Tired, busy people need food too. In fact, they need more food, but they may not have the energy to prepare it. Enter Juspy, which was originally conceived as a kind of formula for moms, and evolved into functional food for busy people.

Listen in to hear from Leonie Lynch, the founder and CEO of Juspy. In today’s episode, you’ll hear how she conceived of her food brand and then adapted it based on the input she received, how she handled the manufacturing and marketing part of the process, and what got her to ShipBob for fulfillment.

Topics Discussed in Today’s Episode:

• How Leonie ended up as an e-commerce founder
• The catalyst for Juspy
• What the name Juspy means
• The tipping point for Juspy’s first product
• The length of the process of creating the recipe and scaling it
• Revamping the Juspy website
• How Leonie got started on the website
• Examples of where WooCommerce has stood out
• The tipping point that brought Leonie to ShipBob
• Where the individuals buying were based
• How Leonie was attracting customers
• What’s next for Juspy
• Juspy’s new subscription services
• Why Leonie decided to sell on Amazon
• Whether international sales and VAT are easier on Amazon
• Whether Leonie can offer samples to other countries
• Leonie’s number-one advice for entrepreneurs

Resources:

How Juspy Founder Got 50% of Her Time Back by Tapping Into ShipBob’s European Fulfillment Network [Case Study]

Nourish your body inside out with Juspy

Juspy on Instagram

Juspy on Twitter

Juspy on Tik Tok

Get to know the speakers: Leonie Lynch