and expertise [17:05]
Why you need to focus less on increasing your follower count and more on attracting the RIGHT followers (aka: ideal clients) [19:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
After a brief hiatus, The Best Coach Ever Podcast is BACK – and it’s better than ever!
I’m kicking off my return by sharing my honest, candid thoughts about the things I wish I knew when I launched my online fitness coaching business in June of 2015.
What I’m discussing today isn’t unique to me. I see other coaches (especially newbies) making the same mistakes I did, and that’s why I wanted to record this episode.
Whether you’re just starting out, aspire to be an online coach or have been coaching for a while, you’ll definitely want to give this a listen. You’ll still make mistakes (that’s just part of it!), but this is a valuable opportunity to get advice from someone with the gift of hindsight who’s been there, done that and now has a 7-figure online coaching business.
In this episode, I cover:
My history as an online business owner [3:35]
Lesson 1: You don’t need to be an influencer to make money online (and there’s a BIG difference between influencers and business owners!) [9:25]
Lesson 2: Don’t underchange for your coaching services, and don’t be afraid to raise your rates – especially if you want to be the best coach you can be [16:35]
Lesson 3: There’s no badge of honor for not having boundaries and letting your clients walk all over you (hint: NONE of your clients need 24/7 access to you) [31:20]
Lesson 4: Learn to love sales – and how to successfully make sales – sooner rather than later [36:40]
Lesson 5: Hiring a business coach is one of the best things you can do to help ensure your long-term success [41:35]
How enrolling in my Instagram course, Social Media With Impact Live (which currently includes 28 days of live group coaching with me!), can help you build + grow your online coaching business: https://bit.ly/3JJC6nP [47:00]
Connect with Lynette:
Social Media With Impact Live: https://bit.ly/3JJC6nP
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
In honor of my 50th podcast episode (!!!), I'm covering something super important: Money mindset.
It’s a topic that, in my experience, women tend to struggle with – they often feel guilty for wanting to make lots of money or think they’re not “good enough” to charge fair, reasonable rates for their services. Money can also bring up issues of worthiness and make us question the beliefs our parents handed down, which isn’t always the most pleasant or comfortable thing… and that means many people avoid the topic entirely.
But here’s the deal: We can’t improve what we ignore. So, in this episode, I’m diving in and sharing my honest, candid opinion on why money is NOT inherently bad, why you’re not wrong for wanting to build wealth and how changing your money mindset can change your entire life.
If you’re looking for a “woo-woo” approach to creating an abundant money mindset, this probably isn’t the episode for you (sorry!). However, if you want to hear practical, down-to-earth thoughts on money, wealth and shifting your money mindset from scarcity to abundance, you’re absolutely in the right place!
In this episode, I cover:
The different ways I’ve seen men and women approach their money mindsets [3:25]
How certain upbringings and belief systems can impact thoughts, feelings and opinions about money [4:10]
Why I believe in guiding your mindset in a positive, optimistic, healthy direction [6:55]
Taking a practical approach to improving your money mindset [9:05]
The ways my parents and upbringing shaped the way I viewed money and wealth when I was younger [10:15]
How I know the amount of money we make isn’t tied to how “good” or moral we are as people or how much we “deserve” wealth [18:30]
Feeling “worthy” of financial abundance and how to determine if you struggle with worthiness issues [20:00]
The idea of “taking” money from people who are paying for your services [21:50]
Believing that money is scarce vs. believing that there’s plenty to go around and trusting that you can always make more money [22:50]
Hoarding = scarcity mindset; investing = abundance mindset [25:55]
Challenging the belief that making money has to be hard [30:20]
How shifting to a more positive, abundant money mindset changes the way you move through life [34:35]
What to do if you feel triggered by this episode [35:30]
The truth about money being “the root of all evil” (hint: it doesn’t mean what you probably think it means) [36:15]
Imagining what we want for our children, nieces, nephews, etc. when it comes to money and wealth and how we can apply that to what God wants for us [38:45]
The importance of questioning our beliefs – especially if they aren’t serving us [40:45]
Why money is not good or bad; instead, it’s an amplifier [42:15]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
Whether you’re starting from scratch or working to ascend to the next level in your business, embarking on something new can elicit feelings of fear and anxiety that seem IMPOSSIBLE to overcome – I know from experience.
But you CAN feel the fear and do it anyway (again, I know from experience!), and that’s what I’m discussing in today’s episode. You’ll find out why you don’t need to worry so much about other people’s opinions, what’s actually much scarier than investing in yourself and your business, and why your obsession with achieving perfection is doing WAY more harm than good.
This kick-in-the-pants episode is for you if you’re willing to accept that even though your fears probably aren’t going anywhere, they do NOT have to hold you back – and I hope they don’t.
In this episode, I cover:
Why fear is normal and not necessarily a “bad” emotion, and how I experienced fear when I was starting my business [4:00]
The ways I see fear holding people back from chasing their dreams [7:40]
What comfort zones REALLY are and the lies they tell [9:10]
Why we can’t view fear as a sign not to take action (hint: if you wait until you’re no longer scared, you’ll probably be waiting forever) [11:00]
Fearing the opinions/judgments of other people – and why this isn’t nearly as big of a deal as you think it is [12:25]
The truth about someone else’s negative opinion of you [18:00]
How my fear of what others might think held me back from pivoting from fitness coaching to full-time business coaching [20:10]
Why I’m so passionate about helping women overcome their fears and living their best lives [21:40]
Facing fears around investing in yourself/your business and/or losing money [23:45]
What I consider the first test of entrepreneurship [31:25]
The answer to the overwhelm you may feel if you’re a newbie business owner [33:20]
Reality check: Things don’t have to be perfect to be good (and neither do you!) [35:00]
The importance of managing your expectations and celebrating ALL of your wins along the way [38:00]
Playing the “what if” game and envisioning both the negative AND the positive things that could arise [39:20]
How joining my Fitness Coaching Business Accelerator (FCBA) could change your life forever – https://fcbaprogram.com [42:15]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
If you’ve ever wondered exactly how much money I’ve invested in working with business coaches over the years, you’ll DEFINITELY want to listen to this episode!
I’ve already discussed many of the biz investments I make each month – paying my team members and other people who support my business, different platforms I use, etc. – but I’ve NEVER publicly discussed my business coaching investments in such a candid way… until now.
Today I’m sharing why I began working with my first business coach, the results I saw, how it changed my life… and, yes, the money I paid her. I’m also diving into what I learned from a not-so-great biz coaching experience and discussing why I’ve been with my current biz coach for 3 years now – even though the investment STILL feels scary!
In this episode, I cover:
The journey that led me to hire my first business coach [3:40]
Following the woman I would eventually hire to help me save my business – and the mental gymnastics I went through for months to justify NOT hiring her [8:40]
How my husband reacted when I told him about the business coaching program I was interested in and why we decided to make the investment [15:00]
The ways my business (and life) changed after hiring my first biz coach and implementing her strategies and advice [18:15]
Joining another business coach’s mastermind, why it didn’t work for me and the important lessons that experience taught me [20:25]
The business coaching program that helped me create my group fitness coaching program and what I realized about investing in my biz (hint: it was SO worth it) [24:00]
What happened when I took a break from working with business coaches [26:40]
Deciding to begin working with the woman who is still my business coach today – even though the investment was WAY out of my comfort zone [28:45]
Why choosing to work with my current coach was one of the best decisions of my life to date [33:20]
The spiritual and energetic power generated when you invest in yourself and how you show up differently when you put a significant amount of money on the line [35:05]
The dollar amount I’ve invested in business coaching for my online coaching biz and why it’s all been 100% worth it [38:10]
How my experiences with business coaches helped uncover my own passion for biz coaching [40:00]
Why I decided to record this episode and what I hope you take away from what I’ve shared [41:35]
The ways my Fitness Coaching Business Accelerator can help you if you’re a new or aspiring online fitness coach [45:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
I’ve recently been asked if it’s STILL possible to become a successful online coach – or is it too late? Is the market too saturated at this point?
The short answer: It’s absolutely NOT too late, and it’s very possible to make a lot of money online… yep, even now, and even if you’re brand new to online coaching.
The long answer: You’ve gotta listen to the episode to find out! I’m diving into many of the reasons you CAN still launch, grow and scale a highly profitable, majorly impactful online coaching business, particularly in the health and fitness space – and I’ve got the evidence to back it up.
In this episode, I cover:
Why even though it may SEEM like the online fitness/wellness coaching industry is super saturated… it’s definitely not (it’s actually still in its infancy) [6:20]
The reasons I’m certain that some of the most successful online coaches haven’t even started yet [7:45]
A quote that inspires me when I get discouraged because it brings me back to reality [9:45]
Why you probably think the online coaching industry is so packed – and why you’re wrong [11:15]
The undeniable fact that everything is moving online, and there are TONS of people who will be looking for an online coach or service provider in the future [13:20]
How I’ve seen the online coaching space and clientele change since 2015-2016 (hint: LOTS of positive changes!) [15:45]
The reality that many of today’s online coaches will not stand the test of time [17:15]
Why NOW is the best time for you to get started as an online coach [19:45]
Why it’s not as hard as you think to make lots of money online – even without a massive social media presence or loads of clients [21:00]
How implementing the right content strategy and understanding how to draw and connect with your ideal clients changes your earning potential in a BIG way [24:55]
The joy I feel when I see my clients reach goals and milestones in their businesses that they never dreamed they could achieve [26:50]
What can happen when you have a skillset + a passion for helping others and understand how to maximize your impact on social media [28:00]
The bottom line: You CAN still be successful as an online coach – and you’re going to get there even faster if you work with a business coach [29:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
No matter where you are in your business journey, chances are you’ve felt like nothing is working for you at some point – maybe you’re there right now, or maybe you’re feeling as if things that worked for you before are no longer panning out. I’ve been there, too, and I know how hard it is.
If you’ve ever felt like you’re doing everything you can to succeed and things just aren’t going your way, this episode is for you. I’m sharing questions to ask yourself to identify what’s actually going wrong as well as mindset shifts you NEED to make if you want to avoid throwing in the towel. You’ll also get some tough love and a pep talk that I hope encourages you to KEEP GOING!
Whatever your situation is, know that you CAN figure it out – and I’m rooting for you.
