Are you a morning person? Plenty of people aren’t, but one of today’s guests aims to make everyone a morning person. Tom Mucklow, founder of Aurora Mornings and Superco, needed a healthier way for himself to jumpstart the mornings, and that’s what led to Aurora. Tom is joined by Matt Houlemard from ReCharge, one of the leading e-commerce subscription technologies. Listen in to learn more about Aurora, pivoting from B-to-B to direct-to-consumer, and the subscription model.

Topics Discussed in Today’s Episode: * The origin story of Aurora * Where Aurora is manufacturing * Eye-opening things in pivoting to the direct-to-consumer space * How Aurora handles customer questions and support * Interesting learnings with SuperCo * Why custom packaging was important for Aurora * Who Aurora uses for packing and how they factor the price in * Subscriptions from a macro-level perspective * What percentage of Aurora customers use subscriptions * What ReCharge sees in terms of who has subscriptions * Impact that ReCharge is seeing in terms of expanding lifetime value * How to handle people canceling or wanting to extend the time between subscription * Which part of e-commerce costs the most * The process of choosing ShipBob * How often customers get custom boxes * Considering price points * How to keep track of new and recurring subscribers * What platforms ReCharge integrates with * The theme of an Aurora community * Advice for entrepreneurs

Resources: Shipping Solutions for Health, Beauty, and Wellness Brands

Start your mornings off right with Aurora

On-Demand Shopify Design, Development & Administration with SuperCo