In this episode, I cover:
My experiences with tough/uncertain times and dry spells as a business owner and how they’ve made me feel [3:20]
Why it’s NORMAL to have low points in business and to struggle [8:10]
TIP 1: Ask yourself if things are ACTUALLY not working – or are you making up a story? [9:25]
TIP 2: Take a step back and identify what’s not working rather than assuming absolutely everything is falling apart [11:30]
TIP 3: Answer this question: Would the work you’ve been avoiding likely solve your problem (or at least some of it)? [14:05]
TIP 4: Remember that tough and/or slow times in business are inevitable – even if you have support [19:40]
TIP 5: Everything in business is figureoutable (shoutout to Marie Forleo for the phrase “everything is figureoutable”) [23:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
Are you working hard to create awesome social media content… but it’s STILL not landing with your audience? Are you tired of blaming the algorithm for your lack of engagement? If you said “YES” to either of those questions, this episode is definitely for you – if you can handle a little tough love, that is.
I’m sharing the truth about comments, likes and saves (spoiler alert: they’re nice, but they’re not what REALLY matters) and discussing changes you can make to increase your visibility and reach on social media. You’ll get realistic tips for connecting with your audience in an authentic way, building a brand that people WANT to engage with, and creating can’t-miss content that draws your ideal clients in.
PS: If you need extra support, find me on Instagram @lynettemarieh and send me a DM that says “Instagram course” – I’ll point you in the right direction!
In this episode, I cover:
Why you’ll always have less engagement than you think you deserve [4:25]
Content creation today vs content creation in ~2015-2017 [6:00]
The reality that low engagement is normal for most people on social media [10:00]
Proof that low engagement doesn’t necessarily mean people aren’t consuming and enjoying your content or that they don’t want to work with you [11:50]
Remembering our actual goal when it comes to content creation (hint: it’s NOT likes, saves and comments!) [13:40]
The real reason we want to increase engagement with our content [14:45]
Why your problem with engagement may be the quality or the type of content you’re sharing… not the algorithm [15:45]
How Social Media With Impact can help you level up your Instagram content and boost engagement – and how to get your hands on this course [22:40]
Adding a call to action at the end of your posts [23:45]
Using Instagram Stories to engage with your audience [27:25]
What people are REALLY looking for online (and what’s going to repel them) [28:20]
How to increase exposure and views on Instagram Stories [30:30]
The No. 1 question you need to ask yourself when it comes to your social media content and its effectiveness [32:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Spoiler alert: This episode is ALL about the importance of creating and upholding boundaries – because that is the secret to keeping burnout at bay.
I’m discussing physical and emotional boundaries and sharing the successes I’ve seen both personally and professionally since prioritizing and maintaining my own boundaries. You’ll hear real-life examples of how I run my business and serve my clients while protecting my peace (and get a peek at what my life was like pre-boundaries), and you’ll learn what I teach my clients to do in their businesses so they can avoid burnout, too!
Even if you’re not a coach or business owner, this episode will help you see how boundaries (or a lack thereof) can impact your life and mental health, and you’ll walk away better prepared to stand up for yourself WITHOUT guilt!
In this episode, I cover:
What I’ve learned about burnout after working closely with coaches in various stages of their businesses [2:50]
Defining what it means to set boundaries and why I think people (especially women) tend to struggle with them [5:20]
Why health and fitness coaches often have a harder time than others when setting and sticking to boundaries [7:30]
My personal experience with burnout as a coach and why I denied how I felt for a long time [8:30]
Examples of boundaries I have in place now that actually make me a BETTER coach (and person) than I used to be [13:05]
The importance of setting and abiding by work hours as an online business owner/online coach [16:35]
Why you should NEVER give your clients your personal cell phone number [21:35]
Turning off client message notifications and designating specific times of day to check in on the apps your clients use to communicate with you [24:25]
The truth that coaches often forget: NO ONE can/should be available 24/7 [25:50]
Setting time boundaries around social media [30:15]
Mentally and emotionally disconnecting from work [33:30]
Not taking on the emotional responsibility of clients’ results, actions and choices – and not allowing clients to blame you for things that are NOT your fault [35:00]
Releasing guilt for having and upholding boundaries [44:00]
Why I work so hard to teach my clients the necessity of strong, airtight boundaries (hint: it’s because I want the best for them and their businesses!) [48:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
You probably already know what cold calling is – the process of calling someone (unsolicited) and trying to make a quick sale without forming a connection – and that’s essentially what cold direct messaging is, too.
If the idea of this kind of sales approach makes you cringe, you’re in the right place because…
I do NOT like or support cold DMing, and in this episode, I’m going into detail about why that is. You’ll also learn more about my relationship-based approach to sales, why it feels good to me and why it’s so effective in the long run.
You’ll definitely want to give this episode a listen if you’re a coach or service provider who struggles to reach out to prospective clients – it CAN be done in a respectful, non-sleazy way, and I’m going to show you how!
In this episode, I cover:
What “cold direct messaging” is and why it works… sometimes [4:00]
Why cold DMing often comes across as disingenuous and insincere [7:10]
The low success rate of cold DMing and how that can impact your mental state [8:35]
The danger of ending up with people who aren’t a good fit for your programs and services when you primarily sell through cold DMs [10:15]
Why I require sales calls for my programs that are above a particular price point [11:30]
What someone who believes in selling through cold DMs might say to criticize my sales methods – and my rebuttal [12:15]
Using direct messaging to connect with prospective clients and build authentic, meaningful relationships through genuine conversations [15:00]
How the ease and success of my recent Wellness CEO Mastermind launch demonstrates the effectiveness of my sales practices [16:20]
Why it doesn’t have to feel weird when you reach out to someone you don’t know via DM – assuming you want to get to know them and aren’t just trying to make a quick sale [19:00]
Examples of why selling truly is a service when done with integrity [20:50]
Challenging your fears and insecurities about selling via directly communicating with potential clients – what’s really holding you back? [23:35]
Attraction marketing and why it can be a good alternative to reaching out to prospective clients [24:50]
Why I believe in combining prospecting with attraction marketing to achieve the best results in your business [26:40]
An important question to ask before joining a business coaching program [28:30]
Why FCBA (fcbaprogram.com) might be a good fit for you if you’re a new or aspiring wellness or fitness coach [29:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
First things first: If you’re struggling to convert leads to clients, it’s probably NOT because your prices are too high (even if that’s an objection you’ve heard frequently).
Instead, it’s likely because you haven’t nailed the 3 things I’m discussing in this episode.
Tune in to hear why lowering your rates isn’t necessarily the answer to getting more people to work with you, and find out what I recommend doing to help reduce sticker shock on sales calls – including things you can do with your social media content!
In this episode, I cover:
My journey to charging appropriately for my online fitness coaching services and the struggles I went through with price objections from leads [2:30]
Why fear may keep your leads from working with you and how to address and overcome their fear – even BEFORE you’re on a sales call [10:55]
Perceived value and how to effectively communicate the TRUE value of your programs and services [15:15]
How your positioning in the online space may be creating a sticker shock situation when your leads learn your prices [24:00]
Taking strategic steps to change the way your brand is perceived [26:35]
Sticking to a price that reflects the worth of your coaching (hint: reducing your rates will probably NOT solve your lead conversion issues!) [28:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
When I made the major mindset shift I’m discussing in this episode, my entire business (and life) changed – for the better.
If you’re like most people, you know what you should do to get the results you want… you have the strategy, you have access to the tools and resources you need, you’re consuming all the right content and following all the right people… but something VERY important is holding you back: Your mindset.
Maybe you’re convinced your business won’t work out for you and you’re constantly looking for evidence to back that up, or you’re regularly assuming the worst when something doesn’t go your way – if that sounds like you, you’re in the right place.
Your mindset matters more than you realize… and if you’re stuck in a negative headspace, it’s time to get OUT and start moving toward the success you deserve!
In this episode, I cover:
How your mindset impacts your results and why my coaching programs have included mindset work for YEARS [2:15]
The importance of shifting our mindsets from “IS this going to work out for me?” to “HOW will this work out for me?” [8:45]
Why “if” questions are so detrimental… and why “how” questions are opportunities to grow, explore and succeed [10:35]
The power in believing and deciding that if there’s something you want, it’s meant to be yours [11:15]
How your mindset influences your creativity and problem-solving abilities [12:30]
The ways negative thoughts have slowed me down in the past and what I choose to focus on now [14:10]
A personal example of how my mindset directly impacts your energy and output [16:00]
Why mindset is absolutely not a “woo woo” concept and can truly determine your success or your failure [18:32]
Accepting that there will be hard times and obstacles to overcome on the way to achieving our goals [20:10]
How much easier the work becomes when we decide our success is inevitable [23:06]
Apply for The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
As I launch this episode, my podcast is OFFICIALLY rebranded as The Best Coach Ever Podcast! Tune in to find out what this shift means (all good things, I promise!), and hear 7 of my major takeaways from nearly 7 years as an online business owner.
I’m sharing why I believe your mindset is SO important when it comes to your success in both business and life, and I’m discussing the things I lean into during difficult times in business that may help you, too! You’ll also get a peek into what I tell my clients when they’re struggling to overcome obstacles in their businesses (hint: there is NO problem you cannot solve when you have the right support, strategy and mindset!).
This episode is for you if you’re looking for insight from a seasoned pro – that’s me! – on building a business that lasts while navigating the inevitable roadblocks and hardships that arise from time to time. Even if you’re not a business owner, the 7 lessons I’m sharing can still serve you – especially if you’re in the business of living your best life.
In this episode, I cover:
This podcast’s BRAND NEW NAME: The Best Coach Ever Podcast! [1:25]
My story as an online business owner that began with a fashion blog [5:20]
How I created the Fitness Coaching Business Accelerator (FCBA) [9:15]
Shifting out of online fitness coaching into full-time online business coaching [10:50]
LESSON #1: Start your business before you’re “ready” – because “ready” is a lie [14:00]
LESSON #2: The quote/saying “there’s always more” can change your perspective (and your life) [20:25]
LESSON #3: “Everything is figureoutable” (an idea made popular by Marie Forleo’s book of the same name) [25:40]
LESSON #4: The results you seek are likely in the work you’re avoiding [31:58]
LESSON #5: The fastest way to make money (or make MORE money) in your business is by hiring someone who’s been where why you want to go [36:34]
LESSON #6: Mindset is EVERYTHING [42:56]
LESSON #7: Success in business is not about fate, chance or privilege – it’s about choice [49:35]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Ever wonder how I keep my 7-figure online coaching business up and running while supporting dozens of clients, hosting live masterclasses, recording podcast episodes, and generating and nurturing leads… even though I only work about 20-25 hours a week?
The truth is simple: I don’t do it alone. I’m fortunate to have an incredible team of women who work alongside me and carry out TONS of essential tasks in my business each week, from planning and scheduling to designing graphics and writing copy (just to name a few of the things they take care of!).
Today I’m sharing more about the roles and responsibilities of each of my team members, and toward the end of the episode, I’m offering my suggestions for making hiring decisions in your own coaching business.
In this episode, I discuss:
The critical roles my online business manager, Katelyn Hamilton, plays in my business [6:25]
How Emma Maher collaborates with Katelyn and the rest of my team to implement plans and ensure our day-to-day operations run smoothly [9:55]
The “tech-y” tasks my virtual assistant, Keali Scheider, handles in my business [12:12]
The ways Corinne Toussaint supports my business as a graphic designer and visual branding expert [13:30]
My copywriter, Jessica Boehm, and the ways she communicates my voice and brand via emails, Facebook posts, etc [17:12]
Sales funnel strategist Jenn Robbins and how she assists with copy creation on an as-needed basis for big projects [20:10]
My salespeople, Emma Maher and Lizzy Murray, and the support they provide to both me and my clients [21:15]
Ashley Nellett, my ads manager and strategist, who helps me optimize and increase my ROI on Facebook and Instagram ads [26:50]
How my team has helped me continue to grow and scale my business [29:30]
The first hire I recommend you make as a coach and business owner [32:40]
When to hire additional people to serve and support your business (and how to determine what you want to outsource) [35:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
When I’m working with clients who want to hit the 6-figure mark as online health and fitness coaches, there are 5 important things I help them do… and I’m sharing each of them with YOU today.
You’ll learn how upgrading your branding and messaging can help you attract the clients of your dreams who are excited to pay for your services, as well as why you need a strategic product suite and a solid sales process in place. I also touch on the importance of organizing and streamlining the backend of your business so you can focus on working in your zone of genius (and can show up for your clients the best coach ever!).
No matter where you are on your journey as an online wellness coach, you CAN eventually generate the income you want – 6 figures and beyond! – and I’m here to help you connect the dots and make your dreams a reality.
In this episode, I cover:
The incredible results members of The Wellness CEO Mastermind have seen by implementing my strategies [2:35]
How leveling up your brand, message and overall vibe can help you attract the clients you want to work with and close more deals [5:00]
The importance of developing a STRATEGIC product suite as an online health and fitness coach [9:40]
Creating a sales plan (and knowing how to execute it) [16:15]
Why you need to establish and implement a sales process that is both predictable and repeatable [21:00]
Generating more income by organizing and streamlining the backend of your business and putting automations in place [26:10]
Apply for The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
You may think your perfectionism is serving you well, but… what if I told you it’s actually holding you back from reaching your personal and professional goals AND it’s stealing joy and happiness from your life?
From one perfectionist to another (I tend to attract a lot of you!): Letting go of our perfectionism is ESSENTIAL if we want to make our dreams come true, and even though it’s not easy to let go of our fixations and perfectionist tendencies, it’s SO worth it – I know from experience.
If this sounds like something you could use some help with, you’re in the right place!
Today I’m sharing how perfectionism can show up in our lives and the impact it often has (hint: for most of us, it’s not a very positive impact), and I’m offering solutions for overcoming your perfectionism that have been game-changers for my clients and me.
In this episode, I cover:
Questions to ask yourself to help determine if you’re a perfectionist [2:50]
How perfectionism stands in the way of progress and slows you down [5:25]
Why perfectionism inhibits your creativity and keeps you stuck [9:45]
The all-or-nothing mentality perfectionism often leads to (and why that way of thinking kills your dreams) [11:50]
The ways perfectionism makes you miserable [15:05]
Becoming more aware of the places perfectionism shows up in your life [18:45]
The importance of setting small, easily attainable goals for yourself [19:50]
Being willing to be OK with B-minus work, effort and results [23:10]
Giving yourself credit for every win and celebrating those wins – no matter how small they may seem [26:10]
Zooming out and asking yourself, “is this really that big of a deal?” [30:35]
Why I believe done is better than perfect (originally said by Sheryl Sandberg) [32:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Today I’m chatting with one of my clients, Christy Lee, an amazing weight loss and life coach who has used TikTok to build a loyal following filled with leads – MANY of whom have signed up to work with her!
Tune in to hear Christy and I discuss all things business, online coaching and social media strategy. You’ll find out how posting on TikTok helped her take her business to the next level, and you’ll get a peek into how my business coaching has impacted Christy and her fitness coaching biz (my free advice alone made her nearly $5K!).
This episode is for you if you want to grow your business using social media but aren’t sure where to start or are letting the fear of what others might think of you hold you back. Your people are out there, but YOU have to show up as your authentic, imperfect self so they can find you!
In this episode, Christy and I cover:
Christy’s weight loss and life coaching business (@christyleefit on Instagram) and philosophy [4:25]
Why a skilled, empathetic coach can help bridge the gap between a person and their goals and dreams [14:10]
The importance and effectiveness of mindset-based coaching [16:30]
How Christy found success on TikTok (@christyleefit on TikTok) and began using the platform to market her business [18:15]
The initial stages of restructuring Christy’s business to funnel her new leads into her programs [24:10]
How working with me has helped Christy make her business less chaotic and messy and more structured and organized [30:20]
Overcoming barriers to entry on TikTok and carving out a niche [34:10]
The pros and cons of using TikTok trends as a creator and business owner [38:55]
Christy’s advice to coaches looking to get started on TikTok [41:20]
The importance of sharing your personality and overall vibe on the internet if you want to attract new clients [46:00]
Using your social media content to intentionally draw and connect with the kinds of people you want to work with [48:00]
When your audience knows, likes and trusts you, the rest falls into place [50:20]
Why you don’t necessarily need a degree or certification to be a fitness coach [53:20]
Letting go of your fears of what others might think of you as you grow your social media presence [54:10]
Dispelling the myth that TikTok is primarily used by people age 18 and under [1:00:00]
Pitching and selling on TikTok vs. other social media platforms [1:04:45]
Christy’s message to fitness coaches who are considering using TikTok for business purposes [1:06:20]
Follow Christy on Instagram: https://www.instagram.com/christyleefit/
Follow Christy on TikTok: https://www.tiktok.com/@christyleefit
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Interested in taking a relationship-driven, high-integrity approach to sales that’s based on building authentic connections with your leads? This episode is for you!
I’m chatting with Madalynne Rose Americano, co-founder and CEO of Authentic Connection Media, about selling in the DMs through genuine, human-to-human conversations. Not only is this an incredibly effective sales strategy, but it’s also a surefire way to ensure your prospective clients feel safe, comfortable and at ease with you – NO pushy, sleazy sales here!
We recorded this episode LIVE in my private Facebook group, Coaching With Impact, and toward the end of our chat, we answered a few questions from those in attendance – you’ll definitely want to hear our answers, so be sure to listen to this one in its entirety!
In this episode, Madalynne and I cover:
The Client Attraction 101 3-Day Workshop: https://bit.ly/3sDexpL [1:20]
Madalynne’s entrepreneurial journey [6:40]
The importance of building relationships and connecting with your audience when it comes to sales [9:15]
Using authentic conversations to build relationships while also putting out high-value content that positions you as an expert [13:45]
Where to begin if you’re trying to work up the courage to reach out to someone online [17:45]
Detaching from the goal of making a sale when DMing a prospective client and seeing the conversation as an opportunity to connect [20:00]
Why you shouldn’t try to sell out of desperation [24:30]
Using your sales skills to direct your lead to convert to a client when appropriate [26:00]
Initiating a conversation with someone you’ve never spoken to but follows you and/or engages with your content [30:00]
Finding conversation starters to break the barrier of communication [33:00]
Understanding an initial “no” doesn’t necessarily mean someone will never work with you [37:25]
How believing in your services/products and expertise helps you form more genuine connections with prospects [39:00]
Respecting someone’s “no” and following up with potential clients in both direct and indirect ways [40:55]
Playing the long game [45:10]
The long-term impact DM sales conversations can have when you build relationships and show you care [48:00]
Embracing the reality that becoming a coach or any type of entrepreneur REQUIRES you to be good at sales [50:00]
Selling in DMs on platforms other than Instagram [54:30]
Getting on a sales call after DMing: Yay or nay? [58:05]
Advice for new coaches who want to build a targeted audience on social media and connect with leads [1:02:45]
Overcoming objections without pushing too hard [1:09:40]
Contact info for Madalynne + Authentic Connection Media: https://www.instagram.com/madalynne_rose, https://www.instagram.com/authentic.connection.media/
Madalynne’s freebie, High-Ticket Lead Generation System: https://bit.ly/34dzfTS
Authentic Connection Media’s DM Sales Academy waitlist: https://bit.ly/3ILAvga
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group: https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Today we’re diving into what it REALLY takes to make $5K, $10K and $20K a month as an online coach.
You’ll learn what’s required to reach each level – the strategies, the tools, the best practices and the things to avoid – and you’ll walk away with a clearer understanding of how to increase your income exponentially without burning yourself out or working 24/7 (it’s possible, I promise!).
Whether you’re a brand new coach, someone with loads of experience or somewhere in between, this episode is for you. You’ll get valuable insights into scaling and growing your coaching business and setting yourself up for long-term, sustainable success in the online space!
In this episode, I cover:
Why you need to niche down rather than being a general coach [6:54]
Showing up consistently on social media and building relationships [8:10]
Growing an audience of targeted leads [10:08]
Creating a high-ticket program that’s highly transformative and PERFECT for your ideal client [11:25]
The importance of selling CONSISTENTLY if you want to make a full-time income as an online coach [13:40]
Why you should focus on selling one main offer as a new or beginner coach [16:15]
What $5K months can entail or require logistically [16:45]
Raising your rates once you’ve hit the $5-6K mark in business [20:15]
Creating a second offer that’s more scalable than 1:1 coaching [22:05]
Solidifying your sales process (lead generation, nurturing, qualifying and closing) [25:45]
Streamlining the back end or operations aspect of your business [29:10]
Hiring your first team member – likely a virtual assistant [30:05]
What $10K months can entail or require logistically [32:55]
Why you should increase your rates (again) as you work toward $20K months [36:50]
Strategically expanding your product suite to include low-level, mid-level and high-level offers [38:30]
Adding specialists to your team and/or hiring highly skilled professionals for specific projects [44:10]
Using sales funnels and lead magnets to convert followers into clients [46:20]
Increasing your visibility with ads, news articles, partnerships, collaborations, etc [53:00]
What $20K months can entail or require logistically [55:35]
My biggest business-related regret – and how you can AVOID having this regret [57:45]
Contact info for sales funnel strategist and conversion copywriter Jenn Robbins: https://jennrobbins.com, @thejennrobbins on Instagram
Contact info for sales funnel strategist and creator Mia Farrington: https://miaalysse.com
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
VIP 1:1 Coaching: https://lynettemariecoaching.com/work-with-me/
It’s essential to connect with new leads consistently if you want to grow your online business, but sometimes it can feel like your lead pool is pretty low… or completely nonexistent. Today I’m sharing 10 ways you can generate new leads on a regular basis – NONE of which include cold pitching to strangers!
However, some of my tips may be a bit out of your comfort zone or require you to go the extra mile, so I encourage you to listen to this episode with an open mind – and don’t knock anything until you try it. If you’re not afraid of a little hard work that has the potential to pay off in MASSIVE ways (including financially), you’re in the right place!
In this episode, I cover:
Asking clients, friends and family for referrals [6:40]
Creating shareable Instagram content [8:45]
The impact of making Instagram Reels [13:48]
Collaborating with another online coach [16:08]
Pitching yourself as a podcast guest or blog contributor [19:35]
Expanding into additional social media platforms [21:58]
Why you should be on a searchable platform [23:45]
Offering your services at no cost to someone with a big platform in exchange for promotion [29:30]
Using paid promotions or paid ads [31:05]
Offering highly valuable freebies to your current audience [33:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
If you’re an online service provider, influencer or someone simply looking for help with content creation, you’re in the right place.
You already know you need to consistently put out highly valuable, impactful content to grow your brand, but that’s often easier said than done. Maybe you’re struggling to create content that hits home with your ideal clients, or you’re just not sure what you “should” be posting to gain traction in your business. These are common struggles that you absolutely CAN overcome – and I’m going to show you how.
Today I’m sharing ways I help my clients create a solid content strategy as well as strategies for navigating out of a content slump. You’ll get my tried-and-true tips for targeting the people you’re trying to reach, putting yourself in your potential clients’ headspaces, getting inspired when your creativity is nowhere to be found… and so much more!
In this episode, I cover:
Keeping a running list of your ideal clients’ pleasure and pain points and using it to create a content strategy [6:25]
Conducting market research interviews to help you better understand and connect with your ideal clients [12:25]
Banking your content so you can reuse it later on (note: there is NOTHING wrong with doing this!) [16:45]
Why it’s not realistic to always rely on your motivation, inspiration or creativity when it comes to content creation [22:50]
Investing in a copywriter to help you create fresh content – even on a short-term basis [24:15]
Lynette’s copywriter: Jessica Boehm, jessicawboehm@gmail.com (she’s accepting new clients!)
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
If you follow me on Instagram @lynettemarieh, you already know… I’M MOVING!!! For all of you who don’t follow me, here’s the deal: My husband and I have purchased a new home that we absolutely love in a new city about 45 minutes away from where we currently live, and we are THRILLED! (PS: If you like the podcast and don’t follow me on Instagram, you’re missing out on tons of awesome content… just saying!)
Today I’m sharing why we took the leap to sell our home and buy a new one, as well as how the mindset work I’ve done in the past helped me get exactly what I wanted. Even if you’re not interested in buying a home right now, this episode has some nuggets for you – I promise! – and I hope you’ll walk away feeling inspired to go after your own big dreams.
In this episode, I cover:
Deciding to buy a new house in early January 2022 (and why I wanted to be closer to @kelseykcoaching) [6:50]
The strange, random way Matt and I found our new home [10:55]
How Matt and I purchased our last two homes, which happens to be eerily similar to our current situation [14:15]
Telling our realtor to write an offer on our new house as soon as I walked in the door [22:00]
Why I listen to my gut and don’t question my intuition, and how this habit has made me a decisive, action-oriented person [24:35]
The ways my fears that held me back in my early 20s taught me never to delay going after what I want [26:40]
How mulling things over and debating pros and cons can enable you to make excuses when you should be moving forward [28:15]
Evidence that taking quick action works in business, too [29:50]
The No. 1 reason I’m willing to take big risks and make fast moves when it comes to big decisions – and how this way of thinking applies to YOU and your life as well [30:40]
Why I’ll always choose to try and fail rather than never trying at all [32:20]
The power of trusting yourself, not overthinking things and knowing that you CAN go for whatever you want [34:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
No matter what you call them – sales calls, discovery calls, clarity calls, etc. – these opportunities to connect with potential clients one-on-one are incredibly valuable and important. Not only are you ensuring they’re a good fit for your coaching program and that the two of you would work well together, but you’re also showing them what makes your offer worth investing in – and ideally, these calls result in new clients.
Today I’m teaching you what to say and do on sales calls to boost your success rate (without using manipulation or implementing sleazy sales tactics – we don’t do that here). Instead, you’ll learn how to respectfully and ethically help potential clients overcome their fears and objections, and you’ll get my top six tips for nailing your sales calls every single time.
In this episode, I cover:
Prequalifying your leads before getting on a sales call [5:12]
How you can use your social media content to help prequalify your leads [10:05]
Establishing authority and purpose on your sales calls at the beginning of the conversation [12:25]
Having a proven sales script and making it your own, especially when you’re just starting out (aka: not winging it) [15:45]
Listening and asking questions more than you talk during sales calls [20:40]
The importance of overcoming sales objections [24:10]
What 99% of sales objections are actually about [26:20]
The difference between a fear-based “no” and a valid “no” [29:00]
Following up with leads after sales calls (more than once) and staying connected to leads even if they aren’t ready to invest at the time [31:20]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
When someone says they don’t want to sound “sales-y,” what they’re really saying is they want to sell in a way that adds value to others and isn’t off-putting, annoying or uncomfortable. Good news: That is 100% possible, and it’s much easier (not to mention more fun!) than you think it is.
Today I’m sharing how to get your mindset right when it comes to sales as well as how to sell online without ever coming across as “sales-y.” I’m also explaining why I fully believe sales = service… If that sounds crazy to you, you’re definitely in the right place!
In this episode, you’ll get my best advice for overcoming the limiting beliefs and fears that hold you back from selling your products and services, and you’ll walk away with strategies you can implement right away to help you sell more effectively, authentically and confidently – WITHOUT being pushy.
In this episode, I cover:
My former relationship with sales/selling (spoiler: it wasn’t very positive) [7:20]
What “sales-y” means to most of us – and why some people actually LOVE aggressive selling [8:30]
Sales strategies I tried (before I knew better) that don’t work [12:05]
How your fear of selling and pitching stems from your belief that people don’t actually like you and/or your products/services [14:30]
The mindset shifts you must make to grow and improve your sales skills [17:40]
The importance of believing that your offer is awesome [18:18]
Believing and trusting that other people will see the value in your offer [22:52]
Why repeatedly discussing/pitching your programs and services is beneficial to people who need and want your help [27:50]
The reason I don’t think losing social media followers is always a bad thing [34:00]
My challenge to you when it comes to sales and selling [37:35]
Why I believe selling can be a beautiful act of service [39:20]
How sharing client case studies can help you boost sales [41:00]
Using day-in-the-life content to increase sales by showing how you serve and support your clients [43:10]
Showcasing your own story as a sales tool [45:20]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
If the fear of other people “hating” on you holds you back from posting on social media and growing your online presence as a current or aspiring coach or influencer, this episode is for you.
It’s important to note that when I say “haters,” I’m not talking about people offering genuine constructive criticism – that’s different. Instead, I’m talking about the people who are determined to pick you and your content apart no matter what you do. It’s the people who you’re probably NEVER going to please. Sometimes, they’re the loudest voices in your comment section and DMs… and they can make you feel pretty horrible (I know from experience).
Today I’m sharing reasons people may be hypercritical as well as how I handle not-so-supportive people, both on the internet and in real life, with the goal of helping you overcome your fears, grow your confidence and post whatever you want online – because haters gonna hate.
In this episode, I cover:
When I started working to grow my online presence (and a mention of my VERY old fashion blog that still lives on the internet) [4:10]
Feeling hurt by other people’s harsh opinions but not letting that hold me back [6:00]
Why “if you want to be loved, get comfortable with being loathed” is 100% accurate [7:40]
The inevitability of someone not liking you – no matter what you do or don’t do online [10:05]
People lashing out when they just don’t vibe with you for whatever reason [14:30]
Your success or good fortunate “triggering” someone [16:35]
How a difference in values can bring someone’s inner hater out [19:15]
A criticism I often received as a fitness coach and why I stopped taking it personally [21:00]
The unfortunate truth: Some people think they need to knock someone else down to feel good [25:35]
Examples of respectful critical feedback that I’ve appreciated [30:00]
How someone’s jealousy of a person they see online can manifest in hateful, rude comments [31:00]
An example of a hater trying to take away from my success and how it made me feel [33:35]
Why I’m able to more easily let go of people’s mean comments these days [34:40]
How happy, content, fulfilled people behave (hint: they’re not the ones coming for you online) [36:20]
The reasons I’ve come to believe that most mean comments have very little to do with me at all [38:35]
A pep talk for feeling the fear and doing it anyway when it comes to posting online and receiving hateful or overly critical comments/DMs [40:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Long time, no chat! Did you miss me?! I hope so – I missed you A LOT!
I’m back and ready to kick off 2022 with a brand new episode that’s all about my 2021 – the good, the bad and the ugly – and includes what I’ll be focusing on throughout 2022 in both my personal and professional life.
I’m detailing my struggles with anxiety, the ways in which my belief system and core values have changed, and why 2022 is the year I am committing 100% to my health. It’s for you if you’re interested in catching up with me and learning more about what went on behind the scenes last year (trust me, some of it will surprise you!) and if you’d like to know what I have planned for the new year.
In this episode, I cover:
Why 2020 was actually much easier for me than 2021 was [4:12]
How many anxiety manifested in the early part of 2021 (and something about my personal life I wasn’t even sure I’d share on the podcast) [6:15]
The ways my upbringing impacted how I dealt with my struggles and hardships [8:30]
Transitioning to full-time business coaching in 2021 [12:20]
My experience with the sunk cost fallacy [15:00]
When I finally made the decision to leave fitness coaching behind [18:10]
My new chapter that began in August 2021 – both professionally and personally [24:00]
How 2021 set me up for the incredible 2022 I’m looking forward to [29:18]
Why and how I’m changing my approach to work and rest in 2022 [31:00]
One of my most important 2022 goals [37:00]
The permanent shift I am making in my life [40:45]
Recent health changes I’ve made and plan to continue implementing going forward [42:15]
Where I want my health and health-related habits to be by the end of 2022 [52:35]
My current workout routine (and why I’ve made the decision to change my approach to fitness and exercise for the time being) [53:22]
How slowing down has been both challenging and rewarding for me [55:55]
Additional 2022 goals and plans [57:15]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Struggling to sell as an online coach? Whether it seems like no one’s interested in your offers, you can’t close deals or your leads are ghosting you, chances are you’re making at least one of the five mistakes I’m discussing in this episode.
By making a few shifts, you can likely make your sales process far easier and more successful because, contrary to popular belief, selling does NOT have to be stressful or challenging (I promise!). In fact, when you do it right, sales gets to be FUN.
Give this episode a listen if you’re ready to change the way you approach selling your programs – just remember to give me a shoutout when your closing rate skyrockets!
In this episode, I cover:
Assumptions people often make when they aren’t selling, including what I used to think when I struggled with sales [1:58]
The importance of frequently pitching your offer [3:55]
Why you need to shift your focus from your program’s features to its OUTCOMES when you’re selling [6:52]
The problem with selling to a cold or un-targeted audience [10:55]
Building trust with your audience so they see you as an authority and an expert in your field [14:20]
Why you need to energetically get behind your offer (and yourself) to support your success as an online coach [17:00]
The necessity of creating strategic coaching programs you believe in and are excited about – NOT run-of-the-mill, basic programs [19:00]
Connect with Lynette:
The Wellness CEO Mastermind (applications are open for a limited time only!): https://lynettemariefit.clickfunnels.com/optin1634051235214
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Looking to grow your online coaching business beyond $3-5K months and hit six figures but have no idea how to get there? You’re in the right place!
In this episode, I’m sharing strategic approaches that will help you achieve your goal as well as explaining how I became a multiple-six-figure earner as an online fitness coach – WITHOUT overworking myself (it’s possible, I promise!).
I’m also discussing my newest offering, the Wellness CEO Mastermind, which JUST opened for enrollment! This 6-month program is for established, full-time online wellness coaches who are ready to scale their businesses and hit that six-figure mark, and as of this recording, I’m accepting applications. There are only 8 seats available, so if you’re interested, apply now and let’s get on a call to determine if this mastermind is a good fit for you! https://lynettemariefit.clickfunnels.com/optin1634051235214
In this episode, I cover:
What the Wellness CEO Mastermind is, who I’ve created it for and why I’m SO excited to begin the first round of this brand new group coaching program [3:45]
My feelings about wanting to make lots of money while also helping/serving people in need – and why both can exist simultaneously [8:55]
Why I believe money is an amplifier [11:40]
What money signifies for me [12:40]
How much money you must make per month to hit $100,000 in revenue over the course of a year and examples of what to sell to make that happen [14:00]
The reasons having more products or programs available to sell makes generating revenue easier [18:25]
Why you NEED to provide multiple offers as a coach (and why it’s not true that your audience will always choose your most affordable offer) [19:45]
The importance of creating the right products and programs that are appropriately priced and having a solid sales strategy if you want to hit six figures [21:30]
How I took clients through my entire product suite as a fitness coach, starting with my low-ticket and eventually ending with my high-ticket offer [24:05]
Connect with Lynette:
The Wellness CEO Mastermind (applications are open for a limited time only!): https://lynettemariefit.clickfunnels.com/optin1634051235214
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
If you’re a coach who is trying to sell your programs or services strictly via direct messages on social media or through email, I have bad news: You’re leaving a LOT of sales on the table.
That’s because when it comes to closing deals, sales calls are a MUST – especially if you’re trying to sell high-ticket offers.
Today I’m explaining why sales calls are so effective and giving you tips and tricks for handling potential clients when they slide into your DMs asking for pricing (who else has been ghosted immediately after sharing the cost of your coaching?). Plus, I’m sharing the message you actually need to be relaying to your leads during sales calls in order to seal the deal – and it’s probably not what you think.
In this episode, I cover:
The ways I used to sell my programs – and why I’ll never NOT do sales calls again [5:00]
The importance of sales calls in helping you and the potential client decide if you’re a good fit for one another [6:45]
How sales calls enhance your ability to relay the value and effectiveness of your coaching and programs [9:15]
Where the value of your coaching program ACTUALLY comes from (spoiler alert: it’s not in the “stuff” you’re giving people) [10:55]
What to say when someone messages you asking for your prices [14:25]
Overcoming objections on sales calls (and the objections we should not try to overcome) [16:45]
Using sales calls to create a sense of urgency when it comes to making a decision about purchasing your services [20:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Hey, you – the woman who dreams of becoming an online coach. The woman who envisions creating a successful business that enables her to live a flourishing, fulfilled life that only exists in her imagination. The woman who’s gotten used to playing small.
Today’s episode is just for you.
If you’re anything like I used to be, you’ve probably been conditioned to “play it safe.” You may think you’re not capable of achieving amazing things, or maybe you’ve been told it’s best to be content with just “getting by” and to aspire to have more is wrong. You might even be scared to work toward making your dreams a reality because you’re worried you’ll fail, so you decide not to try at all.
I have news for you: You are MORE than capable of achieving whatever it is you want to do, and there is nothing wrong with going for it – in fact, I think you should definitely go for it. In this episode, I’ll tell you why that is… and why your fear of failure shouldn’t deter or stop you.
In this episode, I cover:
The fears, insecurities, doubts and limiting beliefs I struggled with before starting my online coaching business [2:00]
Why you should listen to the desires of your heart and take them seriously [4:05]
What I believe success is ACTUALLY based on (hint: it’s not fate, chance or luck) [6:10]
The reasons I don’t believe in failure [8:25]
Why you don’t have to be the best, the smartest, the fittest, etc to be successful [10:00]
Your permission slip to go ALL IN on your dreams [10:55]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
I’ve been pretty candid about my struggles with anxiety, and today I’m sharing an interview with the woman who is currently helping me overcome them: Dr. Shannon Bennett (@thehealthypsyche on Instagram)!
During our conversation, you’ll hear about Dr. Bennett’s philosophy and how she treats her patients, and I’ll share what my experience has been like working with her. This episode is for you if you’re interested in learning more about the many benefits of naturopathic medicine and why it’s important to get to the root cause of mood disorders like anxiety and depression. Plus, Dr. Bennett discusses her upcoming Anxiety Freedom Mastermind that’s designed to help women heal from anxiety, burnout and overwhelm – not just manage their symptoms.
In this episode, Dr. Shannon Bennett and I cover:
Dr. Bennett’s areas of expertise as a naturopathic physician [2:45]
Dr. Bennett’s healing journey and how her own experiences helped her become the healthcare provider she is today [4:00]
How my struggles with anxiety throughout my life led me to work with Dr. Bennett [9:20]
The belief system and research that inform how Dr. Bennett treats her patients who suffer from mood disorders such as anxiety and depression [12:48]
The link between anxiety and gut issues (the gut-brain connection) [17:15]
Dr. Bennett’s opinion on consuming things like sugar, gluten and dairy [22:30]
What it means to find “balance” when it comes to nutrition [24:50]
Why it may be helpful to take a break from certain foods and drinks and reintroduce them to see their true impact [26:30]
The importance of choosing more “whole” versions of inflammatory foods [28:05]
Conventional medicine’s typical approach to treating mood disorders – and why it can be problematic [28:30]
My experience briefly taking medication for my anxiety [33:00]
How Dr. Bennett treats patients who are suffering from mood disorders and her intention when working with patients [36:30]
Dr. Bennett’s explanation of naturopathy, integrative medicine, functional medicine and homeopathy [39:00]
My experience under Dr. Bennett’s care (spoiler alert: it’s been very positive!) [45:25]
Dr. Bennett’s Anxiety Freedom Mastermind that begins October 18, 2021 [55:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Even if you’re the best coach in the world, you’re going to end up with unmotivated clients at some point. Maybe you’re telling them all the right things, you’re encouraging and supporting them, you’re doing all you can to help them reach their goal… but for whatever reason, they’re just not taking action.
As a coach, you obviously cannot force anyone to do the work or to follow through on the plan you’ve created, but you CAN do a few things to help your clients get back on track when they’ve lost motivation, and that’s what I’m discussing in this episode.
Today I’m sharing my best strategies for re-engaging clients when they’ve lost motivation, as well as explaining why I believe coaches need to have solid boundaries with their clients and only take ownership for what is truly theirs. Remember: You’re a coach, not a wizard with a magic wand!
In this episode, I cover:
Two things to have in place to help you avoid having a roster full of unmotivated clients [4:30]
The importance of having empathy and meeting your clients where they are – not where you are or where you wish they were [10:45]
Why it’s a good idea to be honest and direct with your clients when you notice they’re not putting in the work [13:00]
Identifying what’s holding clients back and helping them break through the barriers [15:00]
Being willing to slow down with clients to help them achieve success and (hopefully) become motivated again [16:45]
Understanding that each of your clients are responsible for their level of motivation – among many other things [20:20]
Why coaches should establish healthy emotional boundaries with clients [22:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
If the idea of selling completely freaks you out, you’re not alone – in fact, I used to absolutely HATE selling. However, if you want to grow your business and become more profitable, you have to get more comfortable with sales… and become good at making them!
Today I’m sharing how I overcame my own fear of selling and developed a skill set that’s made sales a lot of fun for me. The same can be true for you, too, and I’m hoping you believe that by the time you’ve finished listening to this episode!
You’ll hear four of my top tips for moving past your fears, as well as my thoughts on what sales are REALLY all about (spoiler alert: there’s nothing sleazy or scammy about sales at all if you’re offering someone something that can benefit them). Buckle up, buttercup – I’m about to blow your mind.
In this episode, I cover:
My early experiences with selling [1:28]
Why you can’t expect your programs to just “sell themselves” [3:15]
Recognizing that selling/sales = service and isn’t harmful or manipulative [5:52]
The reasons selling is NOT about convincing someone to want what you’re offering [7:05]
Why being good at selling isn’t about having a certain personality type [9:50]
The problem with making sales about you rather than about your clients (or the people you’re hoping to serve) [12:25]
Why you don’t have to feel guilty or bad for wanting to be paid for your services [13:55]
The value in understanding that what you’re selling won’t resonate with everyone – and knowing that’s OK [17:50]
The reason making sales doesn’t mean “taking money” from others [21:40]
Makings sales easy by falling in love with the programs or services you’re selling [24:20]
The benefit of focusing on the incredible results/outcomes your clients will get from your program rather than focusing on the program itself [25:00]
Why falling in love with yourself can help you overcome your fear of selling, too [30:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
You’ve probably heard the term “mindset” before, and maybe you’re already rolling your eyes because it sounds kinda woo-woo… but have you ever considered the ways in which your thoughts DIRECTLY impact your potential for success?
Yep – it’s true. Your mindset determines what you believe is possible, and as a result, it also dictates how you work toward your goals… or if you quit before you’ve even given yourself a real opportunity to be successful. See why your thoughts are so important?
I’ve done A LOT of mindset work that has helped me get where I am today both personally and professionally, and in this episode, I’m sharing four of the affirmations that keep me going when times get tough and continue to propel me toward my goals.
As you’re listening, I hope you’ll say these with me or at least write them down… because trust me, they can absolutely change your life.
In this episode, I cover:
My definition of the word “mindset” (and why your mindset could be holding you back) [3:40]
Real-life examples of how different mindsets can hinder OR help coaches [5:00]
What happens when you choose to dwell on positive thoughts – and how your thoughts directly impact your potential for success [9:00]
The reason I know your mindset isn’t entirely up to fate or chance [10:15]
The impact of trusting that you have what it takes to be where you want to be [12:40]
How believing that you’re always improving can change your trajectory [16:00]
The life-changing magic of trusting that anything you struggle with CAN become easy (or at least easier) [19:20]
What I tell myself when I’m feeling stuck – and why you should try it, too, if you want to stop giving up on your goals [22:30]
Why choosing to be optimistic and hopeful is incredibly powerful, even if we never get the outcome we want [24:05]
The Bible verse I look to when I need to be reminded to have faith in what I cannot yet see [25:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Do you feel like you NEVER have enough time to accomplish everything you set out to in a day, week or month? Does your to-do list seem never-ending and completely out of control? Have you decided you’re just doomed to feel in over your head all the time?
Listen, I’m not saying you don’t have a busy schedule… but chances are you could be at least a little more efficient with your time, and that’s what I’m here to help you with today. As a human tornado myself, I understand your struggle – and having worked from home for a long time now, I know it can be SO hard to stay focused and on task, especially when you tend to be easily distracted by laundry, dishes, YouTube, shiny objects, you name it.
In this episode, I’m sharing the tools and practices I’ve tried and implemented over the past several years that can help you maximize your time, streamline your schedule and ACTUALLY be productive – if I can do it, so can you!
In this episode, I cover:
How a brain dump can help you clearly see what needs to get accomplished [8:30]
Why you should organize the items from your brain dump into 3-5 categories [9:15]
How I create my schedule to suit my personal energy flow, wants and needs [10:35]
The reasons I carefully plan and batch my work for each day (and why you should, too!) [14:25]
Why you shouldn’t expect to be at your desk for hours on end without a break [18:35]
What a typical workday looks like for me, complete with scheduled breaks [19:45]
The importance of keeping your work confined to one area of your home [21:25]
Setting work hours for yourself – and sticking to them [23:40]
How Google Calendar (or another electronic calendar) can assist you in managing your time [27:25]
Why you should use scheduling platforms to convey your availability and ensure you’re never double-booked [30:35]
The ways Asana can help you easily manage tasks and projects in your business [32:50]
Getting an extra dose of productivity in coffee shops [35:15]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
If you’ve ever felt like a fraud or been worried that someone’s going to call you out for not knowing enough, not having enough experience under your belt or not being adequately preparedno matter how much you’ve done (seriously, who HASN’T felt this way in a work situation?!), chances are you’ve experienced imposter syndrome.
It’s an uncomfortable feeling that can be detrimental to our success and wellbeing, but we don’t have to let it overtake us. And while it may not be realistic to completely eradicate imposter syndrome, you can absolutely move past it when it rears its ugly head – and in this episode, I’m going to teach you how.
No matter if you’re a brand new coach, you’ve been in the coaching profession for a long time or you’re not a coach at all, the information I’m sharing can help you overcome your insecurities and release the doubts you have about yourself and your abilities – remember, that stuff is only holding you back.
In this episode, I cover:
What the term “imposter syndrome” means (and how it can make you feel) [3:50]
How I struggled with feeling like an imposter in my 20s [5:15]
Signs or indications that you may be experiencing imposter syndrome [7:50]
How imposter syndrome can hold you back and harm you [10:50]
The many ways imposter syndrome can negatively impact coaches [13:05]
Why completely eliminating imposter syndrome forever may not be possible – and why that’s not necessarily a bad thing [20:30]
A question to ask yourself to help you combat imposter syndrome [21:45]
Coming to terms with the fact that you’re good enough and are worthy of success even though you cannot be “perfect” [26:15]
How taking the focus off of yourself and putting it back on the person you’re trying to serve can help YOU [27:55]
Why you should stop looking for validation from others and start validating yourself [30:10]
The reasons you should stop comparing yourself to other people once and for all [33:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
If you’re someone who’s looking to get more followers, increase audience engagement and/or boost your impact on Instagram, this episode is for YOU!
I’m diving into Instagram Reels (you know – the new-ish video feature Instagram has launched in an attempt to take down TikTok) and sharing my thoughts on why you NEED to be making them as well as how you can leverage Reels to your advantage.
Spoiler alert: You absolutely do NOT have to dance or do something goofy or silly in order to make an eye-catching, viral-worthy Reel! So if that’s holding you back, let it go – and give this episode a listen if you’re ready to take your IG game to the next level.
In this episode, I cover:
Why you should be making Reels if you want to grow your IG (and work WITH the algorithm rather than against it) [4:00]
The incredible opportunities Reels have presented content creators with [8:00]
The reason it’s important to start making Reels NOW… especially if you want to go viral [11:20]
What it takes to make Reels that people will enjoy watching, sharing and engaging with [13:15]
An example of a hook my husband (@thesparkguy) used in at the beginning of a Reel that’s been successful [17:56]
Why using trending sounds is a good idea when you’re creating Reels [18:15]
The type of Reels content that’s going viral (or doing very well) [19:45]
Why you don’t necessarily have to stay in your niche when creating Reels [22:00]
The kinds of Reels that do NOT seem to perform well [24:55]
How my husband used Reels to nearly double his IG following [28:12]
The way a former client’s audience has grown since she started making Reels [29:00]
Why you shouldn’t get frustrated if your Reels aren’t successful or don’t go viral right away – and why you should keep trying [30:00]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Today I’m interviewing one of my former private business coaching clients, Kristina Pinchera (@kpinchfit: https://www.instagram.com/kpinchfit/) who has an incredible story that you’ll DEFINITELY want to hear!
I began working with Kristina in August of 2020, which is when she was beginning to take her fitness coaching business online, and to say she’s done well over the past year would be a MASSIVE understatement. After just six months of working with me, Kristina’s business was on track to hit six figures within her first year as an online coach – and she’s still growing. Pretty impressive, right?
If you want to learn more about what it’s like to work with an experienced business coach (that’s me!) and find out why Kristina highly recommends hiring a coach if you want to take your coaching biz to new heights, this episode is for YOU!
In this episode, Kristina and I cover:
What she majored in, where she worked after college and how she found fitness coaching [6:45]
Why she decided to work at a gym before becoming a fitness coach [9:00]
Kristina’s personal health and fitness journey [10:25]
How Kristina helps her clients approach food, fitness and weight loss in a healthy way [13:45]
The changes she sees in her clients once they have a more balanced relationship with food and exercise [15:45]
How Kristina and I began working together [18:15]
Why she decided to hire me on the front-end of her business journey [19:35]
What made Kristina choose to invest in herself and her future [23:15]
Kristina’s perspective on why hiring a coach makes sense [27:10]
Why the DIY route is likely not be the best way to reach your fitness and business goals [28:00]
How life has changed for Kristina since she began working with me [32:35]
The satisfaction and joy Kristina gets from building her own business [35:50]
How the concept of “choose your hard” applies to work/career [36:20]
The ways Kristina deals with the fear that comes with entrepreneurship and the ebb and flow of profit [39:00]
The importance of asking what you can do today to ensure future success [40:45]
Kristina’s advice to women on the fence about investing in business coaching [44:20]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
One of the most common questions I get asked as a business coach (who, until very recently, also ran an online fitness coaching business!) is how to get started, and that’s exactly what I’m discussing today.
Contrary to popular belief, getting your business up and running CAN be easy – and I’m here to help simplify and demystify the process. You don’t need a website, a fancy logo or professional photos… but you DO need the five things I’m sharing in this episode. I’m also sharing a few insider tips on how to show up online and form authentic connections with your ideal clients, which is critical for making sales.
If you’re interested in becoming an online coach and want to lay the groundwork for success, you’ll definitely want to cue this one up!
In this episode, I cover:
The importance of having both a skill set and a solution [5:30]
Why you need a social platform and an audience – but not necessarily a big one [9:25]
Taking time to develop your product or offer (the thing you’re actually SELLING) [11:15]
Why I believe you need basic legal protection (check out https://thecontractshop.com/) [14:05]
Payment collection services such as PayPal and Stripe [17:20]
The reasons you don’t need a website when you’re just starting out [19:00]
Why having a logo isn’t very important – even when you’re more established [22:30]
Getting started without having professional photos taken [23:55]
How offering too many products or services in the beginning can slow you down [26:00]
Choosing a niche and knowing exactly who your ideal client is [27:45]
Creating content that resonates with your audience [28:15]
Staying consistent no matter what if you want to build out your brand [28:38]
Why you don’t need to be perfect or polished to become a successful online coach [29:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
This one was a bit hard for me to record – even though I’ve already made this announcement on Instagram, and most of you probably already know! But in case you weren’t aware: I am retiring from fitness coaching to focus on business coaching full-time… and I’m SO excited.
Curious about why/how I made my decision? This episode is for YOU! I’m explaining what led to this change, why I’m feeling so aligned with business coaching and what this means for you. Plus, I’m unveiling a VERY SPECIAL OFFER you’ll ONLY hear about on this podcast… so if you’re into that sort of thing, definitely give this one a listen!
In this episode, I cover:
My big announcement! [2:35]
A sneak peek of how you can still access the Balance & Thrive course content [5:30]
Identifying as a fitness coach – and how that identity has changed [5:55]
Falling in love with business coaching [9:27]
The many reasons leaving fitness coaching has felt so scary for me [10:55]
Deciding to move forward despite my fears [15:00]
Why I won’t be offering both fitness AND business coaching [16:45]
What you can expect from my content going forward (and why it may still be for you, even if you were initially just here for the fitness-focused content) [17:25]
The special offer for Balance & Thrive that’s currently ONLY available to you – my podcast listeners! [19:30]
***Purchase Balance & Thrive course content: https://balanceandthriveprogram.com/
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Unpopular opinion: You may not ALWAYS need to immediately honor your hunger cues… especially if you’re on a weight loss journey.
Feeling hunger is not necessarily a bad or negative thing, and in fact, it’s common and normal when you’re in a calorie deficit, which you must be in to lose weight. However, you definitely do NOT have to suffer and struggle with extreme hunger pangs to get results, and that’s part of what I’m discussing today.
This episode is for you if you’re interested in nutrition and ways you can enhance your satiety (aka feel less hungry between meals and snacks) without sacrificing your favorite foods. I also share how I handle my own nutrition during weight loss phases – and why I rarely struggle with hunger.
In this episode, I cover:
Calorie deficits (and why they inherently cause people to experience hunger) [3:25]
Why I believe hunger isn’t necessarily a bad or wrong thing when someone is on a weight loss journey [7:15]
Hunger cues sometimes mean your body needs something other than food [8:45]
The importance of accepting that the process of losing weight is often uncomfortable and will require sacrifice [10:35]
Creating a new mindset around hunger and deciding how you want to approach it [13:30]
The primal, non-intuitive nature of hunger and how our instincts make it challenging to not eat when we feel hungry [15:30]
Why a long-term calorie deficit is NOT a good idea [18:00]
What I recommend for someone who struggles with binge eating and/or those who have been on restrictive diets for a long time [21:30]
How your relationship with food dictates the ways in which you handle your hunger cues [24:20]
Why eating adequate protein can help you feel more satiated [26:10]
The role dietary fats play in helping you feel fuller for longer [27:25]
How adding more fiber to your diet can increase satiety [29:00]
The benefits of focusing on meal timing and nutrient timing [29:35]
How eating high-quality, nutrient-dense foods can help reduce hunger [34:30]
Why staying hydrated and getting enough sleep are key for combating hunger [36:15]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Hot take: There’s absolutely nothing wrong with bubble baths and face masks, but those things aren’t what I consider TRUE self-care… and that’s what I’m talking about today.
What IS true self-care? It’s putting into practice the things that will help you live a genuinely fulfilling life (because isn’t that what we all want?). In reality, taking care of yourself often looks like making intentional choices that may not feel fun, easy or comfortable in the moment so that you can live your best life going forward. It’s about setting yourself up for success – which you deserve, by the way – and making your life one that you don’t feel the need to escape from. And, hey, if you want a bubble bath, take one! Just don’t neglect to do the other things that will serve your future self, OK?
If you don’t mind a little tough love (it’s for your benefit, I PROMISE!), give this episode a listen!
In this episode, I cover:
Why the common/popular ideas around self-care make me cringe [3:25]
What I believe is the essence of TRUE self-care [5:00]
How true self-care can make a difference in your long-term happiness and satisfaction in life [8:00]
The ways in which chasing momentary/temporary pleasures can be destructive (and are NOT true self-care) [8:55]
A hard pill to swallow: True self-care doesn’t always feel good [10:42]
Setting and enforcing boundaries in your life [14:30]
Why you should stop people-pleasing [19:55]
The importance of forgiving others – even if they aren’t sorry [23:10]
Doing what’s right for your body more often than you do what feels good in the moment (because the two are often not the same) [26:40]
Practicing kindness with yourself [28:18]
The background on my phone screen: https://imgur.com/34l6hZV
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
In Episode 10, I’m sitting down with my husband, Matt – a relationship coach who goes by “The Spark Guy” (check him out on Instagram @thesparkguy) – to answer YOUR questions about marriage. Although we never claim to have a perfect marriage, we’ve been happily married for nearly 9 years, and it’s safe to say we’ve learned a few things along the way… today, we’re pulling back the curtain and diving into the nitty-gritty!
In addition to discussing our own marriage, we’ll share some general advice based on what we’ve observed and experienced (this is where Matt SHINES, y’all!). This episode is for you if you’re interested in learning about our marriage – what works and what doesn’t, how we keep the fire burning bright, etc – and if you’re looking for insight and information on what it looks like to have a healthy, flourishing relationship that’s built to last.
In this episode, we cover:
How we knew it was the right time to get married [5:40]
If we were nervous or had any doubts about marriage [7:50]
Important conversations to have prior to marriage that may be difficult [9:45]
Whether or not we want to/plan to have children [12:30]
Our favorite physical traits and personality traits in one another [18:15]
If we’ve ever had “bad” or “serious” fights and how we move through disagreements as a couple [21:38]
How Lynette handles feelings of jealousy/insecurity as a wife [27:45]
Our respective love languages [31:35]
The main reason divorce would have been a possibility for us in the past [33:55]
How Matt handled Lynette becoming the primary income provider [38:05]
The ways in which we have improved upon our individual weaknesses to be better partners [40:36]
How we align when it comes to the frequency of physical intimacy [46:10]
Keeping things spicy in the bedroom [52:18]
Handling (and overcoming) dry spells [53:53]
How to bring up conversations about lack of satisfaction in the bedroom [57:45]
Building trust in marriage and creating boundaries with the opposite sex [1:00:50]
Knowing when to keep trying and when to walk away [1:05:18]
Keeping the spark alive in your relationship (#doalittleextra – courtesy of The Spark Guy!) [1:09:50]
Learn more about Matt’s relationship coaching: https://solo.to/thesparkguy/
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Balanced & Thriving Facebook group: https://www.facebook.com/groups/secrettofatloss2020
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
You’ve heard about “balance” when it comes to health and fitness – but what exactly does that mean, and how can you achieve it? Does it feel like a huge struggle to find balance because you’re either on point or completely off track with nothing in between… and finding a happy medium feels impossible or, at the very least, elusive?
You’re not alone, but it doesn’t have to be this way. You absolutely CAN create more balance in your fitness journey and stop oscillating between perfection and giving up altogether in the name of “finding balance” (a pattern of self-sabotage you have to break if you want lasting results!) – and today I’m going to show you how.
In this episode, I cover:
How the fitness side of social media has changed (and currently portrays balance) [7:35]
What makes balance challenging to navigate [11:35]
How people misconstrue and abuse the idea of “finding balance” to self-sabotage [13:28]
My former approach to eating and exercising – what I THOUGHT was balanced [16:00]
What it ACTUALLY looks like to practice balance and find a middle ground [17:50]
The ways in which I recently practiced balance on vacation [19:55]
Why focusing on your health can help you find balance with fitness and nutrition [21:40]
How sacrificing/saying ‘no’ and indulging work together to create balance and help us feel our best [23:30]
Committing to balance means you must stop trying to cheat your way to a healthy lifestyle [25:16]
How imagining who I want to be has helped me on my own journey to find balance [26:45]
What you may have to release to achieve balance [27:30]
Why I’m so passionate about this topic (even though it’s not necessarily fun to discuss) [29:20]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Balanced & Thriving Facebook group: https://www.facebook.com/groups/secrettofatloss2020
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
What if I told you that you do NOT need a fancy logo, a website or a ton of social media followers to get the business of your dreams off the ground? Sure, all of that may come eventually, but none of it is necessary – especially not at first. However, there are a handful of things I’d recommend doing on the front-end of building your business, and that’s what I’m discussing in this episode.
Today I’m sharing the six things I wish I would’ve done when I started my online coaching business, and I guarantee some of what I have to say will surprise you. This episode is for you if you’re looking for insider info from a seasoned pro (that’s me!) – and if you’re interested in bypassing the common mistakes people make when launching their businesses.
In this episode, I cover:
The importance of creating and offering loads of FREE valuable content [5:26]
How Instagram Reels can help you grow your business and attract new clients [10:52]
Developing a strategic, structured coaching program before reaching out to potential clients [13:22]
Why you should start genuine conversations with new people on social media regularly [17:14]
The value in talking about your program(s) DAILY – and why you should ignore the haters [22:00]
Instead of talking about what your programs offer, talk about your unique approach and the transformations/results you can provide [26:15]
How sharing client testimonials can help your business grow (and why you should do it often) [28:57]
What makes investing in business coaching is the ultimate game-changer [31:27]
How my Fitness Coaching Business Accelerator (FCBA) helps coaches build and grow their online businesses quickly [34:44]
A voice memo from one of my business coaching clients [36:22]
Connect with Lynette:
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Coaching With Impact Facebook Group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Instagram: https://www.instagram.com/lynettemarieh/
Balanced & Thriving Facebook group: https://www.facebook.com/groups/secrettofatloss2020
After struggling with anxiety for most of my life, I was diagnosed with an anxiety disorder in my early 20s, and I’ve had my fair share of tough times battling it and trying to overcome it. Although I’m not “cured” and still struggle with anxiety sometimes, my life has dramatically improved since practicing and implementing the six things I’m sharing in this episode (please note: I am NOT a doctor, a therapist or any sort of healthcare professional and am simply sharing what’s worked in my own life!).
I’m sharing my journey and the tools that have made it possible for me to improve my mental health in hopes that it helps you feel less alone, especially if you’re struggling or suffering, while also inspiring you to take incredible care of yourself – you deserve it.
In this episode, I cover:
My personal experience with anxiety and why I’m talking about it [1:25]
The impact of sleep on mental health (and why you MUST prioritize your sleep) [5:38]
How self-compassion and being less critical of myself continues to help me reduce my anxiety levels [11:35]
The importance of being your own “nice manager” [16:15]
Why going to therapy was a game-changer for me [19:25]
The ways in which supplements including Protea Nutrition’s Stress Defy and Baseline have helped me [24:10]
How a low dose of anxiety medication significantly improved my life and reduced my physical symptoms of anxiety [29:20]
Purposefully disconnecting from social media as often as possible [32:48]
Making time to play [38:45]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh/
Balanced & Thriving Facebook group: https://www.facebook.com/groups/secrettofatloss2020
Coaching With Impact Facebook Group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Do you want to be an online coach, but you’re worried the industry is too saturated and you think it’s too late for you to make your mark? This episode is for YOU!
Spoiler alert: There’s plenty of room for you in the online coaching space, whether you want to be a fitness coach, a business coach, a life coach – you name it, you can do it right now and be successful. Don’t believe me? Listen to this episode, where I spend about 20 minutes proving you wrong. You’ll find out why there’s plenty of room for you at the table (and why you should pull up a chair).
In this episode, I cover:
Why the online coaching industry is actually wide open for you [4:25]
The newness of online coaching [6:55]
Why you think “everyone” is an online coach – and why that’s false [8:05]
How many people may be looking for coaching (hint: A LOT) [10:20]
The need for high-quality coaches [12:15]
The Become a Full-Time Fitness Coach Workshop [13:30]
What you actually need in order to launch a successful coaching business [14:55]
Why the coffee industry keeps growing despite Starbucks’ existence [16:05]
The many reasons people may choose you over your competitors [18:15]
Why NOW is the time to start an online coaching business [19:20]
Sign up for The Become a Full-Time Fitness Coach Workshop (it’s FREE!): http://lynettemariefitness.com/acceleration/baftfc-workshop/
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh/
Balanced & Thriving Facebook group: https://www.facebook.com/groups/secrettofatloss2020
Coaching With Impact Facebook Group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Spoiler alert: What I’m talking about today could radically change your mindset and make your weight loss journey significantly easier.
This episode is all about a psychological phenomenon known as moral licensing, and even if you’ve heard me talk about it before, you’re going to want to give this one a listen. Why? Well, chances are you’ve experienced the effects of moral licensing before without even realizing it... freaky, right? But you CAN overcome it, and in this episode, I’ll share my strategies for combating this impulse when it rears its ugly head so you can STOP self-sabotaging.
If you’re a note-taker, definitely grab a pen and a notebook before hitting the play button – I have a feeling you’re going to want to reference some of what I’m talking about later.
In this episode, I cover:
Defining moral licensing [3:40]
The ways in which moral licensing can sabotage your weight loss efforts [3:51]
How moral licensing can sneak its way into your home life [9:55]
Combatting moral licensing by not taking your foot off the gas when you notice progress [11:00]
Understanding that we don’t earn the ability or right to take “bad” action by taking “good” action [13:55]
Staying mindful of the potential of succumbing to moral licensing when presented with a choice [16:50]
Remaining committed to your health and wellness journey – beyond your appearance and physical results [18:20]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Balanced & Thriving Facebook group: https://www.facebook.com/groups/secrettofatloss2020
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
Ever wondered how I built the multiple-six-figure business I have today? If so, this episode is for you! I’m sharing an in-depth look behind the curtain – where I came from, where I’ve been and how it all got me where I am today. I talk about money (GASP!) and why it’s perfectly fine to want to make a lot of it, and I discuss what makes me so passionate about serving women while helping them reach their full potential.
Even if you think you don’t have much interest in starting your own business, this episode is still worth your time… because who knows? Maybe it’ll light a fire inside you that burns brighter than you could have ever imagined – and yours will be the next business that changes the world.
In this episode, I cover:
How I recorded this podcast - check it out 😂 https://imgur.com/a/nukBrb3 [6:14]
My first jobs and pursuits after dropping out of college [6:25]
Deciding to become a personal trainer [9:50]
Working as a trainer in gyms (and not making much money) [11:45]
Taking my fitness coaching online [15:10]
My first Instagram post announcing fitness coaching:https://tinyurl.com/k4vk4wdy
Leaving my personal training job and beginning my journey of only working for myself [19:00]
When the Instagram algorithm changed, and I almost quit my business [21:45]
Learning about online business coaching (initially thinking it was a scam) [25:10]
My experience working with my first online business coach [26:45]
The ways my business, income and mindset changed after working with my first coach [29:10]
Building Balance & Thrive with a team [30:20]
The impact my business has had on my life and the lives of my clients [32:40]
Launching my online business coaching program, now known as the Fitness Coaching Business Accelerator [35:45]
Why I think you should go ALL IN on whatever you want to do [40:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Balanced & Thriving Facebook group: https://www.facebook.com/groups/secrettofatloss202
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
If you follow me on social media, you already know I’m obsessed with my husband, Matt Hoyle, who happens to be an incredible relationship coach and goes by The Spark Guy on Instagram. Today you’ll get the opportunity to get to know both of us better as we sit down together for a podcast episode in which Matt asks me questions about my personal life, work, favorite things and more – and he shares a bit of his perspective, too.
In this episode, Matt and I cover:
What I wanted to be when I grew up [3:15]
My favorite subject in school [4:20]
My childhood best friend [5:28]
My favorite song at the moment [5:50]
What I did before online coaching [6:19]
If I’ll ever get a dog [7:20]
My favorite store [8:02]
My favorite movie genre [9:00]
My favorite people to follow on social media [9:50]
What I would be doing if I was no longer a coach [10:34]
The worst fitness advice I’ve heard lately [11:38]
The podcasts I like to listen to [13:13]
The next trip I want to take [14:46]
My favorite part of being a business owner [15:42]
How I handle the stresses associated with my career path [16:44]
When and why I started working with a business coach [19:07]
My current fitness goals [21:15]
What I would do if social media disappeared today [22:55]
What show I’m currently binge watching [24:34]
Should the toilet paper roll go over or under [25:22]
My biggest insecurities [26:09] the biggest insecurities I see in my clients [26:47]
How many pairs of shoes I have [28:00]
How many pairs of shoes Matt has [28:28]
If I’ve ever met anyone famous [28:48]
My opinion on Britney Spears [30:03]
My favorite conspiracy theory [30:40]
One thing I’ve learned over the past year [31:14]
The best advice I’d give to a new online fitness coach [32:45]
The type of reality shows I enjoy watching [34:30]
My weird habits [36:40]
How people can work with me [38:12]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh/
Balanced & Thriving FB group: https://www.facebook.com/groups/secrettofatloss2020
Balance & Thrive program: https://balanceandthriveprogram.com/
Coaching With Impact Facebook Group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
The Spark Guy Instagram: https://www.instagram.com/thesparkguy/
If you’ve ever wondered how I developed the healthy relationship with food and fitness that I have today, this episode is for you!
I used to struggle with overeating, restricting, binging, overexercising… you name it, I went through it. Thankfully, that’s all part of my past now – but the journey to this healthy, balanced place was messy and had a lot of ups and downs, and that’s what I’m sharing in this episode. While I hope you’ve never battled with your own body like I used to, I know I’m not alone in what I’ve gone through, and one of my goals in sharing my story is to help others feel less alone and know that there IS hope. You CAN make peace with food, exercise and yourself, and even if you don’t believe me, I hope you’ll stick around long enough to let me prove you wrong.
TRIGGER WARNING: If you are sensitive to topics around disordered eating and exercise, please feel free to skip this podcast.
In this episode, I cover:
Growing up feeling bigger/heavier than most of my friends and peers, including my twin sister, and how that impacted me [3:20]
My journey into dieting and actively pursuing weight loss that began in high school [5:30]
Putting on weight toward the end of high school and the beginning of college [8:20]
My first experience with the Keto diet and the fear of carbs that ensued [10:50]
How living on my own for the first time changed my diet/exercise habits and my body [12:30]
Dieting down for my wedding [13:15]
Honeymoon weight gain [14:40]
My first foray into hiring a personal trainer and lifting weights, and how this trainer helped shape my current view of health and fitness [16:40]
Finding bikini competitors on social media and wanting to become one [18:25]
Struggling with binge eating [21:20]
Signing up for a bodybuilding competition and hiring my first online coach [22:10]
Prepping for a bodybuilding competition with my husband [25:50]
Reverse dieting post-competition and trying to return to “normal” – resulting in out-of-control eating [29:00]
Working with a not-so-great coach (and a story I’ve never told the internet before) [32:45]
Realizing I had to change my approach to health and fitness [34:40]
Deciding to compete in bodybuilding again and working with new coaches [37:25]
Leaving bodybuilding competitions behind (ultimately for good) [39:40]
How going back to school while running my own business helped me release my grip on fitness and nutrition, which led to me discovering balance and losing weight with ease [40:30]
Bringing my newfound philosophy into my coaching – less perfection, more grace [46:25]
How my signature group coaching program, Balance & Thrive, was born [47:45]
How I feel today and my current approach to health and wellness [48:20]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh/
Balanced & Thriving FB group: https://www.facebook.com/groups/secrettofatloss2020
Balance & Thrive program: https://balanceandthriveprogram.com/
Coaching With Impact Facebook Group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Do you think everything needs to be perfect before you start working toward achieving your goals – and as a result, you tend to stay stuck right where you are? If so, this episode is for you. I’m talking about taking messy action, which is exactly how I started my multiple-six-figure business about 6 years ago… and why this podcast exists.
Messy action means something different for everyone – could mean getting started without a plan, could mean putting your work out into the world before you think it’s “good enough” – but it’s often what’s required if you want to chase your dreams.
In this episode, I cover:
[2:05] Defining and explaining messy action and how it pertains to this podcast
[5:20] What’s held me back from starting my podcast and how I’ve overcome my fears
[7:50] How I used messy action to start my online fitness coaching business in 2015
[11:30] First Instagram post offering online coaching: https://tinyurl.com/k4vk4wdy
[12:10] The results of my messy action and how it helped me grow into who I am today
[13:15] Why waiting for things to be perfect or waiting until you feel “ready” can keep you from moving forward – and what to do instead
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh/
Balanced & Thriving Facebook group: https://www.facebook.com/groups/secrettofatloss2020
Coaching With Impact Facebook Group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